Ulta Beauty 20% Off Prestige Coupon Schedule and Rules

See the 2019 Prestige Coupon Schedule and Rules and all 2019 Ulta Beauty Promotions, Deals, Coupons, Sales, and Events.


Ulta releases 20% off prestige coupons at least five times a year for UltaMate members. These are unique, one-time use coupons that work on most prestige items. There are times when offers get mailed and emailed. Codes that arrive via mail are always different from codes that arrive via email. If you receive one from each medium, and the codes are different, you have two codes. Other times, the offers are only mailed or only emailed. When an online code accompanies a store bar code, you can redeem in-store OR online. The codes used to work in-store and online, but Ulta has officially tied them together. Regardless of which method you redeem first (online or in-store), the other will not work. I’ve confirmed that by testing it both ways. Platinum and Diamond members get extra offers each year. Offers tend to release around the same time each year so looking at the release dates for the previous year is the best way to see when they will come the next year. I will update this article every time I see a new 20% off prestige coupon.

Some 20% off prestige coupons are targeted. This means they are only available for select UltaMate members. For more information about Ulta Coupons, refer to Everything You Need to know about Ulta Coupons. When I see 20% off one item coupons or 20% off drugstore coupons, I will usually list them below. Others will always be listed here or on my Ulta Page when they are available. All offers below are in reverse chronological order. Since I did not write a 2017 article, I am listing them here. Unique codes for the 2017 offers already expired. Unless I plan on skipping my 2018 offer, I will not include the unique codes in this article. If I included the code and it does not work, someone used it.

Refer to your coupon for exclusions. Select coupons have more exclusions than others. Regular exclusions for this coupon are: Chanel Fragrance, Beauty Steals®, Beauty Deals™, 5 for $5, 5 for $10, Hot Buys, Dyson, and clearance. Starting in 2018, some coupons included Salon Services (for new guests only), Dermalogica Skincare Services (with individual experience exclusions), Benefit Brow Bar Services. Fragrance used to get excluded from select coupons, but it has not been excluded from any offer since before 2017. Lancôme, Clinique, and Dermalogica were past exclusions, but have not been excluded from any recent offers. Hot new releases get excluded at times. Urban Decay Naked Heat was the last one I noticed (but as I noted below, it worked anyway). Whenever there is a specific product exclusion, it will state that on the coupon.

Only one coupon code works online so this does not combine with any other offer that requires a promo code. This will work with select product coupons in store, but it cannot be combined with another Ulta percentage or dollar off coupon. It may work with manufacturers coupons from the direct brands. As soon as I am able to confirm that, I will. The online code or in-store bar code will only work once so try to get all items you want during the sale period in one shopping trip.

All coupons below are Prestige unless marked with an *asterisk. 

2019 20% Off Prestige Coupon Offers

I am only listing the 2019 20% off Prestige Coupons in its Schedule and Rules article. You can see the 2018 offers below to guess when the 2019 20% off prestige coupons might repeat, but I mention all the 2018 offers in the 2019 article. It is also streamlined to make it easier to read.

2018 Annual Recap

Only Platinum and Diamond members reported receiving codes via mail this year. I got one in January, but I saw others reporting getting some in December as well. That means there were at least 2 rounds of mailed codes. Mailed codes are different from emailed codes. Anyone who was lucky enough to get a code mailed in January then again in December received up to 10 codes if they also got all 8 of the email offers.

Everyone received the same amount of emailed codes this year. There were five total rounds of codes. Only Platinum and Diamond members got a second code on Round one in January. Regular UltaMate members were the only ones to receive a second code via email on the second round in April. No one received a duplicate code via email for round three in June. All levels received duplicate codes for round four in October and five in December. While the duplicate codes for round five suggest sharing, that was not necessary. That makes a total of up to 8 unique, emailed codes for each member level.

2018 20% Off Prestige Coupon Offers

Part two of the fifth offer of 2018 released 12/12/18. It is valid through 12/16/18 and includes fragrance. Not valid on Dyson, Kiehls, CHANEL, Beauty Steals®, Beauty Deals™. Each person received two codes (one for themselves on 12/04/18 that is valid through 12/24/18 and one for a friend on 12/12/18 that is valid through 12/16/18). I am not using my codes or my son’s codes, so I am posting all three below. My son’s code is the same as the one I posted on the 4th but his friend code from today is new. That makes 3 of the 4 codes below new. They will work for the first 3 people to claim them.

I am attaching the in-store coupon from the 3rd new code, because it is the one most likely to work for someone who runs in store quickly.


I received a unique code for 20% off a hair tool that works on Dyson. It seems Ulta gives me a unique code once or twice a year that works on Dyson, and I am not going to use this one. My first came on 07/24/18. Hopefully one of you want a Dyson and can use it. This will only work for the first person to claim it (online with the code above or in-store with the bar code below). Valid 12/10/18-12/15/18.


The fifth offer of 2018 released 12/04/18. It is valid through 12/24/18 and includes fragrance. Not valid on Dyson, Kiehls, CHANEL, Beauty Steals®, Beauty Deals™. This is my son’s online and in-store coupon. It will work once for the first person to claim it.


Part two of the fourth offer of 2018 released 10/28/18. It is valid through 11/03/18 and includes fragrance. It was released the day after the other one expired. Both my son on his regular account and me on my Diamond account received a new code. Since the offer includes Benefit Brow bar and the salon (for new guests only), it is safe to assume this is the new normal. Not valid on Dyson, CHANEL, Beauty Steals®, and Beauty Deals™.

I am not using the code I posted, so the first person to claim it can have it.


I am not using my coupon, so the first person to claim it may use it.

Here is a store copy, but it will not work in store if someone redeems it online before you get there.

My son is not using his coupon, so the first person to claim it may use it.

Here is a store copy, but it will not work in store if someone redeems it online before you get there.

The fourth offer of 2018 released 10/14/18. It is valid through 10/27/18 and includes fragrance. An October offer has been a staple for many years. This is the third time the offer includes Benefit Brow bar and the salon (for new guests only), so I am guessing all future coupons will include this as well. Not valid on Dyson, CHANEL, Beauty Steals®, and Beauty Deals™.


A unique code for 20% off prestige items went out last year on the 10th of August (scroll down to see that). No August 2018 offer was sent. It is unlikely we will see an offer in September either.


A unique coupon for 20% off a styling tool that actually includes Dyson went out on 07/24/18. It is posted to its specific article.


My son is not going to use his code either so the first person to claim it may have it. Enjoy!

I am not using my code, which is in the picture below. If it is gone by the time you try it, someone already used it.

The third offer of 2018 released 06/21/18. It is valid through 06/30/18 and includes fragrance. A June (or July) offer has been a staple for many years. This is the second time the offer includes Benefit Brow bar and the salon (for new guests only). Unlike previous coupons, it does not mention whether it excludes Dermalogica services. Not valid on Dyson, CHANEL, Beauty Steals®, Beauty Deals™ and MAC Aaliyah Collection.


Those looking for one expensive drugstore item can use code 616674 for 20% off one item while they wait on the next coupon. Unless the item is over $17.50, the $3.50 off $15 is a better coupon. Expires 06/02/18.


Screen Shot 2018-04-19 at 8.23.46 AM

Part 2 of the second offer of 2018 released 04/19/18. It is valid 04/21/18 and includes fragrance. This offer was only emailed to regular UltaMate accounts. Platinum and Diamond members got a repeat email of the previous code as a reminder to use it if they have not already. Neither regular members nor Platinum members received a code via mail so (most) members only received one code this round.. This code also includes 20% off at the salon and Benefit Brow Bar for new customers.


Screen Shot 2018-04-19 at 8.16.36 AM

The second offer of 2018 released 04/12/18. It is valid through 04/21/18 and includes fragrance. An April offer has been a staple for many years. Only (select) Platinum and Diamond members got part one. Customer service has told Platinum members who did not receive the offer that it is targeted, even throughout the Platinum tier. This is the first time the offer includes the salon and Benefit Brow Bar for new guests, but it still excludes all Dermalogica services.

Screen Shot 2018-04-19 at 8.16.47 AM


Part 2 of the first offer of 2018 released 02/03/18. It is only valid 02/03/18 and includes fragrance. Yes, this overlaps the first offer, but as you can see, it is a different code. This is a Platinum Perk, and I can confirm that regular UltaMate accounts did not receive a second code via email. That makes this the third unique code Platinum members could have received this round (for those who got 1 by mail and 2 by email). I am not using the code so I am posting it below for the first person to claim it.


*A general 20% off coupon, 599858, released 01/28/18. It is valid through 02/04/18. This will only work on drugstore items.


The first offer of 2018 released 01/23/18. It is valid through 02/03/18 and includes fragrance. A late January offer has been a staple for many years.

Unlike the January 2017 offer, this offer has an in store coupon as well.

I received a separate unique code by mail on 01/20/18. It has the same end date and exclusions as the emailed offer. As I am saving this code for personal use, I attached my emailed code above for someone to claim.

Both the mailer and email claim this offer is a Platinum Perk. This code was emailed to regular UltaMate members. UltaMate members did not receive a code in the mail so the Platinum Perk may just be the second offer. I will note that in my Platinum Perk 2018 article.


In 2017, there were a total of 5 UltaMate 20% off prestige coupon offers. I cannot recall seeing a year with less than 5 prestige offers (although some were less than 20% in 2015) so this is pretty standard. Platinum members got 2 bonus offers. There were also 2 bonus offers released within the same redemption period, but they had different codes. That means regular members could have received as many as 7 emails, and Platinum members could have received as many as 9. Some of these offers were also mailed. As I did not save my mailers, I can only say I received at least 2 or 3. That means most Platinum members received over 10 codes across all methods last year.

Part 2 of the seventh offer released 12/19/17. It was valid through 12/24/17 and included fragrance. Yes, once again, the dates overlapped, but this was a different code.

I received an offer for 20% off one tool in between my seventh round of 20% off prestige codes in 2017. It arrived on 12/11/17 and was valid through 12/24/17. This one claimed to work on Dyson, but it didn’t. Ulta sent a blanket email with an apology offer after this (because it did not work for anyone else either) with a general code for 20% off tools that excluded Dyson. That was obviously not a consolation prize, because general codes are available to anyone and have a lot of restrictions. The funny thing is I have considered getting a Dyson, but I would only purchase it with 20% off. If it is not at Ulta, I can do it at Sephora in November.

The seventh offer (fifth for regular members) released 12/05/17. It was valid through 12/24/17 and included fragrance. An early to mid December offer has been a staple for many years.

Part 2 of the sixth offer of 2017 released 10/26/17. It was valid through 10/28/17 and included fragrance. Yes, this overlapped the sixth offer, but as you can see, it was a different code.

The sixth offer of 2017 (fourth for regular members) released 10/15/17. It was valid through 10/28/17 and included fragrance. A late October offer has been a staple for many years.

The fifth offer (third for regular members) of 2017 released 08/10/17. It was valid through 08/19/17 and included fragrance. In past years, this offer came in July. 2017 was the first year it appeared in August.

The fourth offer (second for regular members) of 2017 released 06/22/17. It was valid through 07/01/17 and included fragrance. I thought I saved all of my 20% off prestige emails from last year, but I distinctly remembered getting an offer before my anniversary. Though I did not use my coupon until 06/29/17, I did redeem it for the items below. It was memorable, because I remember seeing Urban Decay Naked Heat as an exclusion. I was able to use my coupon for it anyway. My husband and I were still together, and I told him about this deal when we discussed gifts. Sorry I do not have a screenshot (and I am not going to post one that belongs to someone else either). This offer has fluctuated from late June to late July over the years.

The third offer of 2017 released 04/13/17. It was valid through 04/22/17 and included fragrance. This was a Platinum Perk so it was a bonus 20% off prestige offer. In the past, this April offer was usually for everyone.

The second offer of 2017 released 02/17/17. It was valid through 02/25/17 and included fragrance. This was a Platinum Perk so it was a bonus 20% off prestige offer. There was no February offer in 2016 so this was a new redemption time.

The first offer of 2017 released 01/28/17. That is the only date it was valid, and it included fragrance. Most prestige coupons have a longer redemption period so this was rare. This offer was only emailed, and it was only valid online. It was one of the rare 20% off prestige codes that did not have an in store bar code. A late January offer has been a staple for many years.


The only other time I remember seeing a one day, online only prestige offer was in October of 2016. Hopefully, we do not see any more of these. I prefer more time and the in store redemption option, just in case.

In 2016, Ulta released 20% off prestige coupons to UltaMate members five times for regular members and six times for Platinum members: late January, early April, Platinum members in late June, early July, Platinum members who did not receive the late June offer got theirs in late July, late October, and Mid December.

What are your thoughts on these 20% off prestige coupons? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.

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26 thoughts on “Ulta Beauty 20% Off Prestige Coupon Schedule and Rules

  1. It used to be once online and once in store but I used my email & postcard in store and was going to place an online order too but both online codes say redeemed and now the coupon reads “in store or online” 😦

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  2. Thanks for letting me know. I will try to confirm this as soon as possible so I can update the info above. Since you tried in store first and online second, I will try it the other way around. I gave away my email code, but I still have my postcard.

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  3. Someone gave me an extra code so I was able to confirm that my postcard did not work in-store after I redeemed it online. The extra code did not work online after I redeemed it in-store. I even blacked out the online code as best I could before I redeemed the in-store code, and it still would not work. That means the codes are actually tied together. As I had not used a code in-store and online since 2016 (I mostly just shop online to get better deals), I cannot pinpoint exactly when this change took place. Thanks again for the heads up. Without your comment, I may not have checked it out.

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  4. The April 2018 coupon did not go to all platinum members. Only select platinum members is what Ulta told me when I inquired. Bummer!

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  5. Thanks. I will note that above. That said, it says it is a Platinum Perk. How can it be a Platinum Perk if not all Platinum (or higher) members get it? I truly believe customer service agents claim some offers only go to select members, because they do not know how or want to take the time to find new offers for those who are missing theirs. Thus, they give a blanket response. Yes, a lot of offers are targeted, but I only remember one time in 2016 where some members got their codes in late June and other members got their codes in late July. Other than that, I have received a code every time. If I get an extra code, I will email (I see your email address for the comment you made) it to you. So far, I have only received one this round.

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  6. Do you know what time the codes went out today? I haven’t received one yet 😦

    Thanks for your article – super informative!

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  7. My replies do not seem to be going through. I’ve typed this message twice before (so if it ever appears 3 times at some point, this is why). The email my son (who has a regular UltaMate account) received today came through at 4:53am PST. Diamond and Platinum members did not get a new code today (just the same code from before emailed again). Each member has only received one code (so far) this round. Members who have not received a code do not seem to have luck in getting one issued by calling customer service. While some people have reported success with that in the past, it has been a long time since I have heard of customer service giving a code when the member did not receive it. Most members get a blanket response that the offers are targeted. While I know Ulta has a lot of targeted offers, I have always received a 20% off code with every Platinum offer (except the summer of 2016 when members only got them in June or July). My son has a pretty new account so it is too early to say he gets all the regular offers. Only time will tell on that. I used my code already and gave the commenter above you my son’s code. I hope you are able to get a code. Good luck.

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  8. The current points promotion runs through the 16th. A general point multiplier and prestige coupon do not usually coincide. There was a late June offer in 2016 and 2017. I have a good feeling you will get one very soon. Keep that cart loaded. Saving $100 is worth the wait.

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  9. Hurry, hurry hurry !
    The beauty supply store by my moms has 20% off of everything on holidays (4 of July ) coming up soon… I like to shop and keep my tax dollars in my area but willing to cheat and shop where my dollars will buy more.
    I have $125.00!points with Ulta now . I’m in need for a great deal !

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  10. I always suggest shopping where you get the best deal. I am loyal to the deal, never a specific store. If that is not Ulta, that is okay. If a code does not arrive before that sale and you can get the items cheaper, you can shop at the other place. I’ve redeemed $125 in points at Ulta without spending more so you could spend your $125 in points at Ulta and get everything else at the other store.

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  11. I only use dermatological so if your coupons won’t include that product , you lost a good customer .

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  12. I do not work for Ulta (or anyone else). There were times in the past when Dermalogica was excluded, but it is not excluded from prestige coupons anymore.

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  13. I’ve read about that as well. If someone returns an unused item, I am okay with Ulta or any store reselling it. The reps returning used items to stock is unacceptable though. They should be thoroughly inspected before they are returned to the shelves. Whenever I shop in store, I try to make sure the item I am purchasing is new (at Ulta or any store) unless the item has a safety seal and cannot be opened. If it is sealed though, there is a better chance it is a brand new product.

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  14. Thank you for posting this! I had 2 different email accounts with Ulta and I wouldn’t get any “20% off total purchase” coupons with my Ulta credit card account. Which I think is stupid because they should reward those of us more. My best advice is to have as many separate accounts as possible to get the most coupons. The only bad thing about that is your reward points are separate as well.

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  15. When do you think we’ll see the next 20% prestige coupon? I’m ready to spend points and want to maximize…..thanks for all your articles, btw!

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  16. Last year, we got one on 08/10/17. Considering the June 2017 offer from the 22nd repeated on the 21st this year, there is a great chance it could happen again. If it does, the offer could arrive as early as tomorrow. If you are a Platinum member, the 10x points event is also coming soon (to replenish those points). My prediction for that is 08/20/18, but 08/27/18 while less likely, is possible. I’m happy to help.

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  17. It is really hard to say when the coupons break pattern. I listed my theories in the article (which I will edit out once the next one gets announced). If you are a Beauty Insider with Sephora, Rouge members are currently getting a 20% discount. VIB will get 15% and BI will get 10% starting on the 30th. Ulta’s drugstore brands are getting a 20% off code soon (code in article).

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