See the 2020 Sephora Sales Calendar

I track all Sephora offers, so this is more than just a 2019 Sephora sale calendar. It is the master calendar for all 2019 Sephora Sales, Promotions, GWP, Deals, Promo Codes, and Events. By tracking all offers, I can predict sale dates and other events for the future. Consider it a starting point for budget planning or an idea of what to expect and when. To keep this as concise as possible, this timeline serves more as a guide map. Whenever I write a separate article to delve into more detail on the event or promotion, I will link it below. If a separate article does not exist, I will list the pertinent information in this one.

This Sephora sale calendar will only include major promotions, except links to any I spotlight, like regular Beauty Insider promo codes, Rewards Bazaar Perks, sale items, etc. Anything I find worth mentioning is below.

2019 Sephora Event Calendar

Many of these promotions repeat all-year long. Events with descriptors get arranged on the calendar in reverse chronological order based on their first appearance. Subsequent offers only have a small title and date to keep the timeline accurate without adding too much text to the article. This is a timeline of all deals (past, present, and future). My Sephora Deals Page is the place to see only active and upcoming deals in one place. 

Rewards Bazaar Large Perks (December 31st)

Rewards Bazaar Small Perks (December 26th)

Rewards Bazaar Large Perks (December 26th)

VIB Exclusive Promotions (December 25th)

Rewards Bazaar Large Perks (December 24th)

Sample Bags (December 22nd)

Worthwhile Beauty Insider Promo Code (December 22nd)

Sale on Sale

The event will run from 12/21/19 through 01/01/20. VIB and Rouge members get first access. This event gives 20% off everything in the sale section.

Rewards Bazaar Small Perks (December 20th)

Rewards Bazaar Large Perks (December 19th)

Rewards Bazaar Small Perks (December 18th)

Rewards Bazaar Large Perks (December 17th)

Rewards Bazaar Small Perks (December 17th)

Spend More, Get More (December 12th)

Rewards Bazaar Large Perks (December 12th)

Rewards Bazaar Small Perks (December 12th)

Rewards Bazaar Large Perks (December 10th)

Rewards Bazaar Small Perks (December 6th)

Rewards Bazaar Large Perks (December 5th)

Holiday Hooray

Rouge members get $25 off a $75 purchase from December 4th through 17th, VIB members get $20 off a $75 purchase from December 5th through 17th, and Beauty Insider members get $15 off a $75 purchase from December 5th through 17th.

Rewards Bazaar Large Perks (December 3rd)

Worthwhile Beauty Insider Promo Code (December 2nd)

Sample Bags (November 30th)

Rewards Bazaar Large Perks (November 28th)

Rewards Bazaar Small Perks (November 26th)

Rewards Bazaar Large Perks (November 26th)

Worthwhile Beauty Insider Promo Code (November 25th)

VIB Exclusive Promotions (November 24th)

Spend $50 now, Get a 20% Off Later

A new promotion for 2019 lets members spend $50 between 11/22/19 and 12/02/19 get a 20% off code to use from 12/18/19 through 12/24/19. This is open to all accounts. It marks the fourth possible 20% off code in 2019 for Rouge members, and the first 20% off code for VIB and Beauty Insider members.

Rewards Bazaar Small Perks (November 22nd)

Thanksgiving, Black Friday, and Cyber Monday Deals

The Black Friday preview went live on November 21st. I will update all the deals I see for the biggest shopping week of the year in this article.

Rewards Bazaar Small Perks (November 21st)

Rewards Bazaar Large Perks (November 21st)

Worthwhile Beauty Insider Promo Code (November 20th)

Rewards Bazaar Large Perks (November 19th)

Worthwhile Beauty Insider Promo Code (November 14th)

Rewards Bazaar Small Perks (November 14th)

Rewards Bazaar Large Perks (November 14th)

Rewards Bazaar Large Perks (November 12th)

Rewards Bazaar Small Perks (November 8th)

Rewards Bazaar Large Perks (November 7th)

Rewards Bazaar Small Perks (November 7th)

Rewards Bazaar Large Perks (November 5th)

2019 Holiday Bonus

The Sephora 2019 Holiday Bonus, AKA The Sephora 2019 VIB Sale, runs 11/01/19 through 11/11/19.

Rewards Bazaar Large Perks (October 31st)

Rewards Bazaar Small Perks (October 29th)

Rewards Bazaar Large Perks (October 29th)

VIB Exclusive Promotions (October 25th)

Spend More, Get More (October 25th)

Rewards Bazaar Large Perks (October 24th)

Rewards Bazaar Large Perks (October 22nd)

Sample Bags (October 22nd)

Rewards Bazaar Small Perks (October 18th)

Rewards Bazaar Small Perks (October 17th)

Rewards Bazaar Large Perks (October 17th)

Rewards Bazaar Large Perks (October 15th)

VIB Exclusive Promotions (October 13th)

Spend More, Get More (October 12th)

Rewards Bazaar Large Perks (October 10th)

Rewards Bazaar Small Perks (October 10th)

Rewards Bazaar Large Perks (October 8th)

Rewards Bazaar Small Perks (October 4th)

Rewards Bazaar Large Perks (October 3rd)

Rewards Bazaar Large Perks (October 1st)

Worthwhile Beauty Insider Promo Code (September 30th)

Sample Bags (September 29th)

Rewards Bazaar Small Perks (September 27th)

Worthwhile Beauty Insider Promo Code (September 27th)

Worthwhile Beauty Insider Promo Code (September 26th)

Rewards Bazaar Large Perks (September 26th)

Worthwhile Beauty Insider Promo Code (September 25th)

Rewards Bazaar Small Perks (September 24th)

Rewards Bazaar Large Perks (September 24th)

Sample Bags (September 23rd)

Worthwhile Beauty Insider Promo Code (September 23rd)

VIB Exclusive Promotions (September 22nd)

Sample Bags (September 21st)

Rewards Bazaar Small Perks (September 19th)

Rewards Bazaar Large Perks (September 19th)

Rewards Bazaar Small Perks (September 17th)

Rewards Bazaar Large Perks (September 17th)

2019 September VIB Rouge Private (Closed Door) Event Holiday Preview (September 14th)

From 8:30-10am in-store and until sold-out online, VIB Rouge members can shop holiday items early. They get a gift for attending in-store and a GWP at $75 spent. The items will open to other tiers at a later date.

Rewards Bazaar Large Perks (September 12th)

Rewards Bazaar Large Perks (September 10th)

Worthwhile Beauty Insider Promo Code (September 9th)

Rewards Bazaar Small Perks (September 6th)

Sample Bags (September 5th)

Rewards Bazaar Large Perks (September 5th)

Worthwhile Beauty Insider Promo Code (September 3rd)

Rewards Bazaar Large Perks (September 3rd)

2019 September Daily Deals (September 1st)

Get up to 50% off 1-3 hot items each day during the September Daily Deals event. The event stats on September 1st and runs through September 21st.

Worthwhile Beauty Insider Promo Code (August 30th)

2019 Labor Day Sale (August 29th)

The Labor Day Sale dropped 643 products into the sale section.

Rewards Bazaar Large Perks (August 29th)

Rewards Bazaar Large Perks (August 27th)

Rewards Bazaar Large Perks (August 22nd)

Rewards Bazaar Small Perks (August 22nd)

Rewards Bazaar Large Perks (August 20th)

Rewards Bazaar Small Perks (August 20th)

VIB Exclusive Promotions (August 20th)

Beauty Insider Event Summer Bonus

The August discounts have returned. Rouge members get 20% off and VIB members get 15% off. It runs from August 19th through August 27th.

VIB Rouge Exclusive Promotions (August 19th)

Rewards Bazaar Large Perks (August 15th)

Rewards Bazaar Large Perks (August 13th)

VIB Exclusive Promotions (August 12th)

Rewards Bazaar Large Perks (August 8th)

Because It’s Been a While Special Promo Codes (August 7th)

Worthwhile Beauty Insider Promo Code (August 6th)

Rewards Bazaar Large Perks (August 6th)

VIB Exclusive Promotions (August 4th)

Rewards Bazaar Small Perks (August 2nd)

Sample Bags (August 1st)

Rewards Bazaar Large Perks (August 1st)

Rewards Bazaar Large Perks (July 30th)

Worthwhile Beauty Insider Promo Code (July 29th)

Spend More, Get More (July 28th)

Rewards Bazaar Small Perks (July 27th)

Rewards Bazaar Large Perks (July 25th)

Rewards Bazaar Small Perks (July 23rd)

Rewards Bazaar Large Perks (July 23rd)

VIB Exclusive Promotions (July 20th)

Rewards Bazaar Large Perks (July 18th)

Rewards Bazaar Small Perks (July 16th)

Rewards Bazaar Large Perks (July 16th)

Sample Bags (July 15th)

VIB Exclusive Promotions (July 13th)

Rewards Bazaar Large Perks (July 11th)

Rewards Bazaar Large Perks (July 9th)

Daily Wow (July 6th)

Rewards Bazaar Small Perks (July 5th)

Rewards Bazaar Large Perks (July 4th)

Because It’s Been a While Special Promo Codes

Sephora sends unique promo codes for special promotions to select members. I got my first one on July 3rd.

VIB Exclusive Promotions (July 2nd)

Rewards Bazaar Large Perks (July 2nd)

VIB Exclusive Promotions (June 29th)

Sample Bags (June 28th)

Rewards Bazaar Large Perks (June 27th)

Rewards Bazaar Small Perks (June 25th)

Rewards Bazaar Large Perks (June 25th)

Rewards Bazaar Small Perks (June 20th)

Rewards Bazaar Large Perks (June 20th)

Rewards Bazaar Large Perks (June 18th)

Rewards Bazaar Small Perks (June 18th)

VIB Exclusive Promotions (June 16th)

Rewards Bazaar Large Perks (June 13th)

Weekly Wow! (June 13th)

Rewards Bazaar Large Perks (June 11th)

Rewards Bazaar Small Perks (June 7th)

Rewards Bazaar Large Perks (June 6th)

Rewards Bazaar Large Perks (June 4th)

Rewards Bazaar Small Perks (June 4th)

Worthwhile Beauty Insider Promo Code (June 2nd)

Rewards Bazaar Large Perks (May 30th)

Rewards Bazaar Small Perks (May 30th)

VIB Exclusive Promotions (May 28th)

Rewards Bazaar Large Perks (May 28th)

Hot Beauty Deals (May 23rd) *Memorial Day Sale and Play Boxes

Rewards Bazaar Large Perks (May 23rd)

Worthwhile Beauty Insider Promo Code (May 22nd)

Rewards Bazaar Large Perks (May 21st)

VIB Exclusive Promotions (May 19th)

Spend More, Get More (May 17th)

Rewards Bazaar Small Perks (May 16th)

Rewards Bazaar Large Perks (May 16th)

Rewards Bazaar Large Perks (May 14th)

Worthwhile Beauty Insider Promo Code (May 13th)

Worthwhile Beauty Insider Promo Code (May 10th)

Rewards Bazaar Large Perks (May 9th)

Point Multipliers (May 8th)

VIB Exclusive Promotions (May 6th)

Rewards Bazaar Large Perks (May 7th)

Rewards Bazaar Small Perks (May 2nd)

10% Off Sephora Spring Bonus Sale Beauty Insider (May 2nd)

15% Off Sephora Spring Bonus Sale VIB (May 2nd)

Rewards Bazaar Large Perks (May 2nd)

Rewards Bazaar Large Perks (April 30th)

20% Off Sephora Spring Bonus Sale VIB Rouge (April 26th)

Sephora Spring Bonus Sale

The first Sephora discount event of 2019 is coming. Rouge members get 20% off (must have a Rouge account to see this link) in person or online from April 26th through May 6th. VIB members get the usual 15% off in person or online from May 2nd through May 6th. Beauty Insider Members get the usual 10% off in person or online from May 2nd through May 6th. See more details on the Sephora 2019 Spring Bonus Sale, AKA the Sephora 2019 Spring VIB Sale, including exclusions, discount codes, the Rouge Event, and a breakdown on everything. 

Rewards Bazaar Large Perks (April 25th)

Sephora Favorites Give Me Some Lip Shine Set

This kit originally popped up at the end of last year, but I waited a few months to purchase and review it. It is a nice set, and I recommend it.

Rewards Bazaar Large Perks (April 23rd)

Worthwhile Beauty Insider Promo Code (April 22nd)

Sephora Favorites Sun Safety Kit 2019

The Sun Safety Kit for 2019 popped up on April 21st. It has 12 samples for $39 with a $114 value. It gives $25 to the Memorial Sloan Kettering Cancer Center.

Rewards Bazaar Large Perks (April 18th)

Sample Bags (April 16th)

Rewards Bazaar Large Perks (April 16th)

Rewards Bazaar Small Perks (April 15th)

Rewards Bazaar Large Perks (April 11th)

Worthwhile Beauty Insider Promo Code (April 9th)

Rewards Bazaar Large Perks (April 9th)

Rewards Bazaar Small Perks (April 6th)

VIB Exclusive Promotions (April 4th)

Rewards Bazaar Large Perks (April 4th)

Weekly Wow! (April 4th)

Rewards Bazaar Small Perks (April 2nd)

Rewards Bazaar Large Perks (April 2nd)

Daily Wow (March 28th) *One week run

Rewards Bazaar Small Perks (March 28th)

Rewards Bazaar Large Perks (March 28th)

Sample Bags (March 26th)

Rewards Bazaar Large Perks (March 26th)

Worthwhile Beauty Insider Promo Code (March 26th)

Worthwhile Beauty Insider Promo Code (March 24th)

Worthwhile Beauty Insider Promo Code (March 23rd)

Spend More, Get More (March 22nd)

Rewards Bazaar Large Perks (March 21st)

Rewards Bazaar Small Perks (March 19th)

Rewards Bazaar Large Perks (March 19th)

VIB Exclusive Promotions (March 17th)

Weekly Wow! (March 14th) *No update from last week and no new offers either. Sephora just stopped it without a peep, but it did return in April.

Rewards Bazaar Large Perks (March 14th)

Rewards Bazaar Small Perks (March 12th)

Rewards Bazaar Large Perks (March 12th)

Rewards Bazaar Small Perks (March 8th)

Weekly Wow! (March 7th) *Read notes on the mysterious absence of this scheduled event

Rewards Bazaar Large Perks (March 7th)

Rewards Bazaar Large Perks (March 5th)

Daily Wow!

The first Daily Wow of 2019 starts on February 28th. It runs through March 6th. During this week, the Weekly Wow! went on hiatus. Deals change daily instead of weekly.

Rewards Bazaar Large Perks (February 28th)

Rewards Bazaar Large Perks (February 26th)

Worthwhile Beauty Insider Promo Code (February 24th)

Hot Beauty Deals (February 22nd)

Rewards Bazaar Large Perks (February 21st)

Weekly Wow! (February 21st)

Worthwhile Beauty Insider Promo Code (February 21st)

Worthwhile Beauty Insider Promo Code (February 20th)

Rewards Bazaar Small Perks (February 19th)

Rewards Bazaar Large Perks (February 19th)

Worthwhile Beauty Insider Promo Code (February 16th)

Worthwhile Beauty Insider Promo Code (February 14th)

Rewards Bazaar Large Perks (February 14th)

Weekly Wow! (February 14th)

Rewards Bazaar Small Perks (February 13th)

Fenty Beauty Free Mini Makeover

From February 12th through March 20th, Sephora is offering free 20-minute makeovers for the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation. This event is open to anyone.

Rewards Bazaar Large Perks (February 12th)

VIB Exclusive Promotions (February 9th)

Point Multipliers (February 8th)

Rewards Bazaar Small Perks (February 8th)

Rewards Bazaar Large Perks (February 7th)

Weekly Wow! (February 7th)

Worthwhile Beauty Insider Promo Code (February 7th)

Worthwhile Beauty Insider Promo Code (February 6th)

Rewards Bazaar Small Perks (February 5th)

Rewards Bazaar Large Perks (February 5th)

Sample Bags (February 1st)

Weekly Wow! (January 31st)

Rewards Bazaar Large Perks (January 31st)

Rewards Bazaar Large Perks (January 29th)

Spend More, Get More

We are getting our first spend more, get more promo codes on January 28th.

Rewards Bazaar Large Perks (January 24th)

Weekly Wow! (January 24th)

Sample Bags (Sephora Play Box -January 23rd)

Hot Beauty Deals

This is the article where I list every beauty deal worth mentioning that is separate from an event. The first deal from Sephora released on January 23rd. I list other retailers there, but I will only update this timeline when there is a Sephora deal.

Rewards Bazaar Small Perks (January 22nd)

Rewards Bazaar Large Perks (January 22nd)

Worthwhile Beauty Insider Promo Code (January 18th)

Rewards Bazaar Large Perks (January 17th)

Weekly Wow! (January 17th)

Rewards Bazaar Large Perks (January 15th)

Sample Bags

The first sample bag of the year released on January 10th. It is similar to the skincare bag released on January 11th last year.

Point Multipliers

The first point multiplier dropped on January 10th. This was the 2x points on all skincare multiplier that repeats every January.

Rewards Bazaar Large Perks (January 10th)

Weekly Wow! (January 10th)

Rewards Bazaar Small Perks (January 8th)

Rewards Bazaar Large Perks (January 8th)

Rewards Bazaar Large Perks (January 3rd)

Rewards Bazaar Small Perks

These perks drop at the same time as the bigger ones. They drop with much more frequency and are easier to get. The first ones of the year dropped on January 3rd.

Weekly Wow!

The first Weekly Wow! promotion popped up on January 3rd. A new set of sale items release with up to 50% off every Thursday. After the week is over, many of these items return to full-price making these items different from other items that hit the sale section. This took seven weeks off in 2018, but we got a discount off all products during four of those weeks, a discount off all sale items during one, and the Daily Wow! during two.

Rewards Bazaar Large Perks

This is an ongoing promotion with new reward perks dropping every Tuesday and Thursday at 9am PST. The first email going over upcoming perks went out on January 2nd, but the first perks already dropped on January 1st. Sephora sends two emails most months, but there are times when it only sends one. Whenever Sephora sends two emails, they usually come around the 5th and the 20th. Perks drop every Tuesday and Thursday without fail, so I am not going to keep listing it on the timeline.

VIB Welcome Gift

This gift got announced on January 1st, but members who qualify can start selecting the one of their choice on January 16th.

VIB Exclusive Promotions

Anything that is exclusive to this tier appears here. Rouge members can usually redeem anything here (as they qualify for VIB before hitting Rouge), but I note the rare exceptions where Rouge members got excluded. Hand-picked gifts are no longer advertised in VIB perks, but I expect VIB promo codes to continue. The extra birthday gift options and welcome gifts for 2019 got announced on January 1st.

VIB Rouge Exclusive Promotions

The first Rouge exclusive promotion (the welcome gift) got announced on January 1st, but members who qualify can start selecting the one of their choice on January 16th. There are not a lot of exclusives for this level, but Rouge members get the VIB exclusive promotions as well.

VIB Rouge Welcome Gift

This gift got announced on January 1st, but members who qualify can start selecting the one of their choice on January 16th.

Beauty Insider Exclusive Promotions

I only cover the best Beauty Insider promotions in this article. The first official offer was the birthday offer, which came out on January 1st.

Birthday Gifts

The gifts got announced on the 1st and are available right away. See my review on Drunk Elephant, Kat Von D, Milk Makeup, and Jo Malone.

Sale on Sale

The event runs from 12/18/18 through 01/01/19. Rouge members get first access and Beauty Insider members can shop online before in-store access opens. Yes, Sephora has an in-store sale section. This event gives 20% off everything in the sale section. *It starts in 2018 but carries over into 2019, so you will see it listed below as well.

Promotions We Missed in 2019

There was no Rouge event (not even an open door one) to kick off the Sephora Spring Bonus Sale. Members can share their 20% discount with a friend in-store on day one (as always), but there is not even an in-store GWP for the first time. That is a win for Sephora (extra sales) and a win for the friend (a bigger discount) but it is a loss from previous years for the Rouge members.

Weekly Wow Inconsistency

The Weekly Wow silently exited in February 2019. The Daily Wow took its place the first week of March. After three weeks of Radio Silence, the Weekly Wow came back. It disappeared again leaving us guessing on its future.

Holiday Bonus Dip For VIB Tier

The Holiday Bonus dipped from 20% in 2018 to 15% in 2019 for the VIB tier.

Holiday Samples

This was 25 days of samples prior to 2018 and 16 in 2018. It looks like Sephora planned to have it return to 25 days in 2019. The promotion never happened at all though.

2018 Sephora Event Calendar

Because I did not create an event calendar for 2018, I have listed all 2018 promotions below. Reviewing this timeline will help us predict when these events may pop up in 2019. It will also make it clear when we see a new event or a missing event when we compare the lists.

Sale on Sale

The event runs from 12/18/18 through 01/01/19. Rouge members get first access and Beauty Insider members can shop online before in-store access opens. Yes, Sephora has an in-store sale section. This event gives 20% off everything in the sale section.

The Rouge Treatment for Two

The second open-door (or third overall) Rouge exclusive event for 2018 started yesterday and runs through today.

16 Days of Deals

The Holiday advent promo we all look forward to had some changes this year. It went from 25 days in 2017 to 16 days in 2018. While the number has not always been 25 in past years, it has never been as low as 16. It no longer starts on the 1st or ends on the 25th, so I am not even sure we can call this a Christmas countdown anymore. Even in its shorter format, it is still a lot of fun. I love when I actually guess the clues right. This is one I would like to see return to 25 days next year.

$15, $20, and $25 Off

Sephora used to give gift cards to reward members based on level. While the amount given has not changed, we saw two major changes to this promotion in 2017 and 2018. In 2017, it transitioned from a gift card to a promo code. It kept the same promo code format for 2018, but the minimum purchase increased from $50 to $75. That means the promotion is not as strong as it once was, but it is still here).

Thanksgiving, Black Friday, and Cyber Monday Deals

I decided to combine all offers we usually see this weekend into one article. As I mention below on the promotions we missed (scroll down to the bottom for that), we did not get mystery bags like we usually do. There was no real customer appreciation bag either. It was a pretty uneventful weekend at Sephora, and I hope we see more next year.

Daily Wow!

The Daily Wow! launched on November 20th. It had a one-week run, during which the Weekly Wow! took a break.

Holiday Bonus

While the name of this event and some minor details change every year, the discounts are consistent. Rouge members got 20% off from October 26th through 29th and November 2nd through 5th. VIB members got 20% off from November 9th through 12th. Beauty Insider members got 15% off from November 16th through 19th. Both Rouge and VIB members got a surprise extension from November 16th through 19th as well. This is commonly called the Sephora VIB Sale, because it was only for the VIB level before 2013. In 2013, the Rouge tier launched. Beauty Insider members gained access to this event in 2017, so it is now open to all tiers. It is also called the Sephora Fall Sale or the Rouge Sale.

10-Days of Samples

The advent promos are always a lot of fun, because they get me (and probably a lot of others) to peek at what releases when the day crosses over. You can always wait for your email the next morning, but there are times when the advent promos do not make it into the emails! I think this is a clever way to get us on the site more often. When the right promo pops up, Sephora is bound to make sell more than it does with the standard promos. It started on September 26th. This has had as few as 8 days in the past, so 10 days is an improvement.

Holiday Preview

Sephora used to host a minimum of 3 closed-door events for Rouge customers. That number is now 1-2. The only closed-door event we got this year was on September 15th. It gave us a chance to see the holiday launches early plus a few other benefits that vary greatly by store.

Labor Day Sale

The sale section get replenished about before each season starts, but the replenishment just before Labor Day was the first major expansion in 2018.

Beauty Insider Appreciation Event

To re-launch the new and improved Beauty Insider program in style, Sephora hosted a new event. There is no word on if this event will repeat. Rouge members got 20% off from August 24th through September 3rd. VIB members got 15% off from August 30th through September 3rd. Beauty Insider members got 10% off from August 30th through September 3rd. Many call this the Sephora Beauty Insider Appreciation Sale.

Revamp to the Beauty Insider Program

Sephora redesigned the beauty insider program to differentiate more between the tiers. See the article for more details, but the biggest change was a 0.25 point bump per dollar for VIB members and a 0.5 point bump for Rouge members. The revamped program launched on August 9th.

Rouge Discount Promo Code

I did not write articles for this promotion, but Rouge members got a promo code for $20 off a $100 purchase in 2017. My order was placed on 07/26/17, so the offer arrived sometime before that. We got $10 off a $50 discount code in 2018. My order was placed on 07/31/18, so the offer arrived sometime before that.

Rouge Flash Your Card Event

I do not have an article for this one, because I only discovered it when I was scrolling through Sephora’s Facebook page for pictures to break up all the text in this article. This Sugarfina event took place on May 11th and 12th. Rouge members got to bring a friend for mini makeovers and gift with a $35 purchase. It’s hard to say if I missed this in my emails or if I never got an email on it. Makes me wonder what else I am missing. No one can catch them all, I guess. We’re not Pokemon.

VIB Rouge Spring Bonus Event

This was an open-door event. Since the closed-door events are less frequent now, I want to mention these.

VIB Rouge Exclusive Promotions

The first Rouge exclusive promotion got announced on April 6th. There are not a lot of exclusives, but Rouge members get the VIB exclusive promotions as well.

Spring Bonus Beauty Insider Discounts

Rouge members got 15% off from April 13th through 16th and again from April 20th through 23rd. VIB members got 15% off from April 20th through 23rd. Beauty Insider members got 10% off from April 20th through 23rd. This is usually called Chic Week. It is also referred to as the Spring Sale or the Spring Beauty Insider Sale.

Five Free Samples Instead of Three

This one is bittersweet, because the samples have reduced to 2. Scroll down to the promotions we missed section for more details on that. On March 11th, we saw this event for the final time. Unless Sephora returns to giving us 3 samples at some point, this will probably be five in place of two, four in place of two, or canceled altogether going forward.

Spend More, Get More

We got our first spend more, get more promo codes on March 9th. The last one came on December 24th. This is a promotion I’d like to see Sephora keep all year round.

Free Face Mask Friday

While the exact events will vary from year-to-year, Sephora does host some open-door events for customers. This one allowed anyone to get a free face mask for testing Sephora’s new moisture meters. Spoiler alert. I am not a fan of Sephora’s meter. Free face masks are a different story. The event took place on January 26th. It repeated on July 27th with more days to redeem and no stipulations on how to get it.

VIB Exclusive Promotions

Anything that is exclusive to this tier appears here. Rouge members can usually redeem anything here (as they qualify for VIB before hitting Rouge), but I note the rare exceptions where Rouge members got excluded. That should never happen given Sephora promises Rouge all VIB benefits, but alas, it does. The first VIB exclusive promotion of 2018 appeared on January 18th. Through November 19th, we’ve seen 18 VIB exclusive promo codes for products (not including discount promo codes). Sephora promises hand-picked gifts (my opinion on a gift varies from Sephora’s), so anything in excess of 12 meets its requirement.

Sephora Favorites Sets

As a huge lover of Sephora Favorites sets, I believe they are promotions worth mentioning. That said, I was extremely disappointed with multiple sets in 2018. In past years, I’ve seen some misses here and there, but there were so many overpriced sets this year. It was the worst year yet, but there were a few diamonds in the rough. I reviewed the ones I purchased: Selfie Kit, Give Me Some New Lip, Glow For It, Sun Safety, Give Me Some Lip, Superstars Kit (only after it got discounted to 50% off), and Give Me More Lip. The Holy Sheet set was definitely worth it, but I fumed that it released after the Rouge discount passed and missed it.

Sale Items

On January 13th, I saw a sale item I wanted to post. Turns out, I do not think there are too many sale items worth stopping everything and posting, so the 2018 article is rather skimpy. In 2019, I am going to combine all retailers in one article to make posting in it and visiting it worthwhile.

Beauty Insider Standout Promotions

I rarely see a single deluxe sample as a good enough bonus to place an order. Although, I will place an order with a single sample if I really need the item right away. Otherwise, I wait for something better. Whenever I saw one worthwhile or saw a promotion a Beauty Insider might want to see, I updated this article. The first code I really liked popped up on January 11th. It was a sample bag, but there were some singletons or duos throughout the year.

Sample Bags

The first sample bag of the year released on January 11th. I keep expecting another one, because we have not seen a new bag release since November 24th. Scroll down to promotions we missed to see which ones did not make the cut in 2018.

Point Multipliers

The first point multiplier dropped on January 11th. This was the 2x points on all skincare multiplier that repeats every January. Fragrance got a 3x multiplier in February, May, and December. Those are usual offers as well for Valentine’s Day, Mother’s Day, and Christmas. Some small multipliers coincided with the Mystery 10 Event in September and October. Scroll down to promotions we missed to see my theory on why the only general multiplier disappeared.

Smaller Point Perks 50, 100, 250, and 500

These perks drop at the same time as the bigger ones. They drop with much more frequency, so I’ve decided to only highlight the ones I think are worth mentioning. Hopefully, I do a better job in 2019, because I was not interested in many in 2018 (probably because I already own so many).

Rewards Bazaar

This is an ongoing promotion with new reward perks dropping every Tuesday and Thursday at 9am PST. The first email going over upcoming perks went out on January 5th. Sephora sends two emails most months, but there are times when updates do not arrive. There is no set schedule for when the emails arrive, but the first usually comes somewhere around the 5th and the second usually arrives before the 20th.

Weekly Wow!

The first Weekly Wow! promotion popped up on January 4th. A new set of sale items release with up to 50% off every Thursday. After the week is over, many of these items return to full-price making these items different from other items that hit the sale section. This took seven weeks off in 2018, but we got a discount off all products during four of those weeks, a discount off all sale items during one, and the Daily Wow! during two.

VIB Rouge Renewal Gift

The main gift (which is the one I ended up redeeming) got announced just before the year started. A pouch got added as an option later. Members also got the option to receive 250-points in place of a gift toward the end of the year. I expect the 250-point option to repeat and have availability at the beginning of the year going forward.

Birthday Gifts

When the birthday gifts got announced, members had three options (one was online only). An option to receive 250-points in place of a gift popped up later in the year. I expect that offer to repeat each year and think it will be available from the beginning going forward. I reviewed the Bite Beauty, Glamglow, and Bumble and bumble (well kind of) gifts.

Promotions We Missed in 2018

This section is to go over any major promotion we saw in previous years but was noticeably absent in 2018. It could mean that the promotion permanently ended. There is also a chance it just took a break in 2018 and could return in 2019. By the time 2019 is over, anything on this list that does not repeat in 2019 is likely a dead promotion moving forward. When a promotion takes a two-year absence, it is less likely to get revamped.

We missed some big sample bags this year that we’ve seen in past years. Sephora cut out the Customer Appreciation (formerly VIB Appreciation) Bag typically seen in August (was September in 2016). Mystery Sample Bags, which usually release on Cyber Weekend but have released at other times in November, never showed up this year. While we did see the Go Big Bag, which is clearly this year’s version of the Bag of Cheer, the Go Bigger Bag cannot claim the place of the Merry Minis Customer Appreciation Bag. Though the Go Bigger Bag hosts two extra deluxe samples, it also has a buy-in for nearly 4x as high. That makes it a poor substitute to the 8-piece deluxe sample bags that always have a $25 (or $35 max) buy-in. It also prices some customers out of the bag as a $25 purchase is a lot easier to come by than a $90 purchase. Overall, I feel we saw a lot less sample bags of value in 2018. Increased minimum purchases for inferior bags resulted in less desire for me to grab some of them.

The August (was September in 2016) Point Multiplier Event where Beauty Insider members get 2x points, VIB members get 3x points, and VIB Rouge members get 4x points on everything was noticeably absent from 2018. I wondered if Sephora would move it to a later date. With a little over two weeks to go this year, I am guessing it got canceled. We did get a Beauty Insider Appreciation Event in August for 10% off for Beauty Insider members, 15% off for VIB members, and 20% off for Rouge members that never existed before. While I would choose a discount over a point multiplier almost every time, I wonder if either event will repeat in 2019. Sephora could have canceled the point multiplier in favor of this event every year going forward or the discount could have been temporary to launch the details of the revamped Rewards Program. Until August of 2019, it is hard to say what Sephora will do. If Sephora keeps the extra discount and has the Point Multiplier on everything return, that would be the best case scenario.

Prior to October 2018, we could order 3 free samples with an online order. There were times when this was raised to 5 (always for short periods and never more than a few times a year), but 3 was the norm. Like others, I have received orders where I only got 1, 2, or even zero samples. I also had times where samples I ordered got substituted with others. When substitutions did happen, I think packers went out of their way to grab something that was the opposite of what I ordered. They have to get their kicks somewhere, I guess. It dipped from 3 to 2 quietly. One day, I placed an order and got 3. At the end of October, I was about to place an order and noticed it was only two. Since then, I have checked to see if it would get raised back to 3 to no avail. Though I never place value on foils, I love the opportunity to try new things and agree with those who feel the sample loss does slightly diminish the shopping experience. This will also give me fewer items for my Foil Challenges, but I am sure I will still collect enough to keep it going.

We only got one closed-door Rouge event this year. That is the smallest amount I’ve seen, because we’ve received at least two every other year. Losing one is worth noting. There were three open-door events where I’ve seen years with less, so that might be the justification for the cut.

Some events saw reductions or minimizing, but I’ve mentioned it next to the event when that happened. As long as it still took place in some form, I will not list it here as a loss (other than the reduction in samples).

Sephora has a lot of promotions each year. What are your thoughts on this 2019 Calendar of Sephora Promotions? Let me know below. Sephora does not inform any Beauty Insider of all promotions. It does list a great deal of them on its Beauty Offers page, but I list some it does not on my Sephora Deals Page. Between the ones it lists and the ones I list, you can catch most of them. Subscribe to emails to get targeted offers. If you’re spending over $25 online, there is always a promo code that you can apply. Most major events run on a set schedule, which is why I track them. See all Sephora articles. Read Tips For Getting the Best Deal When Shopping Sephora. View my main page for the guide map to the site and deeper deal exploration.

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