If you have to buy it, get the best deal!
I track all Sephora offers, and this article covers the 2019 Sephora Calendar of Promotions, Sales, GWP, Deals, Promo Codes, and Events. Consider it a starting point for budget planning or an idea of what to expect and when. To keep this as concise as possible, this timeline serves more as a guide map. Whenever I write a separate article to delve into more detail on the event or promotion, I will link it below. If a separate article does not exist, I will list the pertinent information in this one. It will not include many minor promotions, except links to any I spotlight, like regular Beauty Insider promo codes, Rewards Bazaar Perks, sale items, etc. Anything I find worth mentioning is below. The main things people want to see on the calendar are the 2019 Sephora Sale dates, so they can see when they can get 20% off, 15% off, or 10% off. This timeline shows that you can get discounts and deals even when there aren’t any traditional sales.
Many of these promotions repeat all-year long. Events with descriptors get arranged on the calendar in reverse chronological order based on their first appearance. Subsequent offers only have a small title and date to keep the timeline accurate without adding too much text to the article. See Tips For Getting The Best Deal At Sephora for a deeper dive into Beauty Insider Rewards Program and how to maximize your deals.
This is the article where I list every beauty deal worth mentioning that is separate from an event. The first beauty deal of 2019 came out on January 12th, but it was for Ulta. As soon as the first one for Sephora comes out, I will move this on the timeline.
The first sample bag of the year released on January 10th. It is similar to the skincare bag released on January 11th last year.
The first point multiplier dropped on January 10th. This was the 2x points on all skincare multiplier that repeats every January.
These perks drop at the same time as the bigger ones. They drop with much more frequency and are easier to get. The first ones of the year dropped on January 3rd.
The first Weekly Wow! promotion popped up on January 3rd. A new set of sale items release with up to 50% off every Thursday. After the week is over, many of these items return to full-price making these items different from other items that hit the sale section. This took seven weeks off in 2018, but we got a discount off all products during four of those weeks, a discount off all sale items during one, and the Daily Wow! during two.
This is an ongoing promotion with new reward perks dropping every Tuesday and Thursday at 9am PST. The first email going over upcoming perks went out on January 2nd, but the first perks already dropped on January 1st. Sephora sends two emails most months, but there are times when it only sends one. Whenever Sephora sends two emails, they usually come around the 5th and the 20th. Perks drop every Tuesday and Thursday without fail, so I am not going to keep listing it on the timeline.
This gift got announced on January 1st, but members who qualify can start selecting the one of their choice on January 16th.
Anything that is exclusive to this tier appears here. Rouge members can usually redeem anything here (as they qualify for VIB before hitting Rouge), but I note the rare exceptions where Rouge members got excluded. Hand-picked gifts are no longer advertised in VIB perks, but I expect VIB promo codes to continue. The extra birthday gift options and welcome gifts for 2019 got announced on January 1st.
The first Rouge exclusive promotion (the welcome gift) got announced on January 1st, but members who qualify can start selecting the one of their choice on January 16th. There are not a lot of exclusives for this level, but Rouge members get the VIB exclusive promotions as well.
This gift got announced on January 1st, but members who qualify can start selecting the one of their choice on January 16th.
I only cover the best Beauty Insider promotions in this article. The first official offer was the birthday offer, which came out on January 1st.
The gifts got announced on the 1st and are available right away.
The event runs from 12/18/18 through 01/01/19. Rouge members get first access and Beauty Insider members can shop online before in-store access opens. Yes, Sephora has an in-store sale section. This event gives 20% off everything in the sale section. *It starts in 2018 but carries over into 2019, so you will see it listed below as well.
If we saw a promotion in 2018 that does not repeat in 2019, I will list it here. It is possible to see an empty list by the end of the year if all promotions repeat.
Because I did not create an event calendar for 2018, I have listed all 2018 promotions below. Reviewing this timeline will help us predict when these events may pop up in 2019. It will also make it clear when we see a new event or a missing event when we compare the lists.
The event runs from 12/18/18 through 01/01/19. Rouge members get first access and Beauty Insider members can shop online before in-store access opens. Yes, Sephora has an in-store sale section. This event gives 20% off everything in the sale section.
The second open-door (or third overall) Rouge exclusive event for 2018 started yesterday and runs through today.
The Holiday advent promo we all look forward to had some changes this year. It went from 25 days in 2017 to 16 days in 2018. While the number has not always been 25 in past years, it has never been as low as 16. It no longer starts on the 1st or ends on the 25th, so I am not even sure we can call this a Christmas countdown anymore. Even in its shorter format, it is still a lot of fun. I love when I actually guess the clues right. This is one I would like to see return to 25 days next year.
Sephora used to give gift cards to reward members based on level. While the amount given has not changed, we saw two major changes to this promotion in 2017 and 2018. In 2017, it transitioned from a gift card to a promo code. It kept the same promo code format for 2018, but the minimum purchase increased from $50 to $75. That means the promotion is not as strong as it once was, but it is still here).
I decided to combine all offers we usually see this weekend into one article. As I mention below on the promotions we missed (scroll down to the bottom for that), we did not get mystery bags like we usually do. There was no real customer appreciation bag either. It was a pretty uneventful weekend at Sephora, and I hope we see more next year.
The Daily Wow! launched on November 20th. It had a one-week run, during which the Weekly Wow! took a break.
While the name of this event and some minor details change every year, the discounts are consistent. Rouge members got 20% off from October 26th through 29th and November 2nd through 5th. VIB members got 20% off from November 9th through 12th. Beauty Insider members got 15% off from November 16th through 19th. Both Rouge and VIB members got a surprise extension from November 16th through 19th as well. This is commonly called the Sephora VIB Sale, because it was only for the VIB level before 2013. In 2013, the Rouge tier launched. Beauty Insider members gained access to this event in 2017, so it is now open to all tiers. It is also called the Sephora Fall Sale or the Rouge Sale.
The advent promos are always a lot of fun, because they get me (and probably a lot of others) to peek at what releases when the day crosses over. You can always wait for your email the next morning, but there are times when the advent promos do not make it into the emails! I think this is a clever way to get us on the site more often. When the right promo pops up, Sephora is bound to make sell more than it does with the standard promos. It started on September 26th. This has had as few as 8 days in the past, so 10 days is an improvement.
Sephora used to host a minimum of 3 closed-door events for Rouge customers. That number is now 1-2. The only closed-door event we got this year was on September 15th. It gave us a chance to see the holiday launches early plus a few other benefits that vary greatly by store.
The sale section get replenished about before each season starts, but the replenishment just before Labor Day was the first major expansion in 2018.
To re-launch the new and improved Beauty Insider program in style, Sephora hosted a new event. There is no word on if this event will repeat. Rouge members got 20% off from August 24th through September 3rd. VIB members got 15% off from August 30th through September 3rd. Beauty Insider members got 10% off from August 30th through September 3rd. Many call this the Sephora Beauty Insider Appreciation Sale.
Sephora redesigned the beauty insider program to differentiate more between the tiers. See the article for more details, but the biggest change was a 0.25 point bump per dollar for VIB members and a 0.5 point bump for Rouge members. The revamped program launched on August 9th.
I do not have an article for this one, because I only discovered it when I was scrolling through Sephora’s Facebook page for pictures to break up all the text in this article. This Sugarfina event took place on May 11th and 12th. Rouge members got to bring a friend for mini makeovers and gift with a $35 purchase. It’s hard to say if I missed this in my emails or if I never got an email on it. Makes me wonder what else I am missing. No one can catch them all, I guess. We’re not Pokemon.
This was an open-door event. Since the closed-door events are less frequent now, I want to mention these.
The first Rouge exclusive promotion got announced on April 6th. There are not a lot of exclusives, but Rouge members get the VIB exclusive promotions as well.
Rouge members got 15% off from April 13th through 16th and again from April 20th through 23rd. VIB members got 15% off from April 20th through 23rd. Beauty Insider members got 10% off from April 20th through 23rd. This is usually called Chic Week. It is also referred to as the Spring Sale or the Spring Beauty Insider Sale.
This one is bittersweet, because the samples have reduced to 2. Scroll down to the promotions we missed section for more details on that. On March 11th, we saw this event for the final time. Unless Sephora returns to giving us 3 samples at some point, this will probably be five in place of two, four in place of two, or canceled altogether going forward.
We got our first spend more, get more promo codes on March 9th. The last one came on December 24th. This is a promotion I’d like to see Sephora keep all year round.
While the exact events will vary from year-to-year, Sephora does host some open-door events for customers. This one allowed anyone to get a free face mask for testing Sephora’s new moisture meters. Spoiler alert. I am not a fan of Sephora’s meter. Free face masks are a different story. The event took place on January 26th. It repeated on July 27th with more days to redeem and no stipulations on how to get it.
Anything that is exclusive to this tier appears here. Rouge members can usually redeem anything here (as they qualify for VIB before hitting Rouge), but I note the rare exceptions where Rouge members got excluded. That should never happen given Sephora promises Rouge all VIB benefits, but alas, it does. The first VIB exclusive promotion of 2018 appeared on January 18th. Through November 19th, we’ve seen 18 VIB exclusive promo codes for products (not including discount promo codes). Sephora promises hand-picked gifts (my opinion on a gift varies from Sephora’s), so anything in excess of 12 meets its requirement.
As a huge lover of Sephora Favorites sets, I believe they are promotions worth mentioning. That said, I was extremely disappointed with multiple sets in 2018. In past years, I’ve seen some misses here and there, but there were so many overpriced sets this year. It was the worst year yet, but there were a few diamonds in the rough. I reviewed the ones I purchased: Selfie Kit, Give Me Some New Lip, Glow For It, Sun Safety, Give Me Some Lip, Superstars Kit (only after it got discounted to 50% off), and Give Me More Lip. The Holy Sheet set was definitely worth it, but I fumed that it released after the Rouge discount passed and missed it.
On January 13th, I saw a sale item I wanted to post. Turns out, I do not think there are too many sale items worth stopping everything and posting, so the 2018 article is rather skimpy. In 2019, I am going to combine all retailers in one article to make posting in it and visiting it worthwhile.
I rarely see a single deluxe sample as a good enough bonus to place an order. Although, I will place an order with a single sample if I really need the item right away. Otherwise, I wait for something better. Whenever I saw one worthwhile or saw a promotion a Beauty Insider might want to see, I updated this article. The first code I really liked popped up on January 11th. It was a sample bag, but there were some singletons or duos throughout the year.
The first sample bag of the year released on January 11th. I keep expecting another one, because we have not seen a new bag release since November 24th. Scroll down to promotions we missed to see which ones did not make the cut in 2018.
The first point multiplier dropped on January 11th. This was the 2x points on all skincare multiplier that repeats every January. Fragrance got a 3x multiplier in February, May, and December. Those are usual offers as well for Valentine’s Day, Mother’s Day, and Christmas. Some small multipliers coincided with the Mystery 10 Event in September and October. Scroll down to promotions we missed to see my theory on why the only general multiplier disappeared.
These perks drop at the same time as the bigger ones. They drop with much more frequency, so I’ve decided to only highlight the ones I think are worth mentioning. Hopefully, I do a better job in 2019, because I was not interested in many in 2018 (probably because I already own so many).
This is an ongoing promotion with new reward perks dropping every Tuesday and Thursday at 9am PST. The first email going over upcoming perks went out on January 5th. Sephora sends two emails most months, but there are times when updates do not arrive. There is no set schedule for when the emails arrive, but the first usually comes somewhere around the 5th and the second usually arrives before the 20th.
The first Weekly Wow! promotion popped up on January 4th. A new set of sale items release with up to 50% off every Thursday. After the week is over, many of these items return to full-price making these items different from other items that hit the sale section. This took seven weeks off in 2018, but we got a discount off all products during four of those weeks, a discount off all sale items during one, and the Daily Wow! during two.
The main gift (which is the one I ended up redeeming) got announced just before the year started. A pouch got added as an option later. Members also got the option to receive 250-points in place of a gift toward the end of the year. I expect the 250-point option to repeat and have availability at the beginning of the year going forward.
When the birthday gifts got announced, members had three options (one was online only). An option to receive 250-points in place of a gift popped up later in the year. I expect that offer to repeat each year and think it will be available from the beginning going forward. I reviewed the Bite Beauty, Glamglow, and Bumble and bumble (well kind of) gifts.
This section is to go over any major promotion we saw in previous years but was noticeably absent in 2018. It could mean that the promotion permanently ended. There is also a chance it just took a break in 2018 and could return in 2019. By the time 2019 is over, anything on this list that does not repeat in 2019 is likely a dead promotion moving forward. When a promotion takes a two-year absence, it is less likely to get revamped.
I took 2017 off from blogging, so I do not have an article to link for this one. In July, Rouge customers received a promo code for $20 off a $100 purchase. My order was placed on 07/26/17, so the offer arrived sometime before that. We had never received a random discount code like that before, and I wondered if it was a new promotion. It was likely just a one-time thing, because I never saw it repeat in 2018.
We missed some big sample bags this year that we’ve seen in past years. Sephora cut out the Customer Appreciation (formerly VIB Appreciation) Bag typically seen in August (was September in 2016). Mystery Sample Bags, which usually release on Cyber Weekend but have released at other times in November, never showed up this year. While we did see the Go Big Bag, which is clearly this year’s version of the Bag of Cheer, the Go Bigger Bag cannot claim the place of the Merry Minis Customer Appreciation Bag. Though the Go Bigger Bag hosts two extra deluxe samples, it also has a buy-in for nearly 4x as high. That makes it a poor substitute to the 8-piece deluxe sample bags that always have a $25 (or $35 max) buy-in. It also prices some customers out of the bag as a $25 purchase is a lot easier to come by than a $90 purchase. Overall, I feel we saw a lot less sample bags of value in 2018. Increased minimum purchases for inferior bags resulted in less desire for me to grab some of them.
The August (was September in 2016) Point Multiplier Event where Beauty Insider members get 2x points, VIB members get 3x points, and VIB Rouge members get 4x points on everything was noticeably absent from 2018. I wondered if Sephora would move it to a later date. With a little over two weeks to go this year, I am guessing it got canceled. We did get a Beauty Insider Appreciation Event in August for 10% off for Beauty Insider members, 15% off for VIB members, and 20% off for Rouge members that never existed before. While I would choose a discount over a point multiplier almost every time, I wonder if either event will repeat in 2019. Sephora could have canceled the point multiplier in favor of this event every year going forward or the discount could have been temporary to launch the details of the revamped Rewards Program. Until August of 2019, it is hard to say what Sephora will do. If Sephora keeps the extra discount and has the Point Multiplier on everything return, that would be the best case scenario.
Prior to October 2018, we could order 3 free samples with an online order. There were times when this was raised to 5 (always for short periods and never more than a few times a year), but 3 was the norm. Like others, I have received orders where I only got 1, 2, or even zero samples. I also had times where samples I ordered got substituted with others. When substitutions did happen, I think packers went out of their way to grab something that was the opposite of what I ordered. They have to get their kicks somewhere, I guess. It dipped from 3 to 2 quietly. One day, I placed an order and got 3. At the end of October, I was about to place an order and noticed it was only two. Since then, I have checked to see if it would get raised back to 3 to no avail. Though I never place value on foils, I love the opportunity to try new things and agree with those who feel the sample loss does slightly diminish the shopping experience. This will also give me fewer items for my Foil Challenges, but I am sure I will still collect enough to keep it going.
We only got one closed-door Rouge event this year. That is the smallest amount I’ve seen, because we’ve received at least two every other year. Losing one is worth noting. There were three open-door events where I’ve seen years with less, so that might be the justification for the cut.
Some events saw reductions or minimizing, but I’ve mentioned it next to the event when that happened. As long as it still took place in some form, I will not list it here as a loss (other than the reduction in samples).
Sephora has a lot of promotions each year. What are your thoughts on this 2019 Calendar of Sephora Promotions? Let me know below. Sephora does not inform any Beauty Insider of all promotions. It does list a great deal of them on its Beauty Offers page, but I list some it does not on my Sephora Deals Page. Between the ones it lists and the ones I list, you can catch most of them. Subscribe to emails to get targeted offers. If you’re spending over $25 online, there is always a promo code that you can apply. Most major events run on a set schedule, which is why I track them. See all Sephora articles. Read Tips For Getting the Best Deal When Shopping Sephora. View my main page for the guide map to the site and deeper deal exploration.
Disclosure: Affiliate Links