I track all Ulta offers, and this article will cover all Platinum Perk offers for 2018. Offers that are exclusive to Diamond members offers are tracked separately. As soon as I see them, I will update this article with new offers. It could be a large post by the end of the year depending on how generous Ulta is with Platinum Perk offers. These are special offers that are only available for Platinum and Diamond members to purchase. It is one of the many perks of being a Platinum or Diamond member with Ulta. My goal with tracking offers is to better predict trends, as many retailers including Ulta repeat offers around the same time each year. This means I can look at the 2018 offers to get an idea of when 2019 offers may arrive.
By having them all listed in one place, it is also easier to see a pattern (if there is one) and helps predict when the next 2018 offer is coming. Platinum Perks are available to all Platinum and Diamond members whether you received the email or not. This is not a targeted offer and will work for any Platinum or Diamond member signed into his/her account. If you are a Platinum or Diamond member who do not receive an email on this promotion, you are probably having issues receiving emails. Contact Ulta to reset your emails. I had to do that once, and my emails returned within a few days. Hopefully, you have the same quick turnaround I received.
Sign into your Platinum or Diamond Account before you add a Platinum Perk to your cart.
Platinum Perks are usually around 50% off, so these are similar to daily steals offered during major promotions. They can pop up any time during the year and like daily steals, they are usually only available for one day. If you purchase a Platinum Perk during a major promotion, like Love Your Skin, 21 Days of Beauty, or the Gorgeous Hair Event, they are usually available with free shipping. Any Platinum Perk purchased outside of a major promotion is subject to the free shipping minimum (which is usually $50 for Platinum members and $25 for Diamond members). The good news is you can typically load your cart with multiples of the perk and save even more.
Platinum Perks also include first access to select full-priced items. While that is a definite perk, it is not really a deal. I am not mentioning those items here, but I will occasionally mention them on my Ulta retailer page. Large GWP bags are available 4 times a year with a $125-$175 purchase.
Platinum Members got a one-day only offer for 5x points on all products on 12/16/18. See that article.
Platinum members got a 4x offer for an in-store purchase on December 6th. It is valid through 12/24/18.
There were a lot of offers on 12/05/18. They were only valid on the fifth and online. *Most were gone before I even woke up.
Get 5x points on all eyeshadow palettes. This is the only Platinum offer that does not expire when the day ends. It is valid from 12/05/18-12/09/18. *There was a one-day only freebie with an eyeshadow purchase (available to all members). It was gone before I even woke up, but I will still list it in the general offers if you are curious. I am also listing this offer in the 5x Points article.
-Get a free Ariana Grande Cloud Deluxe Mini with a $50 online purchase. *This was gone before I woke up.
Get 30% off the Plantscription Anti-Aging Power Serum in both sizes.
Get 25% off CeraVe.
Get a free 4-piece Gift with a $25 Urban Decay purchase.
Get a free Full-Size BADgal BANG! Mascara with a $25 Benefit purchase. *This was the Diamond Perk from February 2018, and I loved that it had come full-circle. Sadly, it was out-of-stock before I woke up. Thankfully, I have tried a deluxe sample of this. It is more clumpy than I prefer.
Get a free Travel Size Perfect hair Day (PhD) Body Builder with any Living Proof Purchase.
Get a free 3-piece Gift with a $30 NARS purchase.
Get $40 off a Paul Mitchell 1” Neuro Halo Styling Iron with Neuro Protect.
Platinum members get 3x points from 11/27/18-12/02/18.
Platinum members get 3x points from 11/11/18-12/17/18.
-The fourth Platinum GWP Beauty Bag of 2018 released 11/09/18. It is a 30-piece bag available with a $150 purchase while supplies last. This has a $280 value. I will probably not grab this one. See its dedicated article for more details.
There were a lot of offers on 11/05/18. They were only valid on the fifth and online.
-Receive a free full-size BEAUTY by POPSUGAR Be Sweet Tinted Lip Balm in Clear Skies with a $30 skincare purchase.
-Receive a deluxe Clinique Moisture Surge Hydrating Supercharged Concentrate and Moisture Surge Face Spray with a $30 purchase.
-Receive a free Makeup Bag with a $25 Benefit Cosmetics purchase. *The funny thing about this is I already had one and my nieces were fighting over who was going to get it. I did not need anything from Benefit today or I would have gotten one for the niece who missed out.
-Receive a free 6-piece Gift with a $25 Skyn Iceland purchase.
-Get the Alterna Caviar Anti-Aging Bond Repair Leave-In Protein Cream for 50% off, now $19.50.
-Get the Ulta Beauty 12 Days of Beauty for 40% off, now $10.50
-Receive a 7-piece Gift with any men’s purchase.
-Receive a free Cloud Deluxe Mini with a $50 Ariana Grande purchase.
There were a lot of offers on 10/02/18. They were only valid on the second and online.
-Get 25% off bareMinerals.
-Receive a 5-piece hair sampler with a $25 purchase.
Receive a free full-size Perricone MC Full Size Vitamin C Ester Citrus Brightening Cleanser with a $50 skincare purchase.
-Receive a free 5-piece gift with a $50 Juice Beauty purchase.
-Receive a free full-size Rituals The Ritual of Ayurveda Foaming Shower Gel with a $15 bath purchase.
-Receive a free 3-piece Favorites Set with any The One By Frederic Fekkai purchase.
Platinum members get 3x points from 09/30/18-10/13/18.
-Get the tarte Shape Contour Concealer for $13.50. Regularly $27. Valid 09/28/18 only.
I have an in-store coupon with a unique code that will only work once. Anyone with a Platinum or Diamond account can order this online without a code though.
The third Platinum GWP Beauty Bag of 2018 released 09/21/18. It is a 35-piece bag available with a $125 purchase while supplies last. This has a $294 value. I will probably not grab this one.
View its article for more details.
There is a September 9th offer for 5x Points for Diamond and Platinum members that I placed in the 3x, 5x article.
The following Platinum Perks are exclusive to the fall 2018 21 Days of Beauty.
- All Steals Ship for free throughout the event (steals only; does not apply to Ulta Beauty Collection or Hot Buys)
- Monday, September 3rd- 0.5oz Lancome Visionnaire Eye Cream Advanced Multi-Correcting Eye Balm -$32.50 (50% off)
- Sunday, September 9th- MAC Girl Select Palettes -$19.75 (50% off)
- Sunday, September 16th- 0.01oz Benefit Cosmetics Goof Proof Brow Pencil Easy Shape & Fill -$12 (50% off)
There are a lot of offers today, 09/03/18. They are only valid today and online. *I am not redeeming anything today, so my code for the free Diamond (listed in its tracking article) offer is available to the first person who claims it.
This is a Platinum Perk for the Fall 2018 21 Days of Beauty. View the article for all steals, but every Platinum Steal (including this one) for the event is listed above this.
-Get the bareMinerals Complexion Rescue Tinted Hydrating Gel Cream Broad Spectrum SPF 30 for $19. Regularly $30.
-Receive a free 2-piece Clinique Take It All Off Gift with a $30 online makeup purchase.
-Receive a free full-size Amazonian Clay 12 Hour Blush with a $20 tarte purchase.
-Receive a free deluxe Joy by Dior with any full-size Dior Women’s Fragrance Purchase.
-Receive a free 3-piece DevaCurl Gift with a $25 online purchase.
-Receive a free 4-piece Gift with any Butter London purchase. *This was gone before I even checked the link.
-Get 40% off the Elchim 8th Sense Professional Hair Dryer. Now $150 (regularly $250).
-Receive a free full-size Platinum Deep Detox Scrub with a $25 Kenra purchase.
I never cover early purchase opportunities, so this is for the free 2-piece gift with any Estee Lauder purchase. Available 08/24/18 only.
There are a lot of offers today, 08/06/18. They are only valid today and online.
-Receive a free flesh Touch Flesh Highlighting Balm in Pinky with a $30 makeup purchase. I redeemed this one.
-Get 50% off all Laura Geller Highlighters. I already own all of the Baked Gelatos, but I grabbed a couple of other kinds.
-Receive a free 3-piece Living Proof gift with a $30 purchase.
- No Frizz Shampoo (2.0 oz)
- No Frizz Conditioner (2.0 oz)
- Perfect Hair Day In-Shower Styler (1.0 oz)
-Get 50% off a Bio Ionic Curl Expert Pro Curling Iron -$65 (regularly $130).
-Platinum members get 3x points on all products and services. Valid 08/04/18 – 08/18/18.
–5x points on anything for Platinum and Diamond members went out on 07/22/18. It is valid through 07/29/18.
There are a lot of offers today, 07/09/18. They are only valid today and online.
Receive a 3 piece Clinique gift with any purchase:
*This was still available in the late afternoon when I made my purchase so there was either more stock than usual or people placed less orders this time.
- 7 Day Scrub Cream (1.0 oz)
- Moisture Surge (0.5 oz)
- Chubby Stick Moisturizing Lip Colour Balm
Receive a 2-piece gift with a $65 Kate Somerville purchase:
*This also included early access to new items, but I do not share those.
- ExfoliKate Cleanser Daily Foaming Wash (1.0 oz)
- ExfoliKate Glow Moisturizer (0.5 oz)
Receive a free Makeup Bag with a $30 Benefit Cosmetics purchase.
Receive a free 4-piece gift (really 6 if you count the 2 foils) with a $15 Pur Cosmetics purchase:
I redeemed this one.
- Full Size Big Look Mascara (0.12 oz)
- Full Size Chrome Glaze High-Shine Lip Gloss In DIY (0.07 oz)
- Full Size On Point Liquid Eyeliner in VIP (0.11 oz)
- 2 Get A Grip Endurance Eyeshadow Primer Packettes (0.05 oz)
- Cosmetic Bag (approx 6 H x 9″ L x 1/4″ W
Receive 50% off select Winky Lux products.
*I’ve always wanted a flower balm but never purchased one. This was my chance. The only problem was they were not discounting to 50% off (well, the pink was out-of-stock and the other colors weren’t discounting). After holding for more than 30 minutes to get an Ulta rep on the phone, and waiting longer once I got her on the phone so she could investigate, she told me she would issue me a gift card for the difference. So, I placed the full-price order using the gift card she issued. It took a little over an hour from start to finish, so I cannot recommend this route unless you really want the lip balm but are only willing to pay $7.
-Receive a free full-size fatboy Spray Putty with a $10 mens purchase.
* I redeemed this one and even purchased a fatboy item, although not the one recommended in the photo.
Receive a free 3-piece set with a $25 Bumble and bumble purchase:
- Bumble and Bumble Hairdressers Invisible Oil Primer (1.0 oz)
- Bumble and Bumble Thickening Spray (1.0 oz)
- Bumble and Bumble Don’t Blow It Fine (H)Air Styler (0.5 oz)
Get 30% off drybar Hot Toddy Heat & UV Protectant.
Get 50% off Hot Tools Nano Ceramic 1” Flat Iron.
-Receive an 8-piece gift with a $30 online purchase. Valid 06/22/18 and while supplies last.
The 8-piece Ulta Beauty Gift includes:
- Automatic Eye Liner in Black (0.05 oz)
- Automatic Brow Pencil in Medium (0.05 oz)
- Lip & Cheek Color Stick in Mauve (0.06 oz)
- Eye Color Stick in Champagne (0.06 oz)
- Face Sculpting Color Stick Contour (0.06 oz)
- Oil Blotting Sheets (10 ct)
- Hot Pink Knotted Pony (1 ct)
There are a lot of offers today, 06/04/18. The bag is while supplies last. All others are only valid today and online.
Get Stila Glitter & Glow Liquid Eyeshadow for $14 (regularly $24)
-Receive a 2-piece set with a 0.23oz Advanced Night Repair Synchronized Recovery Complex II and a 0.5oz Revitalizing Supreme+ Global Anti-Aging Cell Power Creme with any Estee Lauder purchase. *I do not cover early access to purchase items in this article so ignoring the other part of this offer is intentional.
-Receive a 3-piece set with a Too Faced Heart Cosmetic Bag, a deluxe Better Than Sex Mascara, and a deluxe Mascara Melt Off Cleansing Oil Mascara Remover with a $20 Too Faced purchase.
-Get CoverFX Natural Finish Foundation for $21 (50% off)
-Receive a 3-piece set of 0.08oz Lip Glasses in Dilly Dazzle (bright midtone purple), Itsy, Bitsy (soft pink, lavender pearl), and Raring to Go (bright fuchsia) with a $15 MAC purchase. I redeemed this one.
-Get Velvet Sculpting and Blush Brushes from It Brushes for Ulta for 50% off.
-Receive a 3-piece gift with any Viktor and Rolf Bonbon fragrance collection purchase.
-Get Alterna Caviar Style Sea Chic Volume & Texture Foam Spray for $16 (50% off)
-Get L’Ange Curling Wands 50% off
-Get select Men’s Grooming for 50% off
-Platinum members get 3x points on all products and services. Valid 06/03/18 – 06/16/18.
There are a lot of offers today, 05/07/18. They are valid online only through the end of the day.
-Receive a woosh Beauty The Fold Out Face w/Secret Brush Set with any purchase. *This was out-of-stock before I even logged into the site so it was really popular with the East Coast and early risers. Because the main gift was gone, I opted out of all offers this month.
-Get Lipstick Queen Nothing But the Nudes lipsticks for $12 each (50% off). I love Lipstick Queen and would have ordered at least one but again, it did not seem worth it without the main gift.
-Receive a 2-piece Carolina Herrera Good Girl Gift with a $20 fragrance purchase.
-Get an It Brushes for Ulta Your Multi-Tasker Deluxe Dual-Ended Travel Brush Set for $24 (50% off).
-Receive a Butter London Sheer Wisdom Serum Shadow with any makeup purchase. I’ve been curious about these and would have loved to get one (but again I will not make a purchase without the main gift).
-Receive a 5-piece Beautifully Bare 5 Piece Kit with a $20 e.l.f. purchase. I already own most of the items in this set and am actually publishing a e.l.f. full face review later today or tomorrow. It does not include any of these specific items though.
-Receive a 2-piece gift and Gold Pouch with any Phyto Phytomillesime Collection purchase.
-Get a dr. brandt MAGNETIGHT Age-Defier for $37.50 (50% off). I actually told myself I would purchase a full-size of this if a good enough deal popped up. I sampled it and wanted to see if I did not give it a good enough try. Well, the deal came, but again (broken record, I will not purchase it when the main gift is gone).
-Get a CHI Onyx Euroshine 1” Flat Iron for $79.99 (50% off).
-Platinum members get 3x points on all products and services. Valid 04/22/18 – 05/05/18.
20% off Prestige coupons went out 04/12/18. They are valid through 04/21/18 and include fragrance. An April offer has been a staple for many years. In 2017, only Platinum members got the April offer. For 2018, it started with Platinum members, but UltaMate members got the offer on the 19th. Thus, the Platinum Perk was seven extra shopping days. Customer service has told Platinum members who did not receive the offer that it is targeted, even throughout the Platinum tier. Diamond members get all the perks Platinum members get so they got this offer as well. This is the first time the offer includes the salon and Benefit Brow Bar for new guests, but it still excludes all Dermalogica services.
There are a lot of offers today, 04/02/18. They are valid online only through the end of the day. The first ones from the email are ones already included in the 21 Days of Beauty list below so scroll down to see those.
Get a Lancome Glow For It All-Over Color Highlighting Palette for $19.50 (50% off). Online only. I ordered one of these.
-Receive a free 5-piece Buxom gift with a $35 purchase. The email said it was out-of-stock, but it let me add it to my order. We’ll see if it actually arrives. Online only.
-Buy one, get one free Nudestix Eye Color Pencils. This sold-out while I was sleeping. Online only.
-Receive a free full-size Physicians Formula Charcoal Detox Cleansing Stick with a $15 Physicians Formula purchase. Online only. There is another item I’ve wanted from this line so I ordered this.
-Recieve a free Floral Purse Spray and Small Pouch with a 1oz Coach Women’s fragrance collection purchase. Online only.
-Receive a free full-size 7.5oz Kenra Dry Volume Burst 3 with any $10 haircare purchase. Online only. I thought this was a dry shampoos so I ordered this. My hair is fine so a volumizing spray is still cool.
-Receive a free 9-piece Hair Styling Sampler with a select Jumbo Haircare purchase. Online only. I really have enough shampoo and conditioner to last forever, but getting one jumbo bottle works for this and the volumizing spray above. If you select a $13.99 bottle like I did, you can get the 9-piece sampler and free full-size dry shampoo for less than the dry shampoo alone. The $13.99 bottle also combines with the $3.50 off $15 purchase coupon (as long as something else costing at least $1.01 is drugstore in your cart).
-Receive a free NuMe Styling Wand with any Nume Hair Styling Tool purchase. Online only.
-Receive a free full-size Instant Mineral Broad Spectrum SPF 45 Sunscreen with a $40 Peter Thomas Roth purchase. Online only.
I do not usually add early access perks, but I wanted to note this one somewhere. On 03/23/18, I got an email saying Platinum members could have early access to purchase the new NYX Lip Lingerie, which is not available online until 04/12/18. What made me mention this is it says Buy 2, Get 1 free on the entire NYX Professional Makeup Brand. Since I regularly update the Buy More, Save More article, I knew that was not the active NYX offer. It made me wonder if this offer was exclusive to Platinum members and by extension Diamond members. After testing it, I can confirm it is a misprint. Whether Platinum or not, all NYX products are buy 1, get 1 50% off. The current offer requires a purchase of two and you essentially get up to 25% off each item (if both items cost the same price). When you have a buy 2, get 1 free offer, you must purchase 3, but you are getting up to 33% off each item (if all 3 items cost the same price). In other words, if the wording on the ad was true, it would have been a real perk. A chance to save more (when purchasing more).
The following Platinum Perks are exclusive to the spring 2018 21 Days of Beauty.
- All Steals Ship for free throughout the event (steals only; does not apply to Ulta Beauty Collection or Hot Buys)
- Sunday, March 18th- 0.32oz LORAC Pro Palette 3 -$22 (50% off) *online only
- Sunday, March 25th- 0.75oz Benefit Cosmetics The POREfessional Face Primer -$15.50 (50% off) *online only
- Monday, April 2nd- 0.521oz It Cosmetics Confidence in Your Glow -$16 (50% off) *online only
- Monday, April 2nd- It Cosmetics Heavenly Skin One-Sweep Wonder Brush #705 -$24 (50% off) *online only
- Monday, April 2nd- MAC Instant Artistry Lip Prep Nude Kit -$19.75 (50% off) *online only
-Platinum members get 3x points on all products and services. Valid 03/11/18 – 03/17/18.
There are a lot of offers today, 03/05/18. They are valid online only through the end of the day.
-Receive a free full-size Beauty by Popsugar Be The Boss Lip Gloss in Time After Time with any purchase. I was able to order this before it went OOS.
-Receive a free Derek Lam 10 Crosby Fragrance Sampler with a $20 fragrance purchase.
-Receive a free It Brushes for Ulta Airbrush Complexion Brush #77 with an It Cosmetics Bye Bye Foundation Moisturizer purchase. I almost went for this, but Kathleenlights says this is pretty much the same as the CC Cream. When Ulta offered the free brush with a purchase of that in January, I restocked.
-Receive a free 2-piece Dermalogica Gift (0.17oz Photo Replenish Oil and 0.17oz Overnight Repair Serum) with a 0.34oz Sound Sleep Cocoon purchase. The gift is still in stock, but the item you have to purchase ran out-of-stock while I was sleeping. If you add the gift to your cart without the qualifying purchase, it will charge you $50. I guess this was a popular perk for the people on the East Coast, because it was the only one that ran out before I got a chance to buy things.
-Get 40% off the entire Wunder2 brand. I’ve wanted to try the brow product from this brand for a while so I took advantage of this deal. If they ever do it again, I may try the mattifying powder. It looks cool, but my skin is just not very oily, even in the T-zone.
-Select a free Lime Crime Unicorn Hair Try Me Kit with any Haircare purchase. My youngest has asked me for temporary hair color. After disliking both a temporary spray and hair gel, I was thinking of getting a semi permanent color for him. Although I have not purchased anything from this brand due to past drama, this is the second time it reached me as a GWP. The gift loads with even small haircare purchases. All of the really cheap items are sold-out, but there are $1.99 items still available that work to receive this. I purchased a $2.99 Hask Keratin Oil Smoothing Shine Oil Vial to get this for free.
-Get a PMD Personal Microderm Hand and Body Kit for $99 (regularly $159).
02/05/18- There are a lot of offers today. The bag is while supplies last. All others are only valid today and online.
-Receive a free 1.7oz Matrix Biolage Raw Color Care Shampoo and Conditioner with any purchase.
-Receive a free Mini Flat Iron with a $79.95 Babyliss Pro purchase.
-Receive a full-size Maybelline Total Temptation Mascara in Blackest Black with any $20 makeup purchase.
-Receive an It Cosmetics Discover IT Kit with a $15 It Cosmetics purchase.
-Get 50% off It Brushes For Ulta Velvet Luxe Foundation Brushes.
-Receive a 2-piece Juicy Couture Viva la Juicy gift with any $20 fragrance purchase.
02/03/18- Platinum members received a second 20% off prestige brands coupon code via email. It is only valid 02/03/18 and includes fragrance. This overlaps the first offer, but as you can see, it is a different code. It is a Platinum Perk, and I can confirm that regular UltaMate accounts did not receive a second code via email. That makes this the third unique code Platinum members could have received this round (for those who got 1 by mail and 2 by email). Considering regular members only received one code (emailed) and Platinum members received up to 3, this is a Platinum Perk. I am not using the code so I am posting it below for the first person to claim it.
01/23/18- Platinum members received a 20% off prestige brands coupon code via email and mail. This code is valid through 02/03/18. Both were labeled as a Platinum Perk. While UltaMate remembers received the emails as well (not attaching the email because it was not a real Platinum Perk), they did not receive a separate unique code in the mail.
01/19/18- Receive a free NYX Professional Makeup Worth The Hype Mascara with a $10 NYX purchase. Valid while supplies last.
There are multiple Platinum Perks available today, 01/01/18. The first is free shipping with a $35 minimum purchase. It was working earlier, but is not presently working. Hopefully, Ulta fixes this soon. All offers are only valid today and online.
There is a Platinum GWP Perk. Receive a free Julep Cushion Complexion 5-in-1 Skin Perfector with any purchase. Expires 01/01/18. Add the gift and any product to your cart to remove the charge. I actually received one of these in my August Julep Maven Box, but I have not tried it yet. This freebie gave me a chance to pick up a different color to ensure a proper match.
It Cosmetics Bye Bye Lines Serum is $29 (usually $58). Expires 01/01/18.
A brand specific GWP is available. Receive a 4-piece gift with a $20 tarte purchase. Expires 01/01/18. Add the gift and $20 in tarte products to your cart to remove the charge.
Smashbox Photo Finish Primerizer is $25 (regularly $42). Expires 01/01/18.
Another brand specific GWP is available. Receive full-size bareMinerals Gen Nude Matte Liquid Lip Colors in Cosmic and Fancy with a $25 bareMinerals purchase. Expires 01/01/18. Add both lipsticks individually and $25 in bareMinerals products to reduce the charge.
Yet another brand specific GWP is available. Receive an Eye Must Have Treat (3 piece gift) with a $25 Clinique purchase. Expires 01/01/18. Add the GWP and $25 in Clinique products to remove the charge.
Receive a full-size Perricone MD H2 Elemental Energy Hydrating Cloud Cream with any $50 skincare purchase. Expires 01/01/18. Add the GWP and $50 in skincare products to remove the charge.
Juice Beauty GREEN APPLE Age Defy Moisturizer is $24 (regularly $48). Expires 01/01/18.
Alterna Caviar CC Cream is $13 (regularly $26). Expires 01/01/18.
What are your thoughts on these Platinum Perks? Let me know below. Targeted Offers are exclusive to UltaMate Rewards Members, so I do recommend joining. Whenever there is an exclusive or unique Ulta Beauty offer, I will note that above. An advanced breakdown on Earning and Redeeming Points can help you maximize the UltaMate Rewards Program. Coupons are almost always available. I go over all types of Ulta coupons and track 20% off prestige coupons. Remember to check my Ulta Deals page before placing an online order for possible exclusives and advice. There are always general and brand specific offers I do not list, so check the GWP section of the Ulta site as well. Ulta encourages deal stacking. Most major events run on a schedule, and I track each one. Read Tips For Getting the Best Deal at Ulta. See all Ulta articles. View my main page for the guide map to the site and deeper deal exploration.
Disclosure: Affiliate Links
I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.