Ulta hosted its first ever mini 10x points for Platinum members on the first Thursday of November in 2017. That was on 11/02/17. Exactly one year later, the event returned, and it is bigger than last year. This means we can expect this event to repeat each year, and it is likely it will grow each year. Promotions at Ulta typically expand. Most members probably have a 20% off prestige coupon that is still valid through the 3rd, and I love when promotions overlap. Platinum and Diamond members get 10x points on select products. If the Diamond tier existed a year ago, I am sure those members would have received this as well. UltaMate members get all the same products at 5x points. The Beauty Stars Event runs from Friday, November 2nd through Sunday, November 4th.
There are 102 items in Beauty Stars Event this year, which is almost double the 54 offered last year. I do not see any Diamond bonuses (over what Platinum members receive), but we did not get any that I can recall in August either. Since I was not yet Diamond in March, I do not know if there were any extras. The Diamond and Platinum perks for November should release on Monday, so we will get more things soon.
The highest multiplier I’ve seen for an UltaMate member is 5x points, so it is nice that they get that for all these items. This is the tier my son is at (because we buy most things on my account).
What are your thoughts on this Beauty Street 10x Points Event? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.
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