What is in Store For the Sephora Rewards Program in 2020? Is it Changing to a Cash Based System? Rumors have been circulating all year that it would adopt a program similar to Ulta’s in 2020 and while I know we might be only a few short days away from knowing, I decided to step onto my soapbox for a moment.
I have one timeline where I list all major: Promotions, Sales, Deals, GWP, Promo Codes, and Events. Those who want to see an overall idea of what to expect this year should stop by. See where my theory on the 2020 Sephora Rewards programs lines up with others on the schedule. You can also visit my Sephora retailer page to see active and upcoming offers of all types.
I have a theory that there will be changes to the 2020 Sephora Point Perk System sometime after 01/15/20. See the press release below.
First, we had multiple Sephora Beauty Insider Sweepstakes this year. I was foolish and partook, but I did thankfully abstain from the last one. These were clearly an attempt to get users to dump points, because there weren’t enough members dropping them on large or small perks in 2019.
Then, we saw this press release from tahahaha13 on reddit showing the tier celebration gifts were getting eliminated. The option to get an extra 500 points for qualifying for VIB or 750 for Rouge was a nice perk, but removing it would make sense if points were more valuable. On the same token, the option for VIB and Rouge members to get 250 points as the birthday perk was also removed. What I did not understand about this move at the time was why remove the other tier celebration gifts? I wondered if they would offer others to replace them. Turns out Sephora took the gifts away with no plans on replacing them at all! So, for the first time ever there is no reward for moving up a tier. Even when there was only two tiers, you got a couple minor things for making VIB, including a 10% off code, a free makeover, and a free shipping code.
I received this offer today. It is yet another push to get people to redeem points. This is the first one that gets them to redeem and pushes a sale, so it also the most clever. With 350 points, you get 5% off. At 750 points, you get 10% off. For 1000 points, you get 15% off. Let’s break this down.
The worst offer is the middle one. Usually as you spend more you get a better deal. If you get 5% for 350, why would you have to spend 750 for 10%. It should have been 700 maximum, but less than 700 to get a deal. Thus, I think you should avoid the middle altogether.
Should you go for the bottom or the top offer? This is also hard to say. I do not know how great the new rewards program is going to be or how bad you need product. The Spring Bonus is a few months away, which would give you 10-20%, depending on your rewards level. As for myself, I am holding onto my points and waiting to see what the new year brings. Whether it brings an exciting new program or the old one, I do not need anything that cannot wait for a better promotion than this.
Furthering my theory that the rewards system is changing was the lack of a skincare point multiplier. Sephora has offered 2x points on skincare in the second week of January every year for as long as I can remember. This was the offer from 2019. I figured it wouldn’t if it was indeed changing the rewards system. Then, it didn’t. Of course, it could be just another eliminated promotion, but Sephora has already cut so much and we are only 16 days into the new year. If it does not start adding something soon, shoppers may start finding other stores to visit.
What are your thoughts on the 2020 Sephora Rewards Program? Let me know below. Sephora does not inform any Beauty Insider of all promotions. It does list a great deal of them on its Beauty Offers page, but I list some it does not on my Sephora Deals Page. Between the ones it lists and the ones I list, you can catch most of them. Subscribe to emails to get targeted offers. If you’re spending over $25 online, there is always a promo code that you can apply. Most major events run on a set schedule, which is why I track them. See all Sephora articles. Read Tips For Getting the Best Deal When Shopping Sephora. View my main page for the guide map to the site and deeper deal exploration.
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