tarte Icy Betch eye & cheek palette Review – The Blue Colors I Crave

My tarte Icy Betch eye & cheek palette review is ready. My feeling was tarte would release its Icy Betch palette on April Fool’s Day this year after the blunder last year when it made an April Fool’s joke teasing the stunning blue hues. Consumers, like myself, were extremely interested in the fake palette, so the joke was on tarte. Releasing it a year later than consumers wanted it may not pan out as well as tarte could have hoped. It will face competition from Jeffree Star’s Blue Blood that it could have avoided with a sooner release. Part of me feels the decision to launch the palette before April Fool’s Day (which would have been the perfect release date given last year’s debacle) was to grab some people on the fence with Mr. Star’s $52 palette. At $24, this is a lot more affordable making it an easier purchase decision for someone craving a blue palette.

2019 Sephora Event Calendar

I have one timeline where I list all major: Promotions, Sales, Deals, GWP, Promo Codes, and Events. Those who want to see an overall idea of what to expect this year should stop by. See where the 2019 Sephora Spring Sale (where I anticipate most people reading this will buy the palette) lines up with others on the calendar. You can also visit my Sephora retailer page to see active and upcoming offers of all types. Those who need something between discounts can always use a promo code to maximize their deal.

While I prefer the way the fake palette from last year looks compared to the real one, I see enough appeal with the real one to reward tarte with my money. My guess is tarte tried really hard on a lot of the colors (they look pretty similar), but the one I liked the most on the top right looks off. It took a year, but it listened to its consumers. Since tarte excluded the new palette from promotions (I had a 20% off code with an offer for free samples for my birthday), I decided to order it from Sephora. Ordering this with something else I wanted let me use a promo code as this alone falls $1 short. The Sephora Spring 2019 discount is just around the corner for those who want to save. I doubt Sephora will exclude this from its sale.

tarte Icy Betch eye & cheek palette Overview

You get 9 x 0.032oz eyeshadows and one 0.177oz highlighter for $24. That is 0.465oz of product making the price per ounce $51.62. That is extremely reasonable for a high-end palette, so this has a great price.

The ingredients vary from shade to shade. When there is this much inconsistency from one shade to the next, they will perform differently.

Veronica:
Talc, Mica, Silica, Boron Nitride, Ethylhexyl Palmitate, Zinc Stearate, Sodium Dehydroacetate, Caprylyl Glycol, Phenoxyethanol, Vanillin, Caprylic/Capric Triglyceride, Hexylene Glycol, Vanilla Planifolia Fruit Extract, Kaolin, Alumina, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499).

Becky:
Mica, Talc, Silica, Ethylhexyl Palmitate, Boron Nitride, Zinc Stearate, Sodium Dehydroacetate, Caprylyl Glycol, Phenoxyethanol, Vanillin Caprylic/Capric Triglyceride, Hexylene Glycol, Vanilla Planifolia Fruit Extract, Kaolin. May Contain (+/-): Blue 1 Lake (Ci 42090), Ultramarines (Ci 77007), Yellow 5 Lake (Ci 19140), Ferric Ammonium Ferrocyanide (Ci 77510), Iron Oxides (Ci 77492, Ci 77499).

Blair:
Mica, Talc, Silica, Ethylhexyl Palmitate, Boron Nitride, Zinc Stearate, Sodium Dehydroacetate, Caprylyl Glycol, Phenoxyethanol, Vanillin Caprylic/Capric Triglyceride, Hexylene Glycol, Vanilla Planifolia Fruit Extract, Kaolin. May Contain (+/-): Blue 1 Lake (Ci 42090), Ultramarines (Ci 77007), Yellow 5 Lake (Ci 19140), Ferric Ammonium Ferrocyanide (Ci 77510), Iron Oxides (Ci 77492, Ci 77499).

Heather:
Talc, Mica, Silica, Boron Nitride, Ethylhexyl Palmitate, Zinc Stearate, Acacia Senegal Gum, Sodium Dehydroacetate, Vanillin, Caprylic/Capric Triglyceride, Vanilla Planifolia Fruit Extract, Kaolin, Ultramarines (Ci 77007), Iron Oxides (Ci 77499).

Georgina:
Talc, Mica, Silica, Ethylhexyl Palmitate, Boron Nitride, Zinc Stearate, Sodium Dehydroacetate, Caprylyl Glycol, Phenoxyethanol, Vanillin Caprylic/Capric Triglyceride, Hexylene Glycol, Vanilla Planifolia Fruit Extract, Kaolin, Chromium Hydroxide Green (Ci 77289), Blue 1 Lake (Ci 42090), Ferric Ammonium Ferrocyanide (Ci 77510), Iron Oxides (Ci 77499), Yellow 5 Lake (Ci 19140).

Miranda:
Mica, Talc, Ethylhexyl Palmitate, Zinc Stearate, Sodium Dehydroacetate, Caprylyl Glycol, Phenoxyethanol, Vanillin, Caprylic/Capric Triglyceride, Hexylene Glycol, Vanilla Planifolia Fruit Extract, Boron Nitride, Kaolin, Silica, Titanium Dioxide (Ci 77891), Chromium Oxide Greens (Ci 77288), Ferric Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Iron Oxides (Ci 77491).

Cheryl:
Mica, Ethylhexyl Palmitate, Talc, Zinc Stearate, Sodium Dehydroacetate, Tin Oxide, Caprylyl Glycol, Phenoxyethanol, Vanillin, Caprylic/Capric Triglyceride, Hexylene Glycol, Vanilla Planifolia Fruit Extract, Boron Nitride, Kaolin, Silica, Titanium Dioxide (Ci 77891), Ferric Ferrocyanide (Ci 77510), Blue 1 Lake (Ci 42090).

Aria:
Mica, Oryza Sativa (Rice) Extract, Talc, Zinc Stearate, Silica, Sodium Dehydroacetate, Caprylyl Glycol, Phenoxyethanol, Vanillin, Caprylic/Capric Triglyceride, Hexylene Glycol, Tin Oxide, Vanilla Planifolia Fruit Extract, Boron Nitride, Kaolin, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77499), Ultramarines (Ci 77007), Ferric Ammonium Ferrocyanide (Ci 77510).

Regina:
Mica, Ethylhexyl Palmitate, Talc, Boron Nitride, Zinc Stearate, Sodium Dehydroacetate, Caprylyl Glycol, Tin Oxide, Phenoxyethanol, Vanillin, Caprylic/Capric Triglyceride, Hexylene Glycol, Vanilla Planifolia Fruit Extract, Kaolin, Silica, Titanium Dioxide (Ci 77891).

Vivian:
Mica, Talc, Silica, Ethylhexyl Palmitate, Boron Nitride, Zinc Stearate, Sodium Dehydroacetate, Caprylyl Glycol, Phenoxyethanol, Vanillin Caprylic/Capric Triglyceride, Hexylene Glycol, Vanilla Planifolia Fruit Extract, Kaolin. May Contain (+/-): Blue 1 Lake (Ci 42090), Ultramarines (Ci 77007), Yellow 5 Lake (Ci 19140), Ferric Ammonium Ferrocyanide (Ci 77510), Iron Oxides (Ci 77492, Ci 77499).

With a one-year lapse from the blunder to the release, tarte had time to really work on this palette. Though the Icy Betch packaging looks stunning in the photo and even in person from far away, that is not the case when you are close to it. This is a sticker that will continue to peel as lint and powders fall near the edges. It looks like this packaging was an afterthought. Either tarte spent too much time trying to match the shades to the April Fool’s joke or it was long after 04/01/18 that tarte finally decided to make this.

Even the shade names on the bottom are on a sticker further adding to the idea that tarte grabbed some blank palettes, slapped stickers on them, and threw this together quickly. The shades are: Veronica (matte white), Becky (matte turquoise), Blair (midnight blue with silver glitter), Heather (matte baby blue), Georgina (matte teal), Miranda (emerald-green shimmer), Cheryl (blue shimmer), Aria (indigo shimmer), Vivian (matte sea blue), and Regina (peachy ivory highlight).

The inside of the palette is beautiful. It has a nice layout, although I would have preferred it more if the eyeshadow underneath the highlighter expanded to the same width. That would have been more pleasing to the eye even if one eyeshadow was bigger than the over eight.

The shadows are pigmented, but the matte shades are very chalky and powdery. Even when swatching, there was some fallout requiring me to go in to some shades for a second pass of color. You will notice a hint of blue in the matte white, because powder falls everywhere within the palette no matter how careful you are. A blue shade landing in a white is bad.

tarte Icy Betch eye & cheek palette Review

For my first look, I wanted all blue but nothing too bold. I used Heather as a transition shade. Becky and Georgina were blended together in my crease. Cheryl was my lid color. Vivian was my outer V shade, and I used Regina on my inner corner. Georgina and Aria were my lower lid shades.

Overall, it gave me the look I was going for, although I would have liked more of a noticeable transition from the lid color to Heather. There was a lot of fallout, so this was a messy look, even for me. I had to apply a lot more of Heather than I wanted to, because it was so patchy.

Other than Heather, the other shades I used blended nicely. Both Becky and Georgina blended a little too nicely. If I blended too long, they started to disappear. They did not really want to adhere despite using my NARS Pro Prime base. I did have some light creasing at the end of the night, but the shades that did not blend away looked about the same when I removed them as they did in the picture.

I really hate Regina, the peach ivory highlight shade. It is so chunky. No matter how careful I am, it deposits color so unevenly. Whether it is the way it is pressed or the formula itself, it is seriously one of the worst highlighters I’ve ever tried. The glitter does not look flattering on my skin, neither did the uneven application. If you can get this highlighter to work, you either have amazing skill or great skin. Neither are gifts I was blessed with. This highlighter emphasizes texture and things in my skin others do not. Sadly, I could not get the photo to portray how awful it looked, but I promise you, it was bad. Between how awful it looked and the fallout from the blue shades constantly falling in it, I am more convinced than ever tarte should have released the palette it teased sans highlighter.

For my second look, I wanted a blue-green look. I used Heather as a transition shade. Georgina was my crease shade. Miranda was my lid color. Vivian was my outer V shade, and I used Regina on my inner corner. My lower lid shades were Georgina and Vivian. Veronica was on my brow bone and you can see where some of the blue that landed on her stuck to my brow bone. It was not a pretty look.

Overall, it gave me the look I was going for. There was a lot of fallout, so this was a messy look, even for me. I had to apply a lot more of Heather than I wanted to, because it was so patchy again. It disappoints me that Heather is not great, because it is the only shade I can really use as a transition.

Other than Heather, the other shades I used blended nicely. Georgina blended a little too nicely, but only on one eye. It really adhered to the other eye fine. I am trying not to judge it too harshly, because I was testing a new eyeshadow base this day. I did have more creasing at the end of the night than the other look, but the shades that did not blend away looked about the same when I removed them as they did in the picture.

I had to get a close-up of Miranda, because the other photo did not do her any justice. This is such a beautiful green and easily the best color in the palette. Without wetting it or using a glitter glue, it was just there all day looking lovely. It was even paired with an unproven primer. The irony of loving the green shade the most from a blue palette does not escape me, but it is the clear star.

This was the last time I used Regina on my face. I had to give her another chance to see if I judged her too quickly. She was just as awful the second time. Actually, she was worse, because some the blue that fell on her was visible from certain angles. The white shades in this powdery palette do not stand a chance.

For my third look, I wanted something bold. I used Heather as a transition shade. Becky, Vivian, and Georgina were my crease shades. Blair was my lid color. Aria was in my outer V, and I used Regina on my inner corner. My lower lid shades were Cheryl, Aria, and Vivian. Veronica was on my brow bone and you can see where some of the blue that landed on her stuck to my brow bone. It was not a pretty look.

Overall, it gave me the look I was going for. There was a lot of fallout, so this was a messy look, even for me. Thankfully, I did not have to use much of the dreaded Heather, because I knew I wanted to take the crease shades higher than I usually do for a bolder look. I did have to wet Blair to make her as bold as I wanted. It is also disappointing that Blair and Aria are so close in color. With only nine shades, it basically reduces it to eight. Yes the textures are different, but they pretty much look the same next to each other.

That said, I do love the color on Blair and Aria. Instead of making one a glitter and one a shimmer, it would have been nice if one was matte. I did not get any creasing this day nor did I have fall-out from the glitter in Blair. Yes, I applied it wet, but I did not use a glitter glue. The only thing I used was my NARS Pro Prime underneath and this looked the same when I removed as when I applied. There was a small patch on my right eye, but that was because it watered for a while. Can’t fault the shadow for that.

Is the tarte Icy Betch eye & cheek palette Worth $24?

I think all the matte shades in this palette are very weak. They’re all powdery, chalky and result in a ton of fallout. Heather gets patchy every time I use her. Georgina and Becky blend away to almost nothing. Veronica is one of the worst performing white mattes I’ve used, which is only amplified by how many of the blue shades fall into her. Regina is an awful, chunky, glittery mess of a highlighter. She suffers from the same blue affliction as Veronica. However, I enjoy the other shades. While they are far from the best shimmers I’ve ever used, they look great once on. Miranda and Blair are everything. The colors bring me joy.

Now that I’ve played with this palette by itself for a while, I think it is incomplete as a standalone. While you can create looks without a supplemental palette, the weak mattes in this palette at time overshadow (pun intended) the stunning colors of the shimmers. I will use mattes from a different palette and continue to use all the shimmers in this palette. If you do not mind using more than one palette for a look, you might enjoy this. Those who refuse to use more than one palette to create a look will likely get disappointed. Trust me, I hate grabbing a second palette.

The only thing that keeps me from giving away a palette where more than half of the shades are sub par is knowing the few great shades in it are not something I can find elsewhere in my collection. If I find the shades I love dupable without spending more money, I will give this palette away. For the price I paid and how much I love some of the shadows, it is worth it to me.

Sephora.com, Inc.

What are your thoughts on this tarte Icy Betch eye & cheek palette review (assuming you read this after I posted the review)? Let me know below. Sephora does not inform any Beauty Insider of all promotions. It does list a great deal of them on its Beauty Offers page, but I list some it does not on my Sephora Deals Page. Between the ones it lists and the ones I list, you can catch most of them. Subscribe to emails to get targeted offers. If you’re spending over $25 online, there is always a promo code that you can apply. Most major events run on a set schedule, which is why I track them. See all Sephora articles. Read Tips For Getting the Best Deal When Shopping Sephora. Subscribe to the blog to get updates on all posts. View my main page for the guide map to the site and deeper deal exploration.

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