I track all Ulta offers, and this article will cover all 5x Points offers for specific brands, products, and services for 2018. Some offers carried over from 2017, but I will only list offers that started in 2018. There are separate articles for 5x points on anything and 5x points for Diamond and Platinum members. As soon as I see specific 5x points offers, I will update this article in reverse chronological order. It could be a large post by the end of the year depending on how generous Ulta is. Most 5x points offers are targeted and must be activated. You can activate the offer directly from the email Ulta sends. Make sure your account says offer activated before making a purchase.