Twice a year, the Liter Sale offers Jumbo Sized products of your favorite haircare brands at deep discounts. Even the Gorgeous Hair Event has limited deals on super-sized hair products. The winter event usually starts mid to late December, and the summer event usually starts early to mid July. It is typically a five-week period that offers the same deals throughout the event. Its format is different from other major events that have a new steal each day with only a few deals that run throughout the event. Popular products will sell out before their scheduled end date, so buy them early in the event. This event runs 12/25/17 through 01/27/18. There are some items that only run for select periods throughout the event. The promotion always runs with the Love Your Skin Event, and it does again this year. That event starts January 7th and runs through the 27th.
The online link for the sale is not as advanced as it is for other events, so it is easier to view the items for this event from the catalog. You can purchase a pump for $1 ($3 value) with any jumbo purchase while supplies last. A pop up in the checkout screen will remind you to add it online. If the agent does not offer this deal in person, remember to ask for it.
Some drugstore hair products are on sale during the event. These products go on sale many times throughout the year, so I will not devote much attention to them here.
There are liters for $19.99 Each. These usually retail for $29.95-$55. Includes select items from: Redken, Matrix, Paul Mitchell, Sexy Hair, Fairy Tales, AG Hair, Kenra Professional, and Macadamia Professional.
Pureology Jumbo sizes are 15% off.
Some styling and finishing products are also on sale. Over 30 brands have items included in the Buy Two, get One Free Promotion, regularly $3.50 to $37.50 each. You can mix and match brands, but the free item must have equal or lower value than the first two.
Platinum and Diamond members are likely to receive a Platinum exclusive steal sometime during the event. These are not announced until the morning they’re released and will only be valid one day. I will update this when I see Platinum offers, but you may not see my article that day. Make sure you check your Ulta emails throughout the event.
More special promotions will start after the event is underway. Some of these brands are drugstore items so they will combine with the $3.50 off $15 coupon.
What are your thoughts on the Jumbo Love, Liter Sale? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.
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