Ulta Multipliers for 2019 Brand, Services, and Product Specific 5X Points Offers

Every time Ulta Beauty sends me 5x points multipliers for specific brands, products, and services in 2019, I will update this article. Bonus Points and offers for 5x points on anything get tracked separately. These point multipliers combine with other offers. See my article on Earning and Redeeming Points for more details on how they combine. If you do not receive an email on this promotion, remember to check My Bonus Offers inside My Rewards. You can activate offers from there (or the email, if you receive one). Most 5x points offers are targeted and only redeemable by those who activate them. Activate your offers before you shop. It is a good idea to check there anytime you place an order, because I’ve found offers I did not get an email for in there.

You will not get the point multiplier I’ve listed below unless you received the offer. Contact Ulta if you have a Platinum or Diamond account and get excluded from too many of these, because it might indicate a problem on your account. My son has a regular account and does not get very many of these offers at all. No one gets all the point multipliers, so you might have an offer I did not receive.

2019 Ulta Beauty Event Calendar

I have one timeline where I list all major: deals, coupons, GWP, Sales, promotions, and Events. Those who want to see an overall idea of what to expect this year should stop by. See where these Ulta Beauty brand, services, and products specific 5x points multipliers line up with others on the calendar. You can also visit my Ulta retailer page to see active and upcoming offers of all types.

5x Points on Brands, Products, and Services

This is not a comprehensive list, but it is a list of the offers I received. My goal is to see if these offers are predictable (when comparing them to past years). Look at the 2018 article if you are trying to guess when the offer you are looking for might repeat. It can also help shoppers see what they’re getting and what they’re being excluded from.

Nail Brands 5x Points (November 7th)

An offer for 5x points on Dashing Diva, Essie, Kiss, OPI & Red Carpet went out on 11/07/19. It is valid through 11/16/19. I have purchased OPI from Ulta, but not the other brands.

tarte 5x Points (November 3rd)

An offer for 5x points on tarte went out on 11/03/19. It is valid through 11/09/19. I have purchased tarte from Ulta many times. This also went out on 02/09/19.

Philosophy Amazing Grace Fragrance Crush 5x Points (November 1st)

Fragrance Crush -An offer for 5x points on philosophy Amazing Grace was in my account on November 1st. It is valid through November 30th. This arrived via email around the 8th.

Murad 5x Points (October 19th)

An offer for 5x points on Murad went out on 05/21/19. It is valid through 06/01/19. This is the third time for Murad this year. The others were 01/15/19 and 05/21/19. I have not purchased Murad from Ulta.

Dyson 5x Points (October 11th)

An offer for 5x points on Dyson went out on 10/12/19. It is valid through 10/19/19. I had not purchased Dyson from Ulta (until this promotion that is).

philosophy 5x Points (October 11th)

An offer for 5x points on philsophy went out on 10/11/19. It is valid through 10/19/19. This offer also went out on 05/28/19. I have purchased philosophy from Ulta.

Select Hair Products and Tools 5x Points (October 10th)

An offer for 5x points on Select Hair Products and Tools for Pureology, drybar, Living Proof, Curlsmith, Devacurl, IGK, Hot Tools, Beachwaver Co, Frizz Defense by Conair, Design Essentials, and Ouidad went out on 10/10/19. It is valid through 10/19/19. I have not purchased any of these brands Ulta. This is the second offer this year. The first went out on 05/24/19.

Too Faced 5x Points (October 6th)

An offer for 5x points on Too Faced went out on 10/06/19. It is valid through 10/19/19. I have purchased too Faced from Ulta many times. This is the second offer this year. The first went out on 05/14/19.

Prada Candy Fragrance Crush 5x Points (October 1st)

Fragrance Crush -An offer for 5x points on Prada Candy was in my account on October 1st. It is valid through October 31st. This arrived via email on October 5th.

Lancome 5x Points (September 29th)

Earn 5x points on Lancome. Valid 03/08/19 through 03/16/19. I have purchased Lancome from Ulta (when it has a point multiplier and a small GWP). Otherwise, I prefer to purchase Lancome from a department store to get a large GWP. This is the third offer for Lancome this year. The others went out on 01/18/19 and 03/08/19.

NYX 5x Points (September 28th)

Earn 5x points on NYX. Valid 09/28/19 through 10/05/19. I have purchased NYX from Ulta many times. This is the third offer this year. The others went out on 01/13/19 and 04/25/19.

Beauty Steals and Hot Buys 5x Points (September 6th)

An offer for 5x points on beauty steals and hot buys went out on September 6th. It is valid through September 7th. Both of my sons got this on their UltaMate Account, and I got it on my Diamond account. Looks like a blanket offer.

Viktor&Rolf Bon Fragrance Crush 5x Points (September 1st)

Fragrance Crush -An offer for 5x points on Viktor&Rolf Bon Bon was in my account on September 1st. It is valid through September 30th. This arrived via email on the 7th.

Select Skincare 5x Points (August 8th)

An offer for 5x points on Awake Beauty, C&C, Clarins, Clarisonic, Estee Lauder, First Aid Beauty, Mario Badescu, Neutrogena, No. 7, Perricone, and Proactiv went out on 08/08/19. It is valid through 08/17/19. This is the first time I’ve received an Awake Beauty and C&C offer. Estee Lauder went out on 01/16/18. First Aid Beauty, ProActiv, and Perricone MD went out on 09/06/18. Clarins, Clarisonic, and No7 went out on 01/15/19. Mario Badescu also went out on 01/21/19, 03/09/19, and 07/02/19.

Dolce&Gabbana Fragrance Crush 5x Points (August 1st)

Fragrance Crush -An offer for 5x points on Dolce&Gabbana Light Blue was in my account on August 1st. It is valid through August 31st. This is a blanket offer that arrived via email on 08/09/19.

Clinique 5x Points (July 21st)

An offer for 5x points on Clinique went out on 07/21/19. It is valid through 08/03/19. This is the first time this year I received an open Clinique offer. One for moisturizers arrived on 02/14/19. Last year, I received Clinique on 04/17/18, 07/23/18, and 11/19/18. I have purchased Clinique before, but I do not think I have purchased it from Ulta.

It Cosmetics 5x Points (July 13th)

An offer for 5x points on It Cosmetics went out on 07/13/19. It is valid through 07/20/19. I have purchased It Cosmetics from Ulta many times. This is the second time this offer went out this year. The first was 04/21/19.

Mario Badescu 5x Points (July 2nd)

Earn 5x points on Mario Badescu. Valid 07/02/19 through 07/13/19. I have purchased Mario Badescu from Ulta many times. This is the third offer for Mario Badescu this year. The other times were 01/21/19 and 03/09/19.

Marc Jacobs Daisy Love Fragrance Crush 5x Points

Fragrance Crush -An offer for 5x points on Marc Jacobs Daisy Love was in my account on July 1st. It is valid through July 31st. This is a blanket offer on most accounts and arrived via email on the 5th.

NARS 5x Points (June 5th)

An offer for 5x points on NARS went out on 06/05/19. It is valid through 06/15/19. This went out on 04/09/18 last year.

COACH Floral and COACH For Men Fragrance Crush 5x Points

Fragrance Crush -An offer for 5x points on COACH Floral and COACH For Men was in my account on June 1st. It is valid through June 30th. This is a blanket offer on most accounts and arrived via email on the 9th.

All Mascara 5x Points (May 24th)

An offer for 5x points on all mascara went out on 05/24/19. It is valid through 05/25/19.

Hair Product and Tools 5x Points (May 24th)

An offer for 5x points on Hair Product and Tools went out on 05/24/19. It is valid through 06/01/19. Last year, the offer for hair tools went out on 12/10/18.

Murad, No7, Origins, NeutrogenaMemebox, Aveeno, and Mamonde 5x Points (May 21st)

An offer for 5x points on Murad, No7, Origins, NeutrogenaMemebox, Aveeno, and Mamonde went out on 05/21/19. It is valid through 06/01/19. Murad and No7 went out on 01/15/19. Memebox and Mamonde went out on 05/22/18. Origins went out on 04/16/18. Neutrogena went out on 02/23/18.

Beauty Stars Event 5x Points UltaMate Members (May 17th)

Select members get 5x points on 775 products from Women Founded Brands We Love in the latest Beauty Stars Event from May 17th through May 20th. See its article for more details.

Redken 5x Points (May 16th)

An offer for 5x points on Redken went out on 05/16/19. It is valid through 05/25/19. This went out on 02/17/18 last year.

Too Faced 5x Points (May 14th)

An offer for 5x points on Too Faced went out on 05/14/19. It is valid through 05/23/19. I have purchased too Faced from Ulta many times. This went out on 05/15/18 and 10/07/18 last year.

Fragrance 5x Points May 5th

An offer for 5x points on fragrance went out on 05/05/19. It is valid through 05/12/19. This offer isa Mother’s Day Staple that repeats every year. The offer is also the reason why there is no fragrance crush for the month of May.

philosophy 5x Points (April 28th)

An offer for 5x points on philsophy went out on 05/28/19. It is valid through 05/11/19. This offer went out twice last year on 02/11/18 and 06/01/18. I have purchased philosophy from Ulta.

NYX 5x Points (April 25th)

Earn 5x points on NYX. Valid 04/25/19 through 05/04/19. I have purchased NYX from Ulta many times. This is the second offer this year. The first went out on 01/13/19. *It did not arrive via email, but I found it in my account online.

It Cosmetics 5x Points (April 21st)

An offer for 5x points on It Cosmetics went out on 04/21/19. It is valid through 05/04/19. I have purchased It Cosmetics from Ulta many times. This offer went out twice last year on 04/27/18 and 07/14/18.

Beauty Stars Cruelty Free Favorite Brands 5x Points (April 19th)

Select members get 5x points on 1740 cruelty free products in the latest Beauty Stars Event from April 19th through April 22nd. See its article for more details.

Urban Decay 5x Points (April 4th)

Earn 5x points on Urban Decay. Valid 04/04/19 through 04/13/19. I have purchased Urban Decay from Ulta many times. This is the second offer this year. The first went out on 12/31/18 and carried over through 01/12/19. Urban Decay also went out on 04/26/18 and 07/19/18 last year.

Philosophy Amazing Grace Ballet Rose 5x Points (April 1st)

Fragrance Crush offers have returned from 2019. Most months release a featured fragrance where UltaMate members can get 5x points for purchasing that products from that line. Earn 5x points on Philosophy Amazing Grace Ballet Rose. Valid 04/01/19 – 04/30/19. This is a blanket offer that was in my account on the 1st and is likely in every account. It arrived via email on the 4th (but it did not list the 5x points offer). On the 14th, it finally listed the 5x points offer.

Beauty Stars Event 5x Points UltaMate Members (March 29th)

An offer for 5x points on 46products in the Beauty Stars Event went out to all UltaMate Rewards members on 03/29/19. It is valid through 04/01/19. Read more about the Beauty Stars Event.

Ulta Beauty Collection 5x Points (March 19th)

An offer for 5X points on Ulta Beauty Collection went out on 03/19/19. It is valid through 03/30/19. I have purchased from the Ulta Beauty Collection many times. This went out on 07/05/18 last year.

Mario Badescu 5x Points (March 9th)

Earn 5x points on Mario Badescu. Valid 03/09/19 through 03/16/19. I have purchased Mario Badescu from Ulta many times. This is the second offer for Mario Badescu this year. The first went out on 01/21/19.

Lancome 5x Points (March 8th)

Earn 5x points on Lancome. Valid 03/08/19 through 03/16/19. I have purchased Lancome from Ulta (when it has a point multiplier and a small GWP). Otherwise, I prefer to purchase Lancome from a department store to get a large GWP. This is the second offer for Lancome this year. The first went out on 01/18/19.

Beauty Stars Event 5x Points UltaMate Members (March 1st)

An offer for 5x points on 114 products in the Beauty Stars Event went out to all UltaMate Rewards members on 03/01/19. It is valid through 03/04/19. Read more about the Beauty Stars Event.

Gucci Bloom 5x Points (March 1st)

Fragrance Crush offers have returned from 2019. Most months release a featured fragrance where UltaMate members can get 5x points for purchasing that products from that line. Earn 5x points on Gucci Bloom. Valid 03/01/19 – 03/31/19. This is a blanket offer that was in my account on the 1st and is likely in every account. It arrived via email on the 10th.

Carolina Herrera 5x Points (February 14th)

An offer for 5x points on Carolina Herrera went out on 02/14/19. It is valid through 02/28/19. My son got this, but I did not. I did get the blanket one for Good Girl, which he did not. Since Good Girl is the only scent Ulta carries, we essentially have the same offer.

Clinique Moisturizers 5x Points (February 14th)

An offer for 5x points on Clinique Moisturizers went out on 02/14/19. It is valid through 02/17/19. My sons received this offer as well, so I am guessing it is a blanket offer or at least available to most accounts.

tarte 5x Points (February 9th)

An offer for 5x points on tarte went out on 02/09/19. It is valid through 02/16/19. I have purchased tarte from Ulta many times. This went out on 03/04/18 and 05/21/18, and 11/04/18 last year.

All Fragrance 5x Points (February 3rd)

Earn 5x points on all fragrance. Valid 02/03/19 – 02/14/19.

February 2019 Fragrance Crush 5x Points (February 1st)

Fragrance Crush offers have returned from 2019. Most months release a featured fragrance where UltaMate members can get 5x points for purchasing that products from that line. Earn 5x points on Carolina Herrera Good Girl. Valid 02/01/19 – 02/28/19. This is a blanket offer that was in my account on the 1st and is likely in every account. It arrived via email on the 3rd.

Makeup Brushes and Tools 5x Points (January 29th)

Earn 5x points on e.l.f. Cosmetics, Eco Tools, and Real Techniques purchases. Valid 01/29/19 through 02/09/19. I have purchased all of these brands from Ulta. An offer for e.l.f. went out on 05/03/18 last year.

Mario Badescu 5x Points (January 21st)

Earn 5x points on Mario Badescu. Valid 01/21/19 through 02/03/19. I have purchased Mario Badescu from Ulta many times. This went out on 02/22/18 and 05/18/18 last year.

Lancome 5x Points (January 18th)

Earn 5x points on Lancome. Valid 01/18/19 through 01/26/19. I have purchased Lancome from Ulta (when it has a point multiplier and a small GWP). Otherwise, I prefer to purchase Lancome from a department store to get a large GWP. This went out on 01/09/18 and 03/10/18 in 2018.

Multi-Brand Skincare Offers 5x Points (January 15th)

Earn 5x points on Clarins, Clarisonic, Murad, No7, Patchology, Philosophy Skin & Bath, Peter Thomas Roth, Skyn Iceland, and This Works. Valid 01/15/19 through 01/26/19. I have purchased most of these brands from Ulta. Clarins, Clarisonic, Murad, and Patchology went out last year on 01/16/18. Philosophy went out on 02/11/18 and 06/01/18, but it included all items. Peter Thomas Roth went out on 03/19/18 last year. Murad went out again on 04/01/18, 07/20/18, and 10/16/18. Clarins went out again on 08/18/18. Clarisonic went out again on 09/06/18. No7 and Skin Iceland went out on 09/06/18. On 10/12/18, philosophy got its second Skin & bath offer.

Hair, Skin, and Brow Services 5x Points (January 13th)

Earn 5x points on all Hair, Skin, and Brow Services. Valid 01/13/19 through 01/26/19. The offer did not arrive in my email until 01/19/19, which is why I always suggest checking the My Rewards section of your account before placing an order. *This was a general offer in 2017. In 2018 and 2019, it was targeted.

NYX 5x Points (January 13th)

Earn 5x points on NYX. Valid 01/13/19 through 01/26/19. I have purchased NYX from Ulta many times. This went out on 01/14/18 and 03/09/18 in 2018.

January 2019 Fragrance Crush 5x Points (January 1st)

Fragrance Crush offers have returned from 2019. Most months release a featured fragrance where UltaMate members can get 5x points for purchasing that products from that line. Earn 5x points on Juicy Couture Viva La Juicy. Valid 01/01/19 – 01/31/19. This is a blanket offer that was in my account on the 1st and is likely in every account. It arrived via email on the 5th.

Urban Decay (December 31, 2018)

Earn 5x points on Urban Decay. Valid 12/31/18 through 01/12/19. I have purchased Urban Decay from Ulta many times. Urban Decay also went out on 04/26/18 and 07/19/18.

Jumbo Haircare (December 28, 2018)

Earn 5x points for liters on Alterna, DevaCurl, Kenra, and Living Proof. Valid 12/28/18 through 01/05/19. I have purchased liters from Ulta but none from these brands. This combines with the 3x, 5x points offer that is valid through 12/31/18. Read more on how to combine multipliers. The same offer for all brands of liters went out earlier this year on 07/03/18. Living Proof went out for all items on 04/05/18.


What are your thoughts on these brand and product specific 5x points offers? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

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Deal or No Deal? What do you think? *Comments are moderated, so I review them before they post.

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