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Ulta Beauty Jumbo Love Winter Liter Sale December 2018 Through January 2019

See the Summer 2019 Jumbo Love Event (Liter Sale) article.

The Winter 2018/2019 Jumbo Love Event (the Liter Sale) starts on Christmas Day, December 25th. It has started on Christmas Day for years. What I did not expect was the link did not get updated until the clock struck midnight in the Central time zone. I refreshed from 11:59pm to 12am and everything was finally live. This event always ends on a Saturday and runs for at least four weeks (Ulta advertises this as 5 weeks, but the fifth week is never full). It runs from Tuesday, December 25th, 2018 through Saturday, January 26th, 2019. Expect it to repeat in July, because this is a semi-annual event.

With this twice a year event, you get the lowest prices of the season on jumbo sizes of shampoo and conditioner. Unlike the Gorgeous Hair Event, which starts in May and then again in October, this event does not have a daily steal format. Most deals are available from day one of the sale and stay available until inventory runs out or the event ends, whichever comes first. Because of this, the online link for the sale is not as advanced as it is for other events. It is usually easier to view the deals from a catalog.

2019 Ulta Beauty Event Calendar

I have one timeline where I list all major: deals, coupons, GWP, Sales, promotions, and Events. Those who want to see an overall idea of what to expect this year should stop by. See where the Ulta Beauty Jumbo Love Event (Liter Sale) lines up with others on the calendar. You can also visit my Ulta retailer page to see active and upcoming offers of all types.

You can purchase a pump for $1 ($3 value) with any jumbo purchase while supplies last. A pop up in the checkout screen will remind you to add it online. If the agent does not offer this deal in person, remember to ask for it.

Many professional haircare liters are on sale. Most liters have a set price for the event.

Some drugstore hair products are on sale during the event. These products go on sale many times throughout the year, so I will not devote much attention to them here.

The cheapest professional liters $12.99 Each. These items usually retail from $19.99-$37. Includes select items from: Matrix, American Crew, Tigi, Hempz, and Sexy Hair. *Hempz was added to this event.

There are liters for $15.99 Each. Includes select items from: abbaRedken, Matrix, Paul Mitchell, Joico, Sebastian, and Kenra Professional, and Wella.*This was $14.99 in past events and is the only level to see a price increase. These usually retail for $22-$48. The Wella items were in the $12.99 group for the last event, and the abba products did not discount when the event went live.

There are liters for $19.99 Each. These usually retail for $29.50-$58. Includes select items from: Redken, AG HairMatrix, Paul Mitchell, Sexy Hair, Fairy Tales, Kenra Professional, Macadamia Professional, abbaFrederick Benjamin, and Mizani. *Macadamia Professional, abba, and Frederick Benjamin were added to this event. The abba products did not discount when the event went live.

There are liters for $29.99 Each. These usually retail for $39-$65 Includes select items from: Nioxin, It’s a 10Keratin Complex, Bosley, CurlsmithBabo Botanicals, Neuma, Keracolor, and Paul Mitchell. *It’s a 10, Curlsmith, Neuma, and Keracolor were added to this event.

Shop By Hair Goal

repair & recovery, boost volume, care for color, purify & clarify, thicken & plump, or enhance curls.

Other Discounts

Select hair tools are also on sale, but there are not a lot. The next Gorgeous Hair Event will repeat sometime in October, so you may want to hold off on purchasing a tool until then.

Pureology Jumbo sizes are 15% off. They usually retail for $66-$130.

Other Select Jumbo Sizes get 20% off. These include jumbos from: dpHueAlterna, and Ouidad. These are regularly $50-$75.

Buy 2, Get 1 Free 

Professional Haircare Styling and Finishing Mix and Match: Buy 2, Get 1 free. Valid 12/25/18-01/05/19. You can mix and match brands, but the free item must have equal or lower value than the first two.

More Services

You can also take a quiz that will recommend products if you want to try something new for your hair concerns.

Explore product picks and pro picks.

Book your first hair or skin appointment for 15% off.

Platinum and Diamond Exclusives

There were no exclusives for the last event, but I will update this if any get announced.


More special promotions will start after the event is underway. Some of these brands are drugstore items so they will combine with the $3.50 off $15 coupon.

GWP Offers

Expect some hair specific gifts to pop up throughout the event and at least one hair related GWP Bag.

Free Water Bottle with a $16 Ulta Beauty Collection purchase. This is only available with the purchase of makeup products and tools, but I am listing it here as it coincides with this event. Valid 12/25/18-01/05/19.

What are your thoughts on the Jumbo Love, Liter Sale? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate Links


Liter Sale


notcreative View All

I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (13 and 8) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 13-year-old to apply it.

6 thoughts on “Ulta Beauty Jumbo Love Winter Liter Sale December 2018 Through January 2019 Leave a comment

  1. Same. Unless I’ve just completed an order, I almost always have items in my basket. When my basket reaches the shipping minimum, I just wait for the right promotion to place the order.

    Liked by 1 person

  2. Notcreative, I totally hear you on the over budget comment. I spent so much in November and December because there were so many good deals.
    If you don’t mind my asking, how much is your budget on beauty items month to month? Or do you budget a different way?


  3. It varies. I do not have a specific amount each month. After all necessary bills get paid, I set aside extra money. If I have no vacations or other things coming up, I figure out how much I can spend.

    Liked by 1 person

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