See recent 10x points events.
The 2017 event took place on 08/21/17. A special mini 10x points event took place in early November 2017.
See General 2018 Beauty Bag Offers.
Every year Platinum members at Ulta get a one day event where select items are available for 10x points. Yes, this combines with any other multipliers you may have. Read my Ulta page for the rules on combining multipliers (if you’re lucky enough to have more than one). This event is always at the end of August and has not included every item sold at Ulta since 2014. In 2015, the event only included select items. It landed on Monday, August 24th. Ulta is on central time, so it officially started 08/23/15 at 10pm PST.
There is a dedicated link this year for the promotion, so no one has to wait for their email in the morning or play hours of trial and error to see which items get 10x points. The event offers free shipping and although it was not actually working in the early hours of the sale, I noticed it started working around 10am PST.