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Ulta Beauty Jumbo Love Event Summer 2019 Liter Sale July

See the Winter 2019/2020 Jumbo Love Event article.

The Ulta Beauty Summer 2019 Jumbo Love Event (the Liter Sale) will run from Sunday, June 30th through Saturday, July 27th, so it is almost time to stock up on jumbo haircare. Expect it to repeat from December through January, because this is a semi-annual event. With this twice a year event, you get the lowest prices of the season on jumbo sizes of shampoo, conditioner, and more. Unlike the Gorgeous Hair Event, which starts in May and then again in October, this event does not have a daily steal format. Most deals are available from day one of the sale and stay available until inventory runs out or the event ends, whichever comes first. Because of this, the online link for the sale is not as advanced as it is for other events.

2019 Ulta Beauty Event Calendar

I have one timeline where I list all major: deals, coupons, GWP, Sales, promotions, and Events. Those who want to see an overall idea of what to expect this year should stop by. See where the Summer 2019 Ulta Beauty Jumbo Love Event (Liter Sale) lines up with others on the calendar. You can also visit my Ulta retailer page to see active and upcoming offers of all types.

Summer 2019 Ulta Beauty Jumbo Love Event (The Liter Sale)

Many professional haircare liters are on sale. Most liters have a set price for the event. Some drugstore hair products are on sale during the event. These products go on sale many times throughout the year, so I will not devote much attention to them here.


You can purchase one pump for $1 ($3 value) with any jumbo purchase while supplies last. A pop up in the checkout screen will remind you to add it online. If the agent does not offer this deal in person, remember to ask for it.

$12.99 Liters

The cheapest professional liters $12.99 Each. These items usually retail from $23-$33.99. Includes select items from: Matrix, American Crew, Tigi, Hempz, Nexxus, and Sexy Hair.

$15.99 Liters

There are liters for $15.99 Each. These items usually retail from $22-$48. Includes select items from: Shimmer LightsRedken, Matrix, Paul Mitchell, Joico, Sebastian, and Kenra Professional, and Wella.

$19.99 Liters

There are liters for $19.99 Each. These items usually retail from $29.95-$58. Includes select items from: RedkenWella, AG HairMatrix, Paul Mitchell, Sexy Hair, Fairy Tales, Tigi, Kenra Professional, Macadamia Professional, Frederick Benjamin, and Mizani.

$29.99 Liters

There are liters for $29.99 Each. These items usually retail from $39-$65. Includes select items from: Nioxin, It’s a 10Keratin Complex, Bosley, CurlsmithBabo Botanicals, Neuma, and Keracolor.

15% Off Liters

Pureology Jumbo sizes get 15% off. They usually retail for $66-$129.50.

20% Off Liters

Other Select Jumbo Sizes get 20% off. These include jumbos from: dpHueAG Hair, The One by Frederic FekkaiAlterna, and Ouidad. These are regularly $50-$75.

Shop By Hair Goal

repair & restore, boost volume, care for color, purify & clarify, thicken & plump, or enhance curls.

Other Discounts

Select hair tools are also on sale, but there are not a lot. The next Gorgeous Hair Event will repeat sometime in October, so you may want to hold off on purchasing a tool until then.

Buy 2, Get 1 Free

Mix and match styling and finishing products from CHI, RedkenWella, AG HairMatrix, Paul Mitchell, Sexy Hair, Tigi, Neuma, L’anza, and Biosilk.

Step 1: Prep and Protect

Step 2: Set Styling Goals

Add Volume, Stay Smooth, or Totally Texturize.

Step 3: Finish Strong

More Services

You can also take a quiz that will recommend products if you want to try something new for your hair concerns.

Explore product picks and pro picks.

Book your first hair or skin appointment in the salon for 20% off.

Platinum and Diamond Exclusives

There were no exclusives for the last event, but I will update this if any get announced.


More special promotions will start after the event is underway. Some of these brands are drugstore items so they will combine with the $3.50 off $15 coupon. The 20% off prestige coupon will work on the first day of the event.

Use code 711171 to get $10 off a $40 hair purchase from July 11th through July 14th.

Use code 747595 to get $10 off a $40 hair purchase from July 23rd through July 27th.

GWP Offers

Expect some hair specific gifts to pop up throughout the event and at least one hair related GWP Bag.

Beauty Break– Receive an 8-piece Hair gift with a $50 purchase. Valid 07/17/19 8am-12pm PST.

  • Brite Full Size Mango Masque For Dry Hair (3.38 oz)
  • Hempz Full Size Sweet Pineapple & Honey Melon Herbal Volumizing Conditioner & Hydrating Mask (3.0 oz)
  • Sexy Hair Travel Size Big Sexy Hair Root Pump Plus (1.6 oz)
  • Batiste Travel Size Tropical Dry Shampoo (1.6 oz)
  • Unwash Travel Size Hydrating Masque (2.5 oz)
  • Drybar Southern Belle Volume Boosting Root Lifter (0.7 oz)
  • Tigi Travel Size Bed Head Rockaholic Dirty Secrete Dry Shampoo (2.5 oz)
  • It’s A 10 Travel Size Miracle Hair Mask (2.0 oz)

Beauty Break– Receive an 4-piece Bumble and bumble. gift with a $40 purchase. Only Valid July 22nd from 4pm-10pm PST.

  • Bb. Don’t Blow It Fine Hair Styler (2.0 oz)
  • Bb. Hairdresser’s Invisible Oil (1.0 oz)
  • Bb. Pret-a-Powder Tres Invisible Dry shampoo (0.5 oz)
  • Surf Spray Salt Spray (0.5 oz)

Receive a free 7-Piece Hair Gift with a $40 Hair or Tools purchase. Valid 07/26/19 only!

  • Matrix Biolage Hydra Source Shampoo (1.7 oz)
  • Matrix Biolage Hydra Source Conditioner (1.7 oz)
  • Bumble and bumble Bb. Thickening Go Big Treatment (1.0 oz)
  • Kenra Platinum Restorative Reconstructor (1.0 oz)
  • Alterna Caviar Anti-Aging Replenishing CC Cream (0.85 oz)
  • Living Proof Restore Perfecting Spray (0.5 oz)
  • The One By Frederic Fekkai One More Day Dry Shampoo (0.35 oz)

What are your thoughts on the Summer 2019 Jumbo Love, Liter Sale? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate Links


Liter Sale


notcreative View All

I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.

2 thoughts on “Ulta Beauty Jumbo Love Event Summer 2019 Liter Sale July Leave a comment

  1. Do you think the Joico Defy Damage shampoo and conditioner will be included in the liter sale? It’s a newer product.

  2. Until the official details release, it is hard to say. It should only take a couple more days before the details release. I hope it is there for you.

Deal or No Deal? What Do You Think?

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