The major 10x points event for Diamond and Platinum Appreciation will take place on Monday, August 19th. It always takes place on the third or fourth Monday of August. Select items get 10x points one-day only. Everything excluded from 10x points gets 5x points. Diamond and Platinum members get free shipping on every purchase for this event. Platinum members always get a 0.25x bonus multiplier, so they get 10.25x points. Diamond members always get a 0.5x bonus, so they get 10.5x points. Ulta Beauty runs on Central time, so the deals run from 10pm – 9:59pm for those of us on the West Coast. Get ready to shop to on Sunday night, because a lot of the better deals will be gone by the time you wake up Monday morning. Very few deals get leaked ahead of time for this promotion, so we never really know what is included until the event link goes live.
I have one timeline where I list all major: deals, coupons, GWP, Sales, promotions, and Events. Those who want to see an overall idea of what to expect this year should stop by. See where the 2019 Ulta Beauty Diamond and Platinum Appreciation Day lines up with others on the calendar. You can also visit my Ulta retailer page to see active and upcoming offers of all types.
2019 Ulta Beauty Diamond and Platinum Appreciation Day
August is a slow month for specific multiplying offers, because of this event. Typically, if you have a specific offer for 5x points (on something specific) leading into a 10x points event, you know that it is not on the 10x points roster. You could still get 9.25x points (5x + 0.25x + 4x (5-1 to remove the duplicate base) as a Platinum member or 9.5x points (5x + 0.5x + 4x (5-1 to remove the duplicate base) as a Diamond member for anything you have a specific 5x multiplier on.
A Platinum member born in August would get 11.25x points (on 10x points eligible items only), 10x Event Multiplier +0.25x Platinum Bonus (this bonus never multiplies) +1x (2x-1x to remove the duplicate base) Birthday Bonus. Happy Birthday if that’s you! If you are lucky enough to have another multiplier, read this article for info on how the offers combine. Those planning to redeem points during the event can also benefit from reading Earning and Redeeming Points.
This is the biggest list of included products since 2014. There are a lot of brands with every product carried at Ulta included in the 10x points offer.
If you choose to forgo this event to wait on the 20% coupon, read the paragraph below this to see if that is really your best bet. Though you would save more instantly with a 20% coupon, you could earn 2000 points good for a $125 redemption without a huge investment. In other words, a large purchase during a 10x points event could bank many points that could result in a greater discount on a future order.
During a 10x points event, a Platinum member with no other multiplier could earn 2000 points with a $195.12 purchase. If the Platinum member cashed in 2000 points at once for $125, that is a 64% return on investment. In the same event, a Diamond member with no other multiplier could spend $190.48 for 2000 points. That would be a 65.62% return in investment if cashed in at 2000 points.
Entire Brands 10x Points
Ulta Beauty Collection
Bumble and bumble.
First Aid Beauty
DOSE OF COLORS
THE BODY SHOP
tarte all foundations
tarte Sugar Rush Collection
it Cosmetics Superhero Mascara and Liners
it Brushes for Ulta
Urban Decay Prep and Setting Sprays
NARS entire brand
Clinique all foundations
MAC Cosmetics Prep + Prime Fix+
Benefit Cosmetics all brow
Morphe Jaclyn Hill Collection
Too Faced Better Than Sex Mascaras and Born This Way Complexion Collection
Anastasia Beverly Hills all brow
Estee Lauder entire brand
bareMinerals all foundations
NYX entire brand
smashbox all foundations and primers
Buxom all lip
Milani entire brand
Lime Crime entire brand
L’Oreal all lip and eye
jane iredale entire brand
Maybelline SuperStay Collection
e.l.f. all brushes
Ardell entire brand
wet n wild entire brand
EYELURE entire brand
L.A. Girl entire brand
it Cosmetics Confidence Collection
Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator
dermalogica entire brand
Kiehl’s entire brand
Mario Badescu entire brand
HEMPZ entire brand
SHISEIDO entire brand
StriVectin entire brand
Perricone MD entire brand
Soap & Glory entire brand
Olay entire brand
La Rochay-Posay entire brand
Loving Tan entire brand
Madd Hippie entire brand
COOLA entire brand
CeraVe entire brand
skyn ICELAND face and eye gels
select brands moisturizers
drybar entire brand
GHD entire brand
Pureology shampoo and conditioner
Living proof. shampoo and conditioner
Redken styling and finishing
DevaCurl styling and finishing
IGK entire brand
T3 entire brand
Hot Tools has tolls
Not Your Mother’s Naturals Collection
Beachwaver Co. hair tools
select brands leave-in treatments
select brands rolleralls
Giorgio Armani entire brand
Tom Ford entire brand
Yves Saint Laurent Mon Paris and Black Opium
Ariana Grande entire brand
Viktor&Rolf entire brand
Carolina Herrera entire brand
COACH Floral Blush Eau de Parfum
ISSEY MIYAKE entire brand
narciso rodriguez entire brand
Anything not included in the 10x points offers gets 5x points, so all purchases are multiplied on Diamond and Platinum Appreciation Day!
Free Shipping on Every Platinum and Diamond Order placed on Diamond and Platinum Appreciation Day.
There is a Damond Exclusive offer this year, which already marks an improvement over last year.
Diamond members get this free 10-piece gift with a $25 purchase. Valid 08/19/19 only!
- BECCA Travel Size First Light Priming Filter (0.5 oz)
- IGK Travel Size First Class Charcoal Detox Dry Shampoo (1.0 oz)
- Hempz Travel Size Original Herbal Body Moisturizer (2.25 oz)
- Dermalogica Age Smart Daily Superfoliant Mini (0.14 oz)
- Peter Thomas Roth Potent Bright & Plump Moisturizer Mini (0.25 oz)
- Lancôme La Vie Est Belle Eau De Parfum Mini (0.135 oz)
- IT Cosmetics Superhero Mascara Mini
- CeraVe Facial Moisturizing Lotion Mini (0.17 oz)
- Buxom Va-Va Plump Shiny Liquid Lipstick Mini in Wine Me
- Urban Decay Original Eyeshadow Primer Potion Mini (0.06 oz)
What are your thoughts on the 2019 Ulta Beauty 10x points Event for Diamond and Platinum Appreciation? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.
Disclosure: Affiliate Links
I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.