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Ulta Beauty Winter 2019/2020 Jumbo Love Event, The Liter Sale

By Kimberly

The Ulta Beauty Winter 2019/2020 Jumbo Love Event (the Liter Sale) runs from Wednesday, December 25th, 2019 through Saturday, January 25th, 2020. It always starts on Christmas Day and completes four full weeks ending on a Saturday. So, it is almost time to stock up on jumbo haircare. Expect it to repeat in July, because this is a semi-annual event. With this twice a year event, you get the lowest prices of the season on jumbo sizes of shampoo, conditioner, and more. Unlike the Gorgeous Hair Event, which starts in May and then again in October, this event does not have a daily steal format. Most deals are available from day one of the sale and stay available until inventory runs out or the event ends, whichever comes first. Because of this, the online link for the sale is not as advanced as it is for other events.

2019 Ulta Beauty Sales Calendar and 2020 Ulta Beauty Sales Calendar

I have one timeline where I list all major: deals, coupons, GWP, Sales, promotions, and Events. Those who want to see an overall idea of what to expect this year should stop by. See where the Winter 2019/2020 Ulta Beauty Jumbo Love Event (Liter Sale) lines up with others on the schedule. You can also visit my Ulta retailer page to see active and upcoming offers of all types.

Winter 2019/2020 Ulta Beauty Jumbo Love Event (The Liter Sale)

Many professional haircare liters are on sale. Most liters have a set price for the event. Some drugstore hair products are on sale during the event. These products go on sale many times throughout the year, so I will not devote much attention to them here.


You can purchase one pump for $1 ($3 value) with any jumbo purchase while supplies last. A pop up in the checkout screen will remind you to add it online. If the agent does not offer this deal in person, remember to ask for it.

$9.99 Liters

The cheapest professional liters $9.99 Each. These items usually retail from $13.99-$21.99. Includes select items from My Amazing, Hask, and ogx.

$12.99 Liters

Ulta Jumbo Love 2020 Winter

There are liters for $12.99 Each. These items usually retail from $19.99 to $33. Includes select items from: Matrix, American Crew, Tigi, Hempz, Nexxus, and Sexy Hair.

$15.99 Liters

There are liters for $15.99 Each. These items usually retail from $22-$48. Includes select items from: Shimmer Lights, Redken, Matrix, Paul Mitchell, Joico, Sebastian, and Kenra Professional, and Wella.

$19.99 Liters

There are liters for $19.99 Each. These items usually retail from $29.95-$58. Includes select items from: Redken, Wella, Joico, AG Hair, Paul Mitchell, Sexy Hair, Fairy Tales, Tigi, Kenra Professional, Macadamia Professional, and Frederick Benjamin

$29.99 Liters

There are liters for $29.99 Each. These items usually retail from $28-$65. Includes select items from: Nioxin, It’s a 10, Paul Mitchell, Keratin Complex, Bosley, Babo Botanicals, Neuma, and Keracolor.

15% Off Liters

Pureology Jumbo sizes get 15% off. They usually retail for $68-$129.50.

20% Off Liters

Other Select Jumbo Sizes get 20% off. These include jumbos from: dpHue, The One by Frederic Fekkai, Alterna, and Ouidad. These are regularly $49-$75.

Other Discounts

Select hair tools are also on sale, but there are not a lot. The next Gorgeous Hair Event will repeat sometime in October, so you may want to hold off on purchasing a tool until then.

Buy 2, Get 1 Free

From 12/25/19 through 01/04/19, you can get a free styling or finishing product when you buy two. You can mix and match brands.

More Services

You can also take a quiz that will recommend products if you want to try something new for your hair concerns.

Explore product picks and pro picks.

Book your first hair or skin appointment in the salon for 25% off.

Platinum and Diamond Exclusives

There were no exclusives for the last event, but I will update this if any get announced.


More special promotions will start after the event is underway. Some of these brands are drugstore items so they will combine with the $3.50 off $15 coupon.

GWP Offers

Expect some hair specific gifts to pop up throughout the event and at least one hair related GWP Bag.

What are your thoughts on the Winter 2019/2020 Jumbo Love, Liter Sale? Let me know below. If you know anyone who could benefit from this information, please use the sharing tools below to help them see this on various forms of social media or private email. Thanks for reading and sharing. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a set schedule, which I track on my Ulta Sales Calendar 2020. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate Links

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I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (13 and 8) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 13-year-old to apply it.

4 thoughts on “Ulta Beauty Winter 2019/2020 Jumbo Love Event, The Liter Sale Leave a comment

  1. Any specific shampoo conditioner you have tried that you really liked? I’m considering trying something from the Sebastian line.


  2. Have I missed the mid year “July” liter sale? I checked online constantly and never saw it… is it different this year? I need shampoo!!! 🙂


  3. There was a July 2020 liter sale. I did not write an article on it for personal reasons, but Ulta did not advertise it as much as it usually does either. The Gorgeous Hair Event will happen in October, but it will not sell liters. Ulta will not have liters on sale again until December.


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