Category Archives: 10x Points

Ulta Beauty 10x Points Diamond and Platinum Appreciation Day August 2019

The major 10x points event for Diamond and Platinum Appreciation will take place on Monday, August 19th. It always takes place on the third or fourth Monday of August. Select items get 10x points one-day only. Everything excluded from 10x points gets 5x points. Diamond and Platinum members get free shipping on every purchase for this event. Platinum members always get a 0.25x bonus multiplier, so they get 10.25x points. Diamond members always get a 0.5x bonus, so they get 10.5x points. Ulta Beauty runs on Central time, so the deals run from 10pm – 9:59pm for those of us on the West Coast. Get ready to shop to on Sunday night, because a lot of the better deals will be gone by the time you wake up Monday morning. Very few deals get leaked ahead of time for this promotion, so we never really know what is included until the event link goes live.

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Ulta Beauty 10x Points Events 2019

This article will cover all 2019 Ulta Beauty 10x points events. Prior to 2017, we only got one 10x points event a year, in August. In 2017, Ulta added a second event called Beauty Stars in November. Ulta introduced a Beauty Stars 10x points event in March of 2018. The November 10x points event repeated in 2018. That gave us a total of 3 10x points events in 2018, March, August, November. With the March event in 2019 getting reduced to 7x points, I am unsure what this means for 10x points events in 2019. A reduction in benefits is not common with Ulta, so it makes predicting future changes difficult. My guess is we will still get 10x points in August, but November might get reduced to 7x points as well.

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Ulta Beauty November 2018 10x Points Event for Diamond and Platinum Members

See all 2019 Ulta Beauty Promotions, Deals, Coupons, GWP, Sales, and Events. As soon as the first Beauty Street 10x Points Event pops up in November, I will start the new article.


Ulta hosted its first ever mini 10x points for Platinum members on the first Thursday of November in 2017. That was on 11/02/17. Exactly one year later, the event returned, and it is bigger than last year. This means we can expect this event to repeat each year, and it is likely it will grow each year. Promotions at Ulta typically expand. Most members probably have a 20% off prestige coupon that is still valid through the 3rd, and I love when promotions overlap. Platinum and Diamond members get 10x points on select products. If the Diamond tier existed a year ago, I am sure those members would have received this as well. UltaMate members get all the same products at 5x points. The Beauty Stars Event runs from Friday, November 2nd through Sunday, November 4th.

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Ulta Beauty 10x Points Appreciation Day Event for Platinum and Diamond Members August 2018

See the Diamond and Platinum Appreciation 10x Points article for 2019, and all 2019 Ulta Beauty Promotions, Deals, Coupons, GWP, Sales, and Events.


The major 10x points event for Diamond and Platinum Appreciation takes place on Monday, August 20th. Select items get 10x points one-day only. Everything excluded from 10x points gets 5x points. Diamond and Platinum members get free shipping on every purchase for this event. Smaller 10x points events happen throughout the year. Platinum members always get a 0.25x bonus multiplier, so they get 10.25x points. Diamond members always get a 0.5x bonus, so they get 10.5x points. Ulta Beauty runs on Central time, so the deals run from 10pm – 9:59pm for those of us on the West Coast. Get ready to shop to on Sunday night, because a lot of the better deals will be gone by the time you wake up Monday morning. Very few deals get leaked ahead of time for this promotion, so we never really know what is included until the event link goes live.

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Ulta Beauty 10x Points Events 2018

See the 2019 Ulta Beauty 10x Points Events, and all 2019 Ulta Beauty Promotions, Deals, Coupons, GWP, Sales, and Events.


Prior to 2017, there was only a single 10x points event each year on the 3rd or 4th Monday in August. That meant one article each year was enough. Although these 10x points events are big enough to deserve a dedicated article, I want to keep a master list so all the events get tracked in one place. When I write a separate article for an event, I will link it below. Details on each event will only go in their respective articles. This will be a general overview of all the 10x points offers for 2018. Since the first mini 10x points event in November 2017 and the latest event, which started today, it is clear Ulta plans on doing more mini events in the future. They are still too new to predict patterns. All we know with certainty now is we have a dedicated larger event in August and will get mini events other times throughout the year. Will the events be around the same time each year? How many mini events can we expect? Only time will tell. As this is 4 months after the first one, it would be nice to see another one 4 months from now. That would give us a mini event a month before the major event so I am unsure if it will come to pass.

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Ulta Beauty’s First Ever 10x Points Offer on Select Top Rated Products for Diamond Members. Platinum Members Get 10x and UltaMate Members Get 5x

See the March 2019 Beauty Stars Event, and all 2019 Ulta Beauty Promotions, Deals, Coupons, GWP, Sales, and Events.


It’s after midnight Central time, which means Ulta’s latest offer is live. There is a 10x points event today, March 2nd through Sunday, March 5th. This is the second mini 10x points promotion in UltaMate Rewards History. The main event takes place once a year on the 3rd or 4th Monday of the August, and it only lasts one day. These mini events, like the first one we ever saw in November 2017, span over more than one day. Since the Diamond Rewards program did not officially launch until January 16th of this year, it is the first time Diamond members get to partake in a 10x points event. All products in this promotion are available to all members. See all 10x points events for 2018.

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New Ulta 10X Points Promotion for Platinum Members and an Affiliate GWP

See recent 10x points events. As 2017 was the first time for the November event, there is no guarantee it will repeat around the same time (or at all for that matter). If it does repeat, I expect it to happen soon. There is a 20% off coupon valid through November 3rd, so I would not expect them to overlap.

See Affiliate GWP Beauty Bag Offers for 2018.

This is the first year since Ulta launched UltaMate Rewards that it had a 10x points promotion outside of August. Granted, the August promotion includes a lot more products, but there are 54 products included in this promotion. If you want any of them, now is a great time to grab them. It is a Platinum Perk that requires activation, so sign into your account and access it through your bonus offers. Regular UltaMate members may also have the offer with 5x points.

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Ulta 10x Points 2016 For Platinum Appreciation Day Today Only!

See recent 10x points events.

The 2017 event took place on 08/21/17. A special mini 10x points event took place in early November 2017.

See General 2018 Beauty Bag Offers.

Every year Platinum members at Ulta get a one day event where select items are available for 10x points. Yes, this combines with any other multipliers you may have. Read my Ulta page for the rules on combining multipliers (if you’re lucky enough to have more than one). This event is always at the end of August and has not included every item sold at Ulta since 2014. In 2015, the event only included select items. It landed on Monday, August 24th. Ulta is on central time, so it officially started 08/23/15 at 10pm PST.

Screen Shot 2016-08-28 at 9.34.29 PM

There is a dedicated link this year for the promotion, so no one has to wait for their email in the morning or play hours of trial and error to see which items get 10x points. The event offers free shipping and although it was not actually working in the early hours of the sale, I noticed it started working around 10am PST.

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Ulta 10x Points for Platinum Members

See recent 10x points events.

Platinum Appreciation Day in took place in August again for 2016. Some offers were the same, but there were new offers this year.

Every year Platinum members at Ulta get a one day event where select items are available for 10x points. Yes, this combines with any other multipliers you may have. Read my Ulta page for the rules on combining multipliers (if you’re lucky enough to have more than one). This event is always at the end of August and has not included every item in the store since 2014. In 2015, only select items were included. It landed on Monday, August 24th. Ulta is on central time, so it officially started 08/23/15 at 10pm PST. The problem is the emails with the specific items included did not go out until the following morning. Those who got there at 10pm had to play with their carts a bit to see which items calculated at 10x points to beat the rush and avoid things selling out as we slept.

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