See 2018 Beauty Insider Promotions.
Today is the first day of Beauty Insider Appreciation Week, which runs from September 10th through September 17th. During the event, Beauty Insiders get 2x points, VIB members get 3x points, and Rouge members get 4x points. This event usually takes place in August, but Sephora pushed it back this year to iron out the details of the Rewards Bazaar. Hopefully, nice items enter the Rewards Bazaar, so the point multipliers for this event get put to great use. It officially kicked off this morning with a private VIB Rouge event where Rouge members got first access to select holiday items and a VIB Appreciation Bag if they spent $35 at the event. Sephora may keep this event in September in the future, because the August events in years past never had advanced access to holiday items. That was an extra touch to the event this year that would disappear if the event returned to August in the future. This was the first private VIB Rouge event since August of 2015 that was actually tied to a major promotion. Although the June 2016 event brought advanced access to fall items, there was no other incentive to shop. There were not even any samples in that free bag.