If you have to buy it, get the best deal!
When it comes to professional haircare, Ulta Beauty dedicates two events (which each take place twice a year) to the cause. Up first is the Jumbo Love Event, which gives the lowest prices of the season on jumbo sized (liter) haircare. That event starts in December and carries over to January. It repeats in July. The bigger of the two, which is for all things hair (shampoo, styling, and much more), is the Gorgeous Hair Event. This event happens every spring starting in May and every fall starting in October. The a 21-day event, like all the major ones, has select brands or items that are deeply discounted for one day only. There are also specials that run throughout the event. The steals get highlighted in the upcoming catalog (which I have not received that yet) and the special event page. I have it on good authority that the sale will take place from Sunday, May 20th through Saturday, June 9th.
I keep everything on each event in once place so I will continue to update this article as I get more information. In addition to daily steals, expect Hot Buys (discounted products that run throughout the event), Try Me Kits, a hair related GWP bag, extra hair brand GWP offerings, Salon events, Platinum steals (including free shipping with a $10 minimum steal), and more.
I highly recommend studying the online brochure (which I will attach above), because it lists all products (including items added after the catalog printed and items that are available online only). UltaMate members should also get a physical copy in the mail (that includes items for sale in-store and online). It is a good idea to plan your purchases ahead of time so you are ready to strike the moment the deal releases. Ulta runs on Central time so daily steals are available right at 10pm PST. That usually means steals from the previous day disappear right at 10pm PST. If you’re up past 10pm PST, that is the best time to order (unless you’re waiting to see if a Beauty Break or new gift releases in the morning). While the deals have run a little over, Ulta usually cut them off right on time. The best deals are usually gone when you wake up in the morning from people who started shopping right as the day switched over, so plan strategically. Waiting for the Beauty Break announcement with the more popular steals may backfire.
Rules for the sale. Ulta says each person can only purchase four of each steal. Placing multiple online orders (if the system prevents you from adding more than two of one item in a single order) or picking up in person usually gets around the limit. Although I’ve only ever received two at a time, I’ve seen people purchasing more than the maximum in store. Some stores may hold customers to the limit, but my store clearly does not. The most important rule is steals are 24 hours only and while supplies last. If they sell out in 10 minutes, that is it. You will not get a rain check and can only hope the deal you missed will repeat in the next event. Many deals repeat but plenty do not.
If you have questions about any Ulta Coupon, I go over all types. Targeted Offers are exclusive to UltaMate Members so I do recommend joining. Remember to check all Ulta offersbefore placing an online order because there are always general or brand specific offersthat are not targeted. Deal stacking is not only allowed, it’s encouraged. Product reviews do not always make it into the haul article, but you can always type the product into the search bar to see if I’ve mentioned it or reviewed it elsewhere. See all Ulta articles. Read Tips For Getting the Best Deal at Ulta. View my main pagefor the guide map to the site and deeper deal exploration.
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