See the Diamond and Platinum Appreciation 10x Points article for 2019, and all 2019 Ulta Beauty Promotions, Deals, Coupons, GWP, Sales, and Events.

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The major 10x points event for Diamond and Platinum Appreciation takes place on Monday, August 20th. Select items get 10x points one-day only. Everything excluded from 10x points gets 5x points. Diamond and Platinum members get free shipping on every purchase for this event. Smaller 10x points events happen throughout the year. Platinum members always get a 0.25x bonus multiplier, so they get 10.25x points. Diamond members always get a 0.5x bonus, so they get 10.5x points. Ulta Beauty runs on Central time, so the deals run from 10pm – 9:59pm for those of us on the West Coast. Get ready to shop to on Sunday night, because a lot of the better deals will be gone by the time you wake up Monday morning. Very few deals get leaked ahead of time for this promotion, so we never really know what is included until the event link goes live.

August is a slow month for specific multiplying offers, because of this event. Typically, if you have a specific offer for 5x points (on something specific) leading into a 10x points event, you know that it is not on the 10x points roster. You could still get 9.25x points (5x + 0.25x + 4x (5-1 to remove the duplicate base) as a Platinum member or 9.5x points (5x + 0.5x + 4x (5-1 to remove the duplicate base) as a Diamond member for anything you have a specific 5x multiplier on.

A Platinum member born in August would get 11.25x points (on 10x points eligible items only), 10x Event Multiplier +0.25x Platinum Bonus (this bonus never multiplies) +1x (2x-1x to remove the duplicate base) Birthday Bonus. Happy Birthday if that’s you! If you are lucky enough to have another multiplier, read this article for info on how the offers combine. Those planning to redeem points during the event can also benefit from reading Earning and Redeeming Points.

There are no special Diamond perks for this event, but Diamond members get all the same perks Platinum members get. Click on those links to see all the perks each level has received so far in 2018. I only crossed to Diamond in June, so this is my first 10x points event as a Diamond member.

10x Points

Estee Lauder- Entire brand

It Cosmetics- Bye Bye Collection

Lancome- Entire Brand

MAC- All lip

NARS- Entire Brand

Urban Decay- Prime and Setting Sprays

Anastasia Beverly Hills- All Brow Products

Clinique- All Foundation

Benefit Cosmetics- All Brow Products

bareMinerals- All Foundation

Smashbox- All Foundation and Primers

tarte- Select Eyeshadow Palettes

Ulta Beauty Collection- Entire Brand

Buxom- All Lip

Becca- All Highlighters

Stila- Stay All Day Collection

Dose of Colors- All Lip

Too Faced- All Mascara

It Brushes for Ulta- All Single Brushes

Morphe- All Face

NYX- Entire Brand

L’Oreal- All Eye Products

Maybelline- Super Stay Face and Lip

Makeup Revolution- Entire Brand

elf- Entire Brand

Ofra- Entire Brand

Lipstick Queen- Entire Brand

Flesh- Entire Brand

beautyblender- Entire Brand

Lime Crime- Entire Brand

False Lashes- Select Brands

Real Techniques- All Brush Sets

bh Cosmetics- Entire Brand

wet ‘n wild- Face Products

Milani- Face Products

L.A. Girl- Face Products

OPI- Entire Brand

Fragrance Rollerballs and Purse Sprays- Select Brands

Juicy Couture- Entire Brand

Viktor&Rolf- BONBON Collection

philosophy- Entire Brand

Sheet Masks- Select Brands

First Aid Beauty- Entire Brand

Origins- Ginzing Collection

Pacifica- Entire Brand

Mario Badescu- Acne Collection

Peter Thomas Roth- Masks (excludes sets and sheet masks)

Neutrogena- All Skincare

St. Tropez- Entire Brand

Juice Beauty- Entire Brand

The Body Shop- Skincare

Soap & Glory- All Bath

Skinfood- Entire Brand

Hempz- Bath and Body Care

SheaMoisture- Entire Brand

Drybar- Entire Brand

Paul Mitchell- Entire Brand

Redken- Select Haircare

Pureology- Select Haircare

Kenra- Entire Brand

Bumble and bumble- All Styling and Finishing

Hot Tools- Styling tools

Beachwaver Co- Styling Tools

Living Proof- All Styling and Finishing

Devacurl- All Styling and Finishing

This event grew from 2017 to 2018. It also grew from 2016 to 2017, so we are seeing an upward trend. Based on this, I expect next year’s event to get even bigger.

Everything else gets 5x points

Ulta Beauty gave its 20% off prestige coupon before this event last year. It did not arrive before the event this year. If you choose to forgo this event to wait on the 20% coupon, read the paragraph below this to see if that is really your best bet. Though you would save more instantly with a 20% coupon, you could earn 2000 points good for a $125 redemption without a huge investment. In other words, a large purchase during a 10x points event could bank many points that could result in a greater discount on a future order.

During a 10x points event, a Platinum member with no other multiplier could earn 2000 points with a $195.12 purchase. If the Platinum member cashed in 2000 points at once for $125, that is a 64% return on investment. In the same event, a Diamond member with no other multiplier could spend $190.48 for 2000 points. That would be a 65.62% return in investment if cashed in at 2000 points.

What are your thoughts on this 10x points day for Diamond and Platinum Appreciation? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

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