Ulta Beauty 10x Points Events 2018

See the 2019 Ulta Beauty 10x Points Events, and all 2019 Ulta Beauty Promotions, Deals, Coupons, GWP, Sales, and Events.


Prior to 2017, there was only a single 10x points event each year on the 3rd or 4th Monday in August. That meant one article each year was enough. Although these 10x points events are big enough to deserve a dedicated article, I want to keep a master list so all the events get tracked in one place. When I write a separate article for an event, I will link it below. Details on each event will only go in their respective articles. This will be a general overview of all the 10x points offers for 2018. Since the first mini 10x points event in November 2017 and the latest event, which started today, it is clear Ulta plans on doing more mini events in the future. They are still too new to predict patterns. All we know with certainty now is we have a dedicated larger event in August and will get mini events other times throughout the year. Will the events be around the same time each year? How many mini events can we expect? Only time will tell. As this is 4 months after the first one, it would be nice to see another one 4 months from now. That would give us a mini event a month before the major event so I am unsure if it will come to pass.

All 10x points events are for Platinum and Diamond members. Events are also listed in the Platinum Perks and Diamond Perks articles when applicable. Offers are only listed in the article for the lowest tier they are available for. Events are in reverse chronological order.


-For Member Appreciation, All members get 10x points on Mascara and Eyelashes. Valid 11/20/18 only! I am not writing a separate article, but it is important to note this is the first time I’ve ever seen a 10x points offer open to UltaMate members without a Diamond and Platinum account.


Screen Shot 2018-11-02 at 11.43.42 AM

The Beauty Stars Event (see more details on this) where UltaMate members get 5x points and Diamond and Platinum members get 10x points runs 11/02/18 – 11/04/18. The Holiday Haul is also scheduled to start on 11/04/18. If it starts on the 4th as scheduled, there is one day of overlap. Some 20% off prestige coupons are still valid through 11/03/18, so there is overlap with events both ways.


The major 10x points event runs Monday, August 20th only. Read more about this event.


The first 10x points event of 2018 is from 03/02/18 through 03/05/18. The 10x points offer is available to Platinum and Diamond members. I did not see any Diamond Perks so this is only listed as a Platinum Perk. Regular Ulta Members get 5x points so I also listed this event in the 5x points article. There are 47 items included in this 10x points Beauty Stars event. Read more info about this event in its dedicated article.


What are your thoughts on this 10x points event? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

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