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Ulta Beauty Primer Days July 2019

The first ever Ulta Beauty Primer Days Event starts today, Sunday, July 14th and runs through tomorrow, Monday, July 15th. This mini event brings up to 50% off select primers, a primer sampler as a GWP (to better arm you for purchase decisions at subsequent Primer events), and plenty of primers as the free gift for specific brand purchases. Because I love a good pun, I love the ad campaign that this delivers prime(r) offers for up to 50% off. Ulta even got a jump on Amazon Prime Day (which starts tomorrow). Whoever came up with this idea deserves a raise, although the Amazon execs might not find it as funny as I did. Get your Prime offers from Amazon and your primer offers from Ulta.

2019 Ulta Beauty Event Calendar

I have one timeline where I list all major: deals, coupons, GWP, Sales, promotions, and Events. Those who want to see an overall idea of what to expect this year should stop by. See where the 2019 Ulta Beauty Primer Days line up with others on the calendar. You can also visit my Ulta retailer page to see active and upcoming offers of all types.

Ulta Beauty Primer Days 2019

For two days, get deals and discounts on select primers.

Primer Day Deals



Color Correcting







Online Only

Primer Gifts with Purchase

Receive a Primer Sampler with a $60 purchase. Valid 07/14/19 through 07/15/19 (or while supplies last).

  • e.l.f Full Size Poreless Face Primer (0.47 oz)
  • Clinique Full Size Pop Lip Colour + Primer (0.13 oz)
  • Lancôme UV Expert AquaGel Defense 50 Sunscreen Mini (0.33 oz)
  • PÜR No Filter Blurring Photography Primer Mini (0.24 oz)
  • Milani Prime Perfection Face Primer Mini (0.34 oz)
  • Touch In Sol No Pore Blem Priming Water Mini (0.2 oz)
  • bareMinerals Prime Time Original Foundation Primer Mini (0.24 oz)
  • LORAC Behind The Scenes Eyeshadow Primer Mini (0.19 oz)
  • Cover FX Water Cloud Primer Mini (0.16 oz)
  • Smashbox Most Popular Primer Packettes (0.05 oz each)
  • Tarte Double Duty Beauty Base Tape Hydrating Primer Packette (0.068 oz)

Check the regular gift with purchase section to see which brands have offers!

What are your thoughts on the Ulta Beauty Primer Days? Do you find it as clever as I do or do you think Ulta tried to hard to latch onto Amazon’s idea? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate Links

notcreative View All

I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (13 and 8) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 13-year-old to apply it.

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