The Sephora Rewards Beauty Insider Cash Based Point Option Officially in Beta January 24th, 2020. Rumors have been swirling since last year that Sephora was making a major change to its Beauty Insider Rewards Program this year. Then, a press release leaked that an overhaul would happen sometime after January 15th. Between that release and countless attempts to get users to dump points, I chose to pen What is in Store for the Sephora Rewards Program in 2020. After that, we saw many losses to the rewards program from 2019 to 2020 which prompted me to write Updates to the Sephora Rewards Program 2020 to track reward losses and gains.