If you have to buy it, get the best deal!
New birthday gifts are available every quarter at Ulta in 2017 and 2018. Remember to check all birthday offers before your birthday arrives, because many retailers have great offers. Every quarter when the next gift announces, I will update this (and the main post). If you have not joined the UltaMate Rewards Program yet, join before your birthday to receive your free gift. Joining with a referral link will also give you $10 off your first purchase.
Platinum members receive a $10 coupon on their actual birthday (in addition to the standard gift), which is good toward anything without a purchase minimum. This coupon is valid in store or online. It will work once in store AND once online, because the codes are different. If you have questions about any Ulta Coupon, I go over all types. You will not pay anything in-store if your purchase is $10 or less. There is a free shipping minimum (usually $50 but it does lower at times to $35 or even $25) for online purchases, so only order online if you’re going over it. Shopping in store is the only way to redeem the standard and Platinum gifts at the same time.
All members get 2x points on every purchase the entire month of their birth. Yes, this offer combines with others. There is a simple breakdown of how points multiply on my Ulta Page, which also covers everything about the UltaMate program and shopping at Ulta. It is not as simple as adding them together, because base points and the Platinum bonus never multiply. The easiest way to look at this is you get a bonus point for your birthday, because the first point is something you’d get anyway.
There is no purchase required to receive a birthday gift, but it must be picked up in person. It cannot be added online, so the product links below are to view what you will receive if you pick it up in person. Adding the item from the link will not deduct the cost. Ulta mails a coupon (required for redemption) on your actual birthday, and it is good for 30 days afterward. The coupon will list the gift you are eligible for. If your birthday falls on the cusp of another gift, it is up to the store whether they will allow a substitute. My redemption period extends into the second quarter, but I preferred the Quarter One gift to the Quarter Two gift for 2016. Those with Quarter Three and Four Birthdays in 2016 were extremely lucky in 2016, so I expect them to receive better gifts in 2017 as well. Someone at Ulta really likes those quarters.
If your birthday lands in the Fourth Quarter gifts (October, November, and December), your gift is a 0.17oz It Cosmetics Superhero Elastic Stretch Volumizing Mascara. Ulta sells it in this size for $12.
If your birthday falls in the third quarter (July, August, or September), your gift is a full-size NYX Birthday Palette (eyeshadow), which is an Ulta exclusive. Similar palettes retail for $19.99, but Ulta quotes this one with an $18 value. NYX has some great, quality palettes, so this is worth picking up. *Multiple people are reporting that Ulta is no longer offering the NYX palette to those with birthdays at the end of the third quarter. The replacement gift is Clinique High Impact Mascara. I am unsure why the gift was substituted but people are reporting that there is no stock at any store indicating the gift was completely pulled.
If your birthday falls in the Second Quarter (April, May, or June), your gift is a deluxe Lancome Monsieur Big Mascara. It is a new mascara that is not yet for sale at Ulta or elsewhere. Most full-size Lancome mascaras retail for $27.50. Assuming this is around half-size, it is worth about $13.75. Some Lancome mascara samples, like Hypnose Drama, are bigger than half-size and others, like Definicils, are smaller than half-size.
If your birthday lands in the First Quarter (January, February, or March), your gift is a 0.25oz Benefit the Porefessional. *Ulta sells the sample in this size for $12 (making the value slightly higher than the Quarter One Gift from 2016). This is a great primer on pores, but I do not suggest using it in areas with dry skin.
My birthday falls in the First Quarter, so I received this gift and the $10 coupon, which I am not doing an article on. In 2016, I used it to get a Stila Smudge Stick in Lionfish for $1 on 03/31/16, because it was on sale for $11 for the 21 Days of Beauty steal. That steal is/was available again this year on 03/23/17.
Happy Birthday! Targeted Offers are exclusive to UltaMate Members, so I do recommend joining. New members get $10 of their first purchase with a referral. I will continue to post offers I am aware of, so no worries if you happen upon this post after the offers above expire. If you have questions about any Ulta Coupon, I go over all types. Remember to check all Ulta offers before placing an online order, because there are always general or brand specific offers that are not targeted. Deal stacking is not only allowed, it’s encouraged. See all Ulta articles. Read Tips For Getting the Best Deal at Ulta. View my main page for the guide map to the site and deeper deal exploration.
Disclosure: Affiliate and Referral Links