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The Ulta Liter Sale is Over a Month Long- Runs December 25th 2016 Through January 28th 2017

See the 2018 Liter Sale.

Twice a year, the Liter Sale offers Jumbo Sized products of your favorite haircare brands at deep discounts. Even the Gorgeous Hair Event has limited deals on super-sized hair products. The winter event usually starts early to mid January, and the summer event usually starts early to mid July. It is typically a three-week period that offers the same deals throughout the event. Its format is different from other major events that have a new steal each day with only a few deals that run throughout the event. Popular products will sell out before their scheduled end date, so buy them early in the event. This event runs 12/25/16 through 01/28/17, so the event officially starts in December this time and lasts for five weeks! There are items that only run for select periods throughout the event, which may explain the increased shopping schedule. The promotion always runs with the Love Your Skin Event, and it does again this year. That event starts January 8th and runs through the 28th.


The online link for the sale is not as advanced as it is for other events, so it is easier to view the items for this event from the catalog. You can purchase a pump for $1 ($3 value) with any jumbo purchase while supplies last. A pop up in the checkout screen will remind you to add it online. If the agent does not offer this deal in person, remember to ask for it.

The cheapest liters $12.99 Each. These items usually retail from $21-$41.99. Includes select items from: Matrix, American Crew, Wella, Tigi, Rusk, and Sexy Hair.


There are liters for $19.99 Each. These usually retail for $29.95-$55. Includes select items from: Redken, Matrix, Paul Mitchell, Sexy Hair, and AG Hair.

There are liters for $14.99 Each. These usually retail for $20-$53. Includes select items from: Redken, Matrix, Paul Mitchell, Sexy Hair, Joico, Sebastian, AG Hair, and Kenra Professional .


There are liters for $29.99 each. These usually retail from $41-$50. Includes select items from: Redken, Nioxin, Kenra Professional, and Macadamia Professional.


Pureology Jumbo sizes are 15% off. There are items with and without discounts that will be offering GWP, including: Instyler, Alterna, Kenra Professional, Ouidad, Keratin Complex, and more.

The Show Off Your Style Professional Hair Styling and Finishing Sample Kit is $9.99. It includes seven popular deluxe hair samples and 2 foils. For complete details on any Ulta kit (including this one), view the Ulta Kits article.


Some regular sized styling items are also on sale. Over 30 brands have items included in the Buy Two, get One Free Promotion, regularly $3.50 to $37.50 each. You can mix and match brands, but the free item must have equal or lower value than the first two.


Brands participating in the Buy One, get one 50% off promotion cannot be interchanged. Both items must come from the same brand to qualify.


A lot of hair tools are also on sale, so this event has a nice mix of everything you need for gorgeous hair! Of course, the next Gorgeous Hair Event will repeat sometime in May, so more hair deals are coming.

Platinum members are likely to receive a Platinum exclusive steal sometime during the event. These are not announced until the morning they’re released and will only be valid one day. I will update this when I see Platinum offers, but you may not see my article that day. Make sure you check your Ulta emails throughout the event.

More special promotions will start after the event is underway. Many of these brands are drugstore items, so these sales will combine with the $3.50 off $15 coupon, 405337 through 01/07/17 or 408899 from 01/08/17 through 01/28/17.

I will continue to post offers I am aware of, so no worries if you happen upon this post after the offers above expire. If you have questions about any Ulta Coupon, I go over all types. Targeted Offers are exclusive to UltaMate Members, so I do recommend joining. New members get $10 of their first purchase with a referral. Remember to check all Ulta offers before placing an online order, because there are always general or brand specific offers that are not targeted. Deal stacking is not only allowed, it’s encouraged. See all Ulta articles. Read Tips For Getting the Best Deal at Ulta. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate and Referral Links

notcreative View All

I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.

2 thoughts on “The Ulta Liter Sale is Over a Month Long- Runs December 25th 2016 Through January 28th 2017 Leave a comment

  1. I want my birthday gift I looked last year and said I wasn’t registered and again having problems done this 6 timez

  2. I hope you get it. I would suggest calling Ulta customer service to see if they can assist you, because the people in store will not help you unless you have a coupon for it. Happy Birthday!

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