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Ulta 21 Days of Beauty Fall 2018 Starts in September

See the Ulta Fall 2019 21 Days Beauty article, and all 2019 Ulta Beauty Promotions, Deals, Coupons, GWP, Sales, and Events.

The Ulta Beauty Fall 2018 21 Days of Beauty will run from September 2nd through September 22nd. Twice a year, usually starting in March and September, Ulta has a 21 day sale where select brands or items get discounted up to 50% off for one day only. Every day during the semi-annual event there are at least two beauty steals. There are also Hot Buys that run throughout the entire event. Most events also release Beauty Samplers, Try Me Kits. Spring tends to get the better steals. These deals come from the upcoming catalog, and the online link from the special event page. Deals listed in the printed catalog are in-store and online. All online exclusive deals are only listed online. All Steals ship free for Platinum and Diamond members. They ship free with a $50 purchase for UltaMate members.

All deals are available in-store and online unless they are marked *online only. 

Beauty Steals

Week 1

Sunday, September 2nd

Monday, September 3rd

Tuesday, September 4th

Wednesday, September 5th

Thursday, September 6th

Friday, September 7th

Saturday, September 8th

Week 2

Sunday, September 9th

Monday, September 10th

Tuesday, September 11th

Wednesday, September 12th

Thursday, September 13th

Friday, September 14th

Saturday, September 15th

Week 3

Sunday, September 16th

Monday, September 17th

Tuesday, September 18th

Wednesday, September 19th

Thursday, September 20th

Friday, September 21st

Saturday, September 22nd

Platinum and/or Diamond Perks

All Platinum Perks are Online Only! It has been a long time since pop-up steals happen in an event. If any more get announced, I will update them here. 

Repeats From Events Within the Past Year

You are not experiencing déjà vu. Ulta generally has a lot of repeats from past events, which is great for those who use the events to stock up on beloved products. It is not so great for those who hope to discover new things or hope their loves will join the event. There are 22 repeats, within the Steals (above) and Hot Buys (below), from major events within the past year, but others have also appeared in smaller promotions. If you wanted an item from a past event that did not pop up for this event, there is still a chance it will appear again in a future event.

Ulta Beauty Collection Steals

Free Shipping with any Steal for Platinum and Diamond Members does not apply to Ulta Beauty Collection Steals. You can add these to a main steal for free shipping though.

The following Steals are available everyday for week 1

Ulta Beauty Collection Patent Shine Liquid Lipstick -$4 (regularly $9)

Ulta Beauty Collection Full Coverage Liquid Concealer -$4 (regularly $9)

Ulta Beauty Collection Eyeshadow Singles -$4 (regularly $8.50)

Ulta Beauty Collection Bath Bombs -$3 ($6.50-$7.50)

The following Steals are available everyday for week 2

Ulta Beauty Collection Moisturizing Foundation Stick -$7 (50% off)

Ulta Beauty Collection Makeup Setting Sprays -$7 (regularly $10)

Ulta Beauty Collection Makeup Brushes -$7 (regularly $10-$20)

Ulta Beauty Collection Moisturizing Body Lotion, Wash, and Fragrance Mists -$4 (regularly $9.50)

The following Steals are available everyday for week 3

Ulta Beauty Collection Flushed Blush -$5 (50% off)

Ulta Beauty Collection Ultra Slim Brow Pencil -$5 (50% off)

Ulta Beauty Collection Mascaras -$5 (regularly $10.50)

Ulta Beauty Collection Hand Soaps -$3 (50% off)

Hot Buys

Most Hot Buys are 40% or 30% off. Rare ones get other percentages, like 25% or 50% off. Steals from the past often occur here, and items here at times get promoted to steals for 50% off in the next event. There are two Hot Buys from Spring that were promoted to Steals for Fall. Two items were main steals in events within the past year but were demoted to Hot Buys for this event. Three were Hot Buys in the last event and repeated in this event. All 7 were factored into the 22 products I reference above.

Hot Buys run throughout the event while supplies last. While it is possible stock may replenish before the sale is over, it does not happen often. If you want a Hot Buy, it is always best to purchase it early in the event.


1.01oz tarte Shape Tape Foundation -$23 (40% off) Hot Buy from Spring  *but the promotion was different.

0.3oz Smashbox Spotlight Palette– $21 (40% off)

0.4oz Smashbox Spotlight Palette– $21 (40% off)

0.11oz Anastasia Beverly Hills Blush Trio -$18 (40% off)

1.05oz tarte Tarteist PRO Glow Highlight & Contour Palette -$27 (40% off) *I have an extra one of these, so I am giving it to one of my subscribers via a giveaway. If you are a subscriber and are interested, make sure you enter. 

0.2oz Amazing Cosmetics Amazing Concealer -$16 (40% off)

0.21oz Laura Geller Life Glows On! Illuminator Palette $17- (40% off)

1oz tarte Poreless Mattifying Primer -$19 (40% off)

Whoosh Beauty Entire Brand -$8-$29.50 (50% off)

Lip & Eye

0.16OZ DOSE OF COLORS Lip Gloss -$10 (40% off)

0.12oz Lipstick Queen Lipstick Chess -$14 (40% off)

0.08oz BEAUTY by POPSUGAR Sweet Stx Satin Matte Lip Color -$12 (40% off)

0.04oz Julep Eyeshadow 101 Crème to Powder Eyeshadow Stick -$11 (40% off)

pur PRO Eyelashes and Lash Glue -$4-$8 (40% off)

Butter London Mascaras -$12 (40% off)

0.06oz Mally Beauty Evercolor Shadow Stick Extra -$15 (40% off)


bareMinerals All Skincare -$13-$45 (25% off)

PETERTHOMASROTH Acne Collection -$26-$28 (30% off)

dr. brandt No More Baggage -$15-$29 (30% off)

philosophy Clear Days Ahead Select Items -$13-$29 (30% off)

3.4oz Exuviance Probiotic Lysate Anti-Pollution Essence -$34 (30% off) *Hot Buy from Spring  *but it included the Age Reverse line and only has 2 items this time. 

4.4oz Exuviance Age Reverse Toning Neck Cream -$45 (30% off) *Hot Buy from Spring  *but it included the Age Reverse line and only has 2 items this time. 

StriVectin Power Starters Tightening Trio -$51 (40% off) Love Your Skin and Spring Repeat 

1oz Algenist Concentrated Reconstructing Serum -$58 (40% off)

30-count Meaningful Beauty Glycolic Treatment Pads -$28 (40% off)

Perricone MD Daily Essentials -$35 (40% off)

1oz Mario Badescu Rose Hip Nourishing Oil -$15 (30% off) *The Spring Event had a discount for all Mario Badescu products. Since this is only a single item, it is not unique enough to call it a repeat.

Skyn Iceland Face-Lift-In-A-Bag) -$11 (40% off) Love Your Skin Repeat

0.2oz DERMABLEND Smooth Liquid Camo Concealer -$15 (40% off)

Leaders Select Labotica Products -$5-$19 (40% off)

2oz little barn APOTHOCARY Charcoal + Aloe Face Cleanser -$15 (40% off)

1oz organic to green MOISTURIZER ARTCIC -$11 (30% off)

Buy Three, Get One Free Minis

Purchase 3 minis from the list below and you will get one free. Some of these are featured as steals and Hot Buys, so even with the fourth one free, it might not be the best deal. You can mix and match between the makeup and skincare category.



BOGO Offers for the Sale

These are the offers for the fall 21 Days of Beauty. Offers are released every Sunday, so I will add any that get added as the sale progresses. To see a history of 2018 BOGO offers so far, view its article.

Beauty Samplers/Try Me Kits

No Try Me Kits specific to this event were released.

Event GWP

If any general offers get released through the event, I will list them here. They always get listed in the annual tracking article.

There were 76 GWP offers on Day One of the event. That is more than I will ever list. The number will fluctuate as the sale progresses with some getting added and others getting removed as inventory runs out. This means over 50 new offers were added for the event. Some of the ones I like best are:

-Receive a free Double Duty Beauty All Stars with a $39 tarte purchase.

  • Sex Kitten Eyeliner Mini (0.0035 oz)
  • Maneater Voluptuous Mascara (0.15 oz)
  • Shape Tape Contour Concealer Blister Pack in Light, Light-Medium, Medium, Tan (0.006 oz each)
  • Shape Tape Hydrating Foundation Peelback in Fair Beige, Light Neutral, Medium Sand, Medium Sand and Tan Sand (0.0006 oz each)
  • Shape Tape Hydrating Foundation Peelback Fair Sand, Light Neutral, Light-Medium Neutral, Medium Neutral and Tan Honey (0.0006 oz each)

-Receive a free 5-piece Gift plus Bag with a $50 philosophy purchase.

  • Purity Made Simple (1 oz)
  • Purity Pore Extractor Mask (0.17 oz)
  • Purity Moisturizer (0.23 oz)
  • Purity Micellar Water (1 oz)
  • Amazing Grace (0.05 oz)

-Receive a free 3-piece Gift & Cosmetic Bag with a $20 L’Oreal Lip, Eye, or Skincare purchase.

  • Eye Defense (0.1 oz)
  • Mini Voluminous Primer (0.05 oz)
  • Pure Clay Cleanser (0.5 oz)

-Receive a free 5-piece Gift plus Bag with a $50 Exuviance purchase.

  • Triple Microdermabrasion Face Polish (0.35 oz)
  • Probiotic ysate Anti-Pollution Essence (0.17 oz)
  • CitraFirm Face Oil (0.17 oz)
  • Intensive Eye Treatment Mask

-Receive a 3-piece gift with a $65 Murad purchase.

  • Revitalixir Recovery Serum (0.17 oz)
  • AHA/BHA Exfoliating Cleanser (1 oz)
  • Hydro-Dynamic Ultimate Moisture (0.25 oz)

-Receive a deluxe sample Collection with a $35 Mario Badescu purchase.

  • Enzyme Cleansing Gel (1 oz)
  • Cucumber Cleansing Lotion (1 oz) Facial Spray with Aloe, Cucumber and Green Tea (1 oz)
  • Packette Buttermilk Moisturizer (0.10 oz)

-Receive a Cosmetic Bag and 4 samples with a $15 Maybelline purchase.

-Receive a 3-piece mini set + Exclusive Makeup Bag with a $45 It Cosmetics purchase.

  • Confidence in a Cleanser (0.67 oz)
  • Confidence in a Cream (0.5 oz)
  • Confidence in an Eye Cream (0.169 oz)

-Receive a free Travel Kit Trio with a $60 It’s a 10 purchase.

  • Miracle Leave-In Product (2.0 oz)
  • Miracle Daily Conditioner (2.0 oz)
  • Miracle Moisture Shampoo (2.0 oz)

-Receive a High-Powered Hydration 3-piece Gift with a $65 Kate Somerville purchase.

-Receive a free Gloss or Matte Kit with a $30 online Clinique purchase.

-Receive a free Celebrate Your Selfie Cosmetic Bag with a $40 PÜR purchase.

  • Mini No Filter Primer (0.24 oz)
  • Matte Lip Stain in Twinzies (0.05 oz)
  • Mini Fully Charged Mascara (0.14 oz)
  • Mini Get a Grip (not listed but pictured)

-Receive a free Tutti Frutti Tote Bag with a $40 Too Faced purchase.

-Receive a free 4-piece Gift with a $50 online NARS purchase.

  • Powermatte Lip Pigment in Starwoman Mini (0.06 oz)
  • Climax Mascara (0.06 oz)
  • Long Wear Larger Than Life Long-Wear- Eyeliner in Via Veneto (0.01 oz)
  • Velve Matte Lip Pencil in Dolce Vita (0.06 oz)

-Receive a free Glow On-The-Go Trio with an $89 StriVectin purchase.

  • TL Advanced Tightening Neck Cream Plus (0.25 oz)
  • Moisture Matrix Melting Cleanser (1 oz)
  • Glycolic Skin Rest Mask (0.35 oz)

-Receoive a free Fall Beauty Refresh Set with a $65 Dermalogica purchase.

-Receive a free Fierce as Fire Palette with a $15 Makeup Revolution purchase.

Reviews of Steals and Hot Buys I’ve Tried

Stila Smudge Stick Waterproof Eyeliner – This is a fantastic eyeliner, but I would NEVER pay $22. Grabbing it on sale is perfect. This is the only eyeliner I’ve ever finished. That is partly because I love it and mostly because this is really small. Thus, the reason I would never pay $22 for it. Lionfish is my favorite shade, because it is such a beautiful golden bronze. It is definitely a FabuFind. If you like to wear it smudged, move quickly. Don’t let the name fool you. After this sets, it will not move at all.

Becca Shimmering Skin Perfector Liquid Highlighter – This is a great product. It looks like wet skin, which I love. I would never buy this in Opal and Moonstone if you are a regular Ulta shopper. Those colors get sampled ALL THE TIME. I seriously give them away all the time, because I have so many. Becca should sample the other colors. Until it does, buy another color if you have to try this.

Benefit Cosmetics Hoola Matte Bronzer – This is a cult classic bronzer. That is likely due to its neutral tone. It is not too warm or too cool, so it doubles as a bronzer and a contour powder. Application is always smooth and never patchy. I do like the color and think it is a great matte, universal color for light to medium skin tones. Whether I am reaching for bronzer or contour, I usually reach for other things lately. Getting it for $15 if you do not already have it is a great deal, and I highly recommend it.

Benefit Cosmetics Hoola Lite Matte Bronzer – This is well formulated, so it wears and applies like the original. Unless you are very fair, you should pass. I am light, and this is too light for me. People with pale skin will probably love this.

Skin Iceland Travel Size Hydro Cool Firming Eye Gels – When I apply these on a regular day, I notice almost no difference at all. If I apply them when I have really puffy eyes, particularly after crying, they really work. Due to their incredible ability to help me hide the results of crying, these are a FabuFind. Placing them in the fridge for an hour before use also makes them feel very refreshing.

beautyblender Blendercleanser Solid – This is amazing cleanser whether you are cleaning brushes or sponges. It is one of the few cleansers that can make a beautyblender look brand new again. I can prolong the life of my beautyblenders when I use this. Some harsher cleansers make them rip and others do not remove the stains. Both of those issues can get me to toss it. I think this cleans my brushes faster than the homemade baby shampoo mixed with conditioner I normally use. If this was more economical, I would buy it all the time.

Lancome Monsieur Big Mascara – Lancome makes my favorite mascara, Defincils. A lot of people rave about this one. It reminds me a lot of Benefit Bad Gal Bang. They both give a lot of volume. To get that volume, you deal with clumping and spider lashes. I can avoid the spider lashes if I stick to one coat or comb them out after two coats (when I have time). Avoiding the clumps is harder. In other words, if you like separate lashes, this is not the mascara for you.

bareminerals Mineral Veil Finishing Powder – This really is a lightweight, nice setting powder. I get into a rut and rarely grab this. People with oily skin might want something heavier, but this is great for dry to normal skin.

It Brushes for Ulta Velvet Luxe Brushes – I have yet to find an It Brushes for Ulta I do not love. All the ones I own are soft, do not shed, and work great for whatever I’ve purchased them for. Getting them for 50% off is amazing. They really are worth the full price but get discounted so often that I always recommend waiting.

Lancome CILS Booster XL Vitamin-Infused Mascara Primer – When I have time to sit and do my makeup, I really love this primer. More often than not, I am in a hurry and this is just an extra, unnecessary step. Getting a sample (or even a full size) in a set is too easy, so I could not see myself buying one, even at 50% off. For those who do want to try this, it does pair well with almost every mascara. It helps amplify whatever the mascara should do, and I always notice this improves any mascara I pair it with. The only caveat is it goes on white. I wish it went on white.

DERMABLEND Loose Setting Powder – I like this powder. It is translucent and sets nicely into the skin. If you have oily skin and want a powder from this event, I would suggest this one.

Clarisonic Brush Heads – If you have a Clarisonic, getting a single head for 50% off is a great time to buy them. Though I have seen them for less around Black Friday, this is usually the best deal you can find. Purchasing a set will always give you a discount off each brush but even large sets rarely reach 50% off and you have to purchase a lot to get the deal. The Clarisonic is too rough for me to use more than 2-3 times a week, so I do not need to replace my brushes as much as someone who uses it twice a day. There are times when I skip an entire week, because I also own a FOREO, physical exfoliants, and chemical exfoliants. Over exfoliating is not good for most people, but it is especially true for my skin.

It Cosmetics Brow Power Universal Eyebrow Pencil – This does have a great ability to darken if you press harder, so it can work for a lot of hair colors. After using it for a while, I noticed in pictures that my brows had a little more red tone than I prefer. I still think it applies nicely and is super easy to work with. When I am in a hurry and know I will have no pictures to document the red tint, I will reach for this. There is something about it that just makes it almost effortless to apply and work through my brows.

Benefit Cosmetics – Spending $50 to get a free brow wax (now worth $21) is something I’ve done many times during the Days of Beauty. I have had my brows done at the Benefit Brow Bar a lot. Other than one bad experience where my usual brow specialist must have confused me with someone else and took my brows a little too thin, I have always been happy with the result. It took almost two years to regain the fullness she took away at that appointment so my trips to the brow bar slowed down drastically as I grew them back. At every other visit, they are always almost perfectly shaped thanks to the guidelines they use. Benefit is a cutesy brand, but it has many products I love, especially for brows. Gimme Brow is my favorite Brow Gel, and I say that knowing how much I love the Anastasia Beverly Hills Clear Brow Gel. There are many other items I love like: Hoola, The Porefessional, Watt’s Up, High Beam, That Gal (but the price per ounce is outrageous), Big Easy, all the tints, and Majorette. All of the boxed blushes are nice, but my shade recommendation would depend on your skin tone and preference. I loathe Dew the Hoola (ugly mustard yellow shade), They’re Real eyeliner (at least partly due to user error), and They’re Real mascara (too wet for my hooded eyes). Everything else I’ve tried falls somewhere in the middle, including the Bad Gal Bang mascara. I love the volume, but even with one coat, it is a little clumpy. Granted, I have not tried everything so feel free to ask me below if you want advice on something specific.

Too Faced Chocolate Bar Eyeshadow Palette – This is the original eyeshadow palette that put Too Faced on the map and for good reason. The eyeshadows blend beautifully and pair really nicely together. It is technically a neutral palette, but two muted pops of color can take a look from day-to-night without carrying a second palette. I think it is classic for a reason and worth grabbing.

Becca Ever-Matte Poreless Priming Perfector – I have dry skin, so this primer does not play well with my skin. If you have oily skin, push this into the skin, do not rub. It will ball up and fall off. Those with dry skin do not need and will probably not enjoy this primer. I cannot speak for its oil reducing properties, because my skin does not really get oily.

First Aid Beauty Face Cleanser – This is a really basic cleanser. That is not necessarily a bad thing and could be wonderful for someone with normal skin. I have and will continue to use samples of this, but there are cleansers better suited for my dry skin.

Cover Fx Custom Enhancer Drops – This is an extremely pigmented highlighter. If you want a wet, over-the-top, metallic look, this will get you there. You can slightly sheer it out for a more subtle look, but getting a natural look with this is hard. I reach for this when I really want to glow.

Benefit Cosmetics The POREfessional Face Primer – I really love this primer for smoothing out my pores. It makes everything I place on top of it look nicer. This is way too thick to place all over my skin and does not play well with my dry skin. Thus, I only apply it to areas where I have much larger pores, around my T Zone.

patchology FlashPatch Rejuvenating Eye Gels – This product is actually in my August foil challenge, yet I still have not tried it yet. I guess that means I have not been concerned with puffy eyes this August. Although I doubt I will remember to come back and edit this once I try them, I will edit in a review into the foil challenge.

Urban Decay All Nighter Long-Lasting Makeup Setting Spray – It smells like saliva, but it really elongates my makeup. Whenever I wear this, even heavy sweat usually does not rub all my makeup off. This is the setting spray I reach for on a hot Vegas day when I know I will be out in the heat. If my face looks powdery before I use this, it never does afterward. I also like the nozzle. Other than the scent, which fades quickly, I cannot think of anything bad about this.

Ulta Beauty Collection Moisturizing Body Lotion, Wash, and Fragrance Mists – I would never buy them for full-price because Gold Bond moisturizes better. These all smell lovely and moisturize well enough to justify grabbing them on sale.

Ulta Beauty Collection Hand Soaps – I might have a mini addiction to Ulta hand soaps. Whenever they get discounted to $3, that places them in drugstore range. These are nicer than almost every other drugstore hand soap. Some of the ones that are around or more than $3 are better, but it is hand soap. Paying a lot for something I am just going to rinse away is something I struggle with. Ulta soaps have a nice lather, rinse clean, and smell great.

tarte Tarteist PRO Glow Highlight & Contour Palette – I know it is strange that I own multiples of these and am doing a subscriber giveaway to get rid of my duplicate, but I have never tried it. Yes, I buy a lot of makeup that sits around until I can eventually get to this. It will have its testing day.

Julep Eyeshadow 101 Crème to Powder Eyeshadow Stick – My eyelids are really oily and very hooded. Cream eyeshadows do not pair well on my eyes. This one creases badly when I apply nothing on top. It only creases slightly when I add a translucent powder on top. If I add an eyeshadow on top, it does not crease. It does make the eyeshadow look more vibrant but is just an extra step and more expensive on at that. You could use a NYX pencil and pay a lot less for a cream base. Those without overly hooded and oily eyes might be able to wear this crease free, and I am only a little jealous of them.

StriVectin Power Starters Tightening Trio – I love the neck cream in this set. It could be placebo effect but my neck just feels more smooth and moisturized when I use this versus a standard face cream. If it was cheaper, I’d probably purchase it. Until then, I will only consider it when it graces events like this one.

Tips for the Sale

I highly recommend studying the online brochure, because it lists all products (including items added after the catalog printed and items that are available online only). UltaMate members should also get a physical copy in the mail (that includes items for sale in-store and online). It is a good idea to plan your purchases ahead of time so you are ready to strike the moment the deal releases. Ulta runs on Central time so daily steals are available right at 10pm PST. That usually means steals from the previous day disappear right at 10pm PST. If you’re up past 10pm PST, that is the best time to order (unless you’re waiting to see if a Beauty Break or new gift with purchase releases in the morning). While the deals have run a little over, Ulta usually cuts them off right on time. The best deals are usually gone when you wake up in the morning from people who started shopping right as the day switched over so plan strategically. Waiting for the Beauty Break announcement with popular steals will usually backfire.

Rules for the Sale

Ulta says each person can only purchase two of each steal. Placing multiple online orders (if the system prevents you from adding more than 2 of one item in a single order) or picking up in person usually gets around the limit. Although I’ve only ever received two at a time, I’ve missed out on Too Faced Sweethearts Blush and tarte Bronzer on days I saw multiple people buying more than two. Some stores may hold customers to the limit, but my store clearly does not. The most important rule is steals are 24 hours only and while supplies last. If they sell out in 10 minutes, that is it. You will not get a rain check and can only hope the deal you missed will repeat in the next event. Many deals repeat but plenty do not.

What are your thoughts on the Fall 21 Days of Beauty? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

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I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.

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