If you have to buy it, get the best deal!
A Hot Buy is a discounted item up to 50% off at Ulta Beauty. There are times when Hot Buys all fall under the usual link. When there is a special link, I will list it below. Most Hot Buys are 50% off with a few outliers available for less than 50% off and a few available for more than 50% off. I wanted to go over the Hot Buys that pop-up outside an event that are available to any Ulta Beauty customer. The Hot Buys that coincide with an event are not below. They will always get mentioned in their respective articles, like Love Your Skin, 21 Days of Beauty, or Gorgeous Hair. Hot buys that are exclusive perks to Platinum members or Diamond members will appear in their respective articles as well. A separate article exists for deeply discounted items that are not labeled as Hot Buys when I see them. Any time I see a Hot Buy until the end of the year, I will list it. If I know an end date, it is below. Some items are while supplies last and do not mention a specific end date. Unless otherwise specified, all offers are available in-store and online. All offers are in reverse chronological order.
A lot of Hot Buys released on 12/19/18. Some have end dates, which are listed in the screenshot.
A lot of Hot Buys released on 12/12/18. A lot of these are only valid today. The screenshots show which expire today and which ones are online only.
A lot of Hot Buys released on 12/06/18. They do not list an end date.
MAC Shiny Pretty Things Collection -25% off.
NYX Holiday Collection -30% off
LORAC Shine Bright PRO Eyeshadow Palette -$29 (regularly $49)
tarte Busy Girl Essentials Intro Set and Life of the Party Clay Blush Palette & Clutch -$25 (regularly $32 and $42)
Select Ofra Products -40% off (more than what is listed in the photo is available)
CHI for Ulta Beauty Temperature Control 1” Hairstyling Iron Winter Collection 2018 -$59.99 (regularly $119.99)
philosophy sets -Up to 50% off
Select Holiday Sets from Pureology and Living Proof -25% off
Redken Kits -40% off
Becca Volcano Goddess Eyeshadow Palette -$28 (regularly $46)
Urban Decay Naked Heat Palette -$27 (regularly $54). Valid 11/30/18-12/01/18.
LORAC Shine Bright PRO Eyeshadow Palette -$29 (regularly $49). Valid 11/30/18. End date not specified.
Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette -$29 (regularly $42). Valid 11/25/18. End date not specified.
A lot of Hot Buys will pop up the day before Thanksgiving. Refer to that article for more details.
Morphe 35F Fall into Frost Eyeshadow Palette -$15 (regularly $24). Valid 11/11/18. End date not specified.
stila Stay All Day Liquid Lipstick -$13.20 (regularly $22). Valid 11/09/18. End date not specified.
Morphe 35O Nature Glow Eyeshadow Palette -$15 (regularly $23). Valid 07/22/18. End date not specified.
There are a lot of Hot Buys for 07/08/18. The email does not state how long they are valid.
Urban Decay Eyeshadow Primer Potion (all shades) -$11-$12 (regularly $22-$24) and Urban Decay Sin Afterglow Highlighter Palette -$19.50 (regularly $39). I am a fan of the primer potion in general, but Anti-Aging is my favorite. If you have really oily lids, I’d suggest NARS over this. You can use a loose setting powder or cream colored eyeshadow to lock it in before applying shadow. Though I have not tried the highlighter in a palette, I love it in its single form.
tarte Tartelette Flirt Eyeshadow Palette -$12 (regularly $23). I do not own this specific palette, but I find tarte shadows hit or miss. Some are incredible. Others make me wonder how they got it so wrong.
MAC Instant Artistry Kits -$20.65-$34.65. I actually picked up 4 of these the last time they went on sale (end of last year) and have not used anything other than the 217 brush so far. The 217 is a brush I already owned and loved. Having a second is nice. This set (on sale) gives you that famous brush with a full-size eyeshadow and primer for only a little more than buying the brush alone.
It Brushes for Ulta Your Face & Eye Essentials Mini 5 Pc Travel Brush Set -$18 (regularly $30). I love most of my It Brushes for Ulta and have not found one that I’d call bad. They go on sale often. Unless you actually want mini brushes, which I am over, I would wait for some full-size sets to get a discount.
Ulta Beauty Collection (select items) -$4-$7 (regularly $8-$14). There are some nice items in this collection. They go on sale all the time though.
Lipstick Queen Famous Last Words Liquid Matte Lipstick -$12 (regularly $24). I am a huge fan of the bullet lipsticks from this brand. When it comes to liquid lipstick, I have yet to find one I love. This may (eventually) come home with me so I can try it.
Clinique Pop Lip Shadow Cushion Matte Lip Powder -$9.75 (regularly $19.50). I tried a sample of this. It was okay, but even on sale, I do not think I need it.
Smashbox + Vlada Collection (select items) -$16-$29 (regularly $24-$39). I am not a huge fan of Smashbox and had never heard of Vlada. The rose powder highlighter looked beautiful, so I picked it up. So far, I have not even tried it. Sadly, it is not included in this set of items. Nothing else speaks to me.
Makeup Revolution (select eyeshadow palettes) 40% off -$9 (regularly $15). I have purchased some Makeup Revolution Eyeshadow palettes (none included in this sale). So far, I have not even tried them. Yes, for those reading top to bottom, I have a bunch of makeup I purchased in the last year and a half still unused. Once I start wearing makeup regularly (again), I will have a lot to play with.
philosophy Shampoo, Shower Gel & Bubble Bath -$12 (regularly $18). I really love these, but I only purchase them when they get discounted to $9 (discontinued scents) and $12 (active scents).
SeroVital-hgh -$69.30 (regularly $99). I have never tried any form go hgh. The Doctor I used to work for swears by it (in injection form).
Kenra (select hairsprays) -$12.99 (regularly $16-$23). I do not use hairspray often, but I am intrigued by that dry oil one. If anyone gets it, please let me know what you think.
No7 All Kits 30% off -$24.50-$54.59 (regularly $35-$77.99). I have enjoyed samples I’ve tried from this line, but have never used anything long enough to recommend it one way or the other.
–Boots entire brand 30% off -$3.49-$12.59 (regularly $4.99-$17.99)
LORAC Unzipped Desert Sunset Palette -$29 (regularly $42). Valid 07/05/18 and while supplies last.
Estee Lauder Long-Lasting Lovelies 40% off. Valid 07/05/18 and while supplies last.
Estee Lauder Double Wear Stay-in-Place Eye Pencil -$15 (regularly $25)
Estee Lauder Double Wear Stay-in-Place Lip Pencil -$15 (regularly $25)
Estee Lauder Double Wear Custom Coverage Correcting Duo -$19.20 (regularly $32)
There are a lot of Hot Buys for 06/01/18. They are valid through 06/02/18 or 06/03/18.
philosophy Miracle Worker Moisturizer and Foundation – $30-$72 (25% off). This is a reminder of the 05/27/18 offer. Neither the offer nor the expiration date changed.
StriVectin Power Starters Age-Fighting Trio – $42.50 (50% off) *online only
DERMABLEND Flawless Creator Multi-Use Liquid Pigments – $30 (25% off) *online only
Yes to Sheet Masks -5 for $10 (regularly $2.99 each)
Skin Iceland Hydro Cool Firming Eye Gels – $19.50 (35% off) *online only
Ulta Beauty Dual Action Cleansing Brush System – $12.50 (50% off) *online only
Leaders Entire Brand (buy one, get one 50% off) *online only
Ofra Select Skincare (40% off) *online only
There are a lot of Hot Buys for 05/28/18. They are valid through 06/02/18.
Select Palettes – (Up to 50% off)
NYX Face and lip – buy one, get one free
Select Foundation and Contour – (Up to 50% off)
Fan Favorites (Up to 30% off)
There are a lot of Hot Buys for 05/26/18. They are valid through 06/02/18.
NYX Total Control Drop Foundation – $9.99 (regularly $13.99)
Sleek ($9.99 and under)
bareMinerals Original and Matte Foundation -$19 (regularly $29)
philosophy all Miracle Worker – $30-$72 (25% off).
Smashbox Limited Edition Photo Finish Primer Water – $19 (40% off) Valid 05/12/18.
wet n’ wild Midnight Mermaid Box -$14.99 (50% off). Valid 05/06/18 and while supplies last.
Ulta emailed the following Hot Buys on 04/23/18. The email says they are valid through 05/13/18, but I see different end dates on some in the affiliate account.
Anastasia Beverly Hills Aurora Glow Kit – $20 (50% off)
Urban Decay Moondust Eyeshadow Palette – $49 (50% off)
LORAC POREfection Collection -$16.10-$26.60 (30% off)
Benefit Cosmetics The POREfessional: Pore Minimizing Makeup -$15 (50% off)
bareminerals Nothing Beats the Original Complexion Kit and Flawless Performance 3 Pc barePro Introductory Collection -$24 (regularly $34)
tarte Not Your Average Nudes Exposed Color Collection -$21.60 (40% off)
Buxom Limited Edition Tropical Collection -$12-$13.20 (40% off)
Pur Wake Up Brows and Sculpt a Brow -$12 (regularly $24)
Becca Lush Lip Colour Balm -$13.20 (40% off)
NYX Glow ‘Til Dawn and Chromatics Festival Kits -$17.29 (regularly $24.99). I saw these in the sale section the other day when I was looking for items to purchase with my 20% coupon. This is not a new offer.
philosophy travel size Shower Gels -5 for $10 (regularly $3 each). This has been valid since 04/15/18 (so it predates this email). Expires 06/02/18.
Smashbox Jumbo Photo Finish Foundation Primer, X-Rated Mascara, and Be Legendary Liquid Lip Vault (online only)-$11.50-$34.50 (50% off)
Too Faced I Want Kandee Candy Eyes Eyeshadow Palette -$26 (regularly $45). Has an 07/31/18 end date according to the affiliate account.
Urban Decay Afterglow 8 Hour Powder Blush -$13 (50% off)
-40% off select Ofra products. Has a 06/30/18 end date according to the affiliate account.
Urban Decay Naked Basics Palette – $19 (regularly $29). Ulta emailed this Hot Buy on 03/22/18 without an end date. Sephora also announced this product as one of the items in the Weekly Wow today. This is still only $19 over a month later.
Urban Decay Naked Skin Shapeshifter – $22.50 (regularly $45). This popped up in the sale section on 02/25/18, but it was not emailed as a hot buy until 02/28/18 (the reason it is in both articles). It is valid through 03/03/18.
Urban Decay UD Pro Contour Shapeshifter Brush – $19.50 (regularly $39). This also popped up in the sale section on 02/25/18, but it was not emailed as a hot buy until 02/28/18 (the reason it is in both articles). It is valid through 03/03/18.
Dose of Colors Hidden Treasure Palette – $30 (40% off). This is valid from 02/15/18 through 02/19/18.
Tarte Clay Stick Foundation – $27.30 (30% off). This is valid from 02/15/18 through 02/19/18.
Buxom Wildly Whipped Lightweight Liquid Lipstick – $12.60 and Buxom Shimmer Shock Lipstick – $10.80 (Both 40% off). They are valid from 02/15/18 through 02/19/18. *This is the same offer that originated on 02/01/18.
Stila Color Balm Lipstick – $13.20 (40% off). This is valid from 02/15/18 through 02/19/18.
Urban Decay Naked Skin Concealer – $14.50 (50% off). This is valid from 02/15/18 through 02/19/18.
Urban Decay Naked on the Run – $27 (50% off). Online only. This is valid from 02/11/18 through 02/19/18. The affiliate account lists the end date as 03/04/18.
It Brushes for Ulta Velvet Luxe Soft Focus Sculpting Brush #315 – $20.40 (40% off). This should have gone live 02/09/18, but it did not go live until 02/15/18. It is valid through 02/19/18. The affiliate account lists the end date as 02/20/18.
Buxom Wildly Whipped Lightweight Liquid Lipstick – $12.60 and Buxom Shimmer Shock Lipstick – $10.80 (Both 40% off). This Hot Buy popped up on 02/01/18 and did not list an end date. It popped up again on 02/15/18.
Amazing Cosmetics Concealers – 30% off. This Hot Buy was valid from 01/28/18 through 02/03/18.
Anastasia Beverly Hills Subculture Eyeshadow Palette – $32 (regularly $42). This Hot Buy was valid from 01/21/18. It should have lasted through 02/17/18, but it ended sooner than that.
T3 Volumizing Hot Rollers Luxe Set – $99 (regularly $119). This Hot Buy released 01/18/18 and did not list an end date.
Tigi Bed Head Masterpiece Shine Hairspray, Tigi Bed Head After-Party, and Tigi Bed Head Oh Bee Hive! Matte Dry Shampoo -$6.99 (regularly $23, $23, and $19.99). Online only. This Hot Buy was only valid 01/18/18.
LORAC Pro Matte Palette – $16.80 (40% off). This Hot buy released o1/09/18 and did not mention an end date.
What are your thoughts on these Hot Buys? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.
Disclosure: Affiliate Links