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Ulta Beauty 10x Points Diamond and Platinum Appreciation Day August 2019

See 2020 Ulta Point Multipliers

The major 10x points event for Diamond and Platinum Appreciation will take place on Monday, August 19th. It always takes place on the third or fourth Monday of August. Select items get 10x points one-day only. Everything excluded from 10x points gets 5x points. Diamond and Platinum members get free shipping on every purchase for this event. Platinum members always get a 0.25x bonus multiplier, so they get 10.25x points. Diamond members always get a 0.5x bonus, so they get 10.5x points. Ulta Beauty runs on Central time, so the deals run from 10pm – 9:59pm for those of us on the West Coast. Get ready to shop to on Sunday night, because a lot of the better deals will be gone by the time you wake up Monday morning. Very few deals get leaked ahead of time for this promotion, so we never really know what is included until the event link goes live.

2019 Ulta Beauty Event Calendar

I have one timeline where I list all major: deals, coupons, GWP, Sales, promotions, and Events. Those who want to see an overall idea of what to expect this year should stop by. See where the 2019 Ulta Beauty Diamond and Platinum Appreciation Day lines up with others on the calendar. You can also visit my Ulta retailer page to see active and upcoming offers of all types.

2019 Ulta Beauty Diamond and Platinum Appreciation Day

August is a slow month for specific multiplying offers, because of this event. Typically, if you have a specific offer for 5x points (on something specific) leading into a 10x points event, you know that it is not on the 10x points roster. You could still get 9.25x points (5x + 0.25x + 4x (5-1 to remove the duplicate base) as a Platinum member or 9.5x points (5x + 0.5x + 4x (5-1 to remove the duplicate base) as a Diamond member for anything you have a specific 5x multiplier on.

A Platinum member born in August would get 11.25x points (on 10x points eligible items only), 10x Event Multiplier +0.25x Platinum Bonus (this bonus never multiplies) +1x (2x-1x to remove the duplicate base) Birthday Bonus. Happy Birthday if that’s you! If you are lucky enough to have another multiplier, read this article for info on how the offers combine. Those planning to redeem points during the event can also benefit from reading Earning and Redeeming Points.

10x Points

This is the biggest list of included products since 2014. There are a lot of brands with every product carried at Ulta included in the 10x points offer.

If you choose to forgo this event to wait on the 20% coupon, read the paragraph below this to see if that is really your best bet. Though you would save more instantly with a 20% coupon, you could earn 2000 points good for a $125 redemption without a huge investment. In other words, a large purchase during a 10x points event could bank many points that could result in a greater discount on a future order.

During a 10x points event, a Platinum member with no other multiplier could earn 2000 points with a $195.12 purchase. If the Platinum member cashed in 2000 points at once for $125, that is a 64% return on investment. In the same event, a Diamond member with no other multiplier could spend $190.48 for 2000 points. That would be a 65.62% return in investment if cashed in at 2000 points.

Entire Brands 10x Points

Estee Lauder

Ulta Beauty Collection







Paul Mitchell




Mario Badescu


Bumble and bumble.


Giorgio Armani

Kenra Professional

First Aid Beauty


Lime Crime



bh Cosmetics


Tom Ford



juice BEAUTY


Kate Somerville


Ariana Grande




Makeup Revolution

Revolution Pro



Makeup 10x Points 

tarte all foundations

tarte Sugar Rush Collection

it Cosmetics Superhero Mascara and Liners

it Brushes for Ulta

Urban Decay Prep and Setting Sprays

NARS entire brand

Clinique all foundations

MAC Cosmetics Prep + Prime Fix+

Benefit Cosmetics all brow

Morphe Jaclyn Hill Collection

Too Faced Better Than Sex Mascaras and Born This Way Complexion Collection

Anastasia Beverly Hills all brow

Estee Lauder entire brand

bareMinerals all foundations

NYX entire brand

smashbox all foundations and primers

Kiss lashes

Buxom all lip

Milani entire brand

Lime Crime entire brand

L’Oreal all lip and eye

jane iredale entire brand

Maybelline SuperStay Collection

e.l.f. all brushes

Ardell entire brand

wet n wild entire brand

EYELURE entire brand

L.A. Girl entire brand

Skin & Bath 10x Points 

it Cosmetics Confidence Collection

Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator

dermalogica entire brand

Kiehl’s entire brand

Mario Badescu entire brand

HEMPZ entire brand

SHISEIDO entire brand

StriVectin entire brand

Perricone MD entire brand

Soap & Glory entire brand

Olay entire brand

La Rochay-Posay entire brand

Loving Tan entire brand

Madd Hippie entire brand

COOLA entire brand

CeraVe entire brand

No7 moisturizers

skyn ICELAND face and eye gels

e.l.f. skincare

select brands moisturizers

Haircare 10x Points 

drybar entire brand

GHD entire brand

Pureology shampoo and conditioner

Living proof. shampoo and conditioner

Redken styling and finishing

DevaCurl styling and finishing

IGK entire brand

T3 entire brand

Hot Tools has tolls

Not Your Mother’s Naturals Collection

Beachwaver Co. hair tools

select brands leave-in treatments

Fragrance 10x Points

select brands rolleralls

philosophy fragrance

Lancome fragrance

Giorgio Armani entire brand

Tom Ford entire brand

Yves Saint Laurent Mon Paris and Black Opium

Ariana Grande entire brand

Viktor&Rolf entire brand

Carolina Herrera entire brand

COACH Floral Blush Eau de Parfum

ISSEY MIYAKE entire brand

narciso rodriguez entire brand

Everything Else Gets 5x Points

Anything not included in the 10x points offers gets 5x points, so all purchases are multiplied on Diamond and Platinum Appreciation Day!

Free Shipping

Free Shipping on Every Platinum and Diamond Order placed on Diamond and Platinum Appreciation Day.

Diamond Exclusive

There is a Damond Exclusive offer this year, which already marks an improvement over last year.

Diamond members get this free 10-piece gift with a $25 purchase. Valid 08/19/19 only!

  • BECCA Travel Size First Light Priming Filter (0.5 oz)
  • IGK Travel Size First Class Charcoal Detox Dry Shampoo (1.0 oz)
  • Hempz Travel Size Original Herbal Body Moisturizer (2.25 oz)
  • Dermalogica Age Smart Daily Superfoliant Mini (0.14 oz)
  • Peter Thomas Roth Potent Bright & Plump Moisturizer Mini (0.25 oz)
  • Lancôme La Vie Est Belle Eau De Parfum Mini (0.135 oz)
  • IT Cosmetics Superhero Mascara Mini
  • CeraVe Facial Moisturizing Lotion Mini (0.17 oz)
  • Buxom Va-Va Plump Shiny Liquid Lipstick Mini in Wine Me
  • Urban Decay Original Eyeshadow Primer Potion Mini (0.06 oz)

What are your thoughts on the 2019 Ulta Beauty 10x points Event for Diamond and Platinum Appreciation? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate Links

notcreative View All

I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.

4 thoughts on “Ulta Beauty 10x Points Diamond and Platinum Appreciation Day August 2019 Leave a comment

  1. I am on PST and its not giving me the option to activate the 10x points and when I try to checkout it won’t show the bonus points, did I do something wrong? I am platinum.

  2. Sometimes the activate button is glitchy. While I understand wanting to see the points tabulate correctly while you’re placing the order, it should still work as long as the offer gets activated before the product ships. Keep trying to activate, preferably from inside the account instead of by email. Place your order. If the points do not process correctly after the order ships, you can ask customer service for a manual adjustment. Hopefully, it does not come to that. Dealing with customer service is better than missing out on the promotion and customer service cannot assist with points until the order ships anyway. So, save yourself a call tomorrow when they are likely to be dry busy. Besides, I’ve had them tabulate incorrectly while placing the order but still process correctly once the order ships. Thus, everything might work out with no extraa effort anyway.

  3. Wow, I made an order and my bonus points didn’t come through either and customer service told me I wasn’t a ‘targeted’ member and wouldn’t receive any points. Looks like that entire order is being returned. :l I’ve never had that happen to me before I’ve been shopping here for several years.

  4. The customer service agent was likely misinformed. Platinum and Diamond Appreciation Day has usually been open to all members within those levels. There are targeted offers, but that should not have been one.

Deal or No Deal? What Do You Think?

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