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Ulta Double GWP Bag Available Now with a $75 Purchase and 5X Points on It Brushes for Ulta

See General 2018 Beauty Bag Offers.

See 2018 5x Points Offers.

Ulta is my favorite place for deal stacking, because when it rains it pours. I already had some It Brushes for Ulta items in my cart, because I received a 5x points offer that expires on 10/01/16. Everyone receives different multipliers, but check the My Rewards section of your online account to see which ones you’ve received. My account also has 5x points for Too Faced. An affiliate exclusive bag released on the 27th, but it did not start working until today. That is probably for the best, because another exclusive bag released today as well.


While I’ve received more than one bag at a time, I can easily say these are the best two I’ve received together. The one I received in the recent Platinum Only offer was better on its own.


There were two items from It Brushes from Ulta that I really wanted.


The It Brushes for Ulta Your Superheroes Full-Size Travel Brush Set retails for $50. It comes with six brushes.

Unstoppable Powder: Plush, large domed brush head for even powder application
Seamless Foundation: Dense, tapered brush head in flat paddle shape
Effortless Crease: Narrow, tapered head designed to fit into the crease of the eye
Smoothing Concealer: Small thin, tapered flat brush head great for getting into small hard to reach areas of the face
Absolute Shadow: Small, soft rounded head designed for the delicate eye
Flawless Liner & Brow: Firm, flat angled brush


I’ve never spent that much for a travel set before, which is probably why my current travel brushes are absolute garbage. After using my travel brushes to apply makeup for our Club 33 visit, I decided I would never use them again. My plan was to purchase brushes before my next trip, but I do not have one planned.


That is why point multipliers are really effective at pushing orders. I love the case these brushes come in. It is beautiful on the outside, and it has a nice spot inside for all the brushes.


I cannot see myself using the Seemless Foundation Brush, so I will likely throw something more practical in there for trips.


The main reason I selected this set is they are full-size travel brushes. I am over tiny brushes and do not even like them for traveling. These really are close in size to the other brushes I’ve purchased from this line.


It is only slightly smaller than the pretty pink brush I purchased below.


That pink brush is about the same size as the other full-sized brushes I’ve purchased. There is a really good chance I will use these brushes even when I’m not traveling. Each brush still feels soft, and the quality does not seem way worse than the others from this brand. Once I use these, I will edit in a review.


It Cosmetics will donate a brush to the American Cancer Society’s Look Good Feel Better program for every limited edition It Brushes for Ulta Love Beauty Fully Love is the Foundation Brush purchased. That is part of the reason I wanted it. I love when companies give back, and I love if I am able to assist with that. Tom’s are my favorite shoes for that reason, and it does not hurt that they’re super comfortable.


The It Brushes for Ulta Love Beauty Fully Love is the Foundation Brush retails for $30. Although I love the It Brushes I purchased during the 10x points event in August, I am not sure this heart shape one is practical.


I love that it is pink and heart-shaped. Hopefully, I can find a way to use it. Most of my foundation gets applied with a BeautyBlender, so other tools are usually neglected.


My heart is not overly pronounced, but I noticed the ones I saw in store were not really either. I can kind of see the heart shape. That’s good enough, I guess.

I selected the skincare sampler, but Ulta only sent me a 0.1oz sample of Boots No 7 Protect & Perfect Intense Advanced Serum. It came with a separate $2 coupon, so Ulta may have considered that my second sample.


The first Beauty Bag that is available with a $75 purchase is an affiliate exclusive. Whether you select silver & blue or silver and lilac, the items inside the bag are the same.


This bag includes:

-0.067oz Bliss Makeup Melt
-0.04oz Marc Jacobs Decadence Eau de Parfum Spray
-0.04oz YSL Black Opium Eau de Parfum
-0.04oz Lancôme La Vie Est Belle L’eau de parfum
-1oz Juice Organics Repairing Shampoo
-1oz Juice Organics Repairing Conditioner
-0.1oz Benefit They’re Real Mascara in Black
-0.17oz Too Faced Better Than Sex Mascara in Black
-0.2oz Stila Huge Mascara in Black
-0.07oz Urban Decay Original Eyeshadow Primer Potion
-2.1oz Redken Diamond Oil Airy Mist
-1oz Pureology Smooth Perfection Smooth Gel
-0.5oz Clarins Multi-active Cream SPF 20
-0.25oz Strivectin Neck Cream
-0.17oz Coola Mineral Sunscreen Matte Tint
-1oz Ulta Collection Romance Morning Whisper Lotion
-0.08oz Ulta Collection Tinted Lip Balm in Sour Berry

It also has a coupon for $5 off a $10 Ulta branded purchase. There are a lot of gems in the Ulta line, so I like this coupon.


I really love the inside of this bag as well. It is a lilac satin.


The lip balm is actually pretty pigmented. It is a lovely shade of pink. I will edit in a picture and review once I wear this.

I’ve reviewed the YSL perfumeStila MascaraToo Faced Mascara, and StriVectin Neck Cream before.


The second beauty bag is an exclusive LoveMelisaMichelle Beauty Bag curated by the Youtuber and is also available with a $75 purchase.


This bag includes:

-1.7oz Kenra Platinum Travel Blow Dry Spray
-full-size 0.5oz Seche Vite Full size Dry Fast Top Coat
-full-size 0.17oz Tarte Tarteist Double Take Eyeliner in Black
-full-size 0.15oz Buxom Full-On Lip Polish in Dolly
-full-size 0.16oz NYX Cosmetics Butter Lipstick in Sandy Kiss
-0.084oz IT Cosmetics Bye Bye Pores Pressed
-1.69oz Soap & Glory Flake Away Body Polish
-0.05oz Ralph Lauren Midnight Romance Eau de Parfum Natural Spray
-0.05oz Viva la Juicy Eau de Parfum Spray
-0.33oz Murad Oil Control Mattifier SPF 15


She got Ulta to agree to four full-size items, and I am semi impressed with the items she selected. They’re hit or miss with me.


Dolly is swatched and reviewed in another article. I have an article coming up soon for the Seche Vite, so I am happy to see this replacement. My other one may not survive.


The NYX Lipstick is a really pretty sandy pink shade. I am a fan of this formula, and I like most lipstick colors. This looks nice enough. Once I wear this, I will edit in a picture and review.


The tarte eyeliner had a super sharp tip that broke off when I used it. If I ever put a GWP together for Ulta (wishful thinking), I promise not to include a black eyeliner. I almost did not open this, because I have too many. It seems a little inconsistent, but I will edit in a picture and review once I try this.



The IT Cosmetics Bye Bye Pores Pressed is a translucent powder I have not tried before. Once I try this, I will edit in a picture and review.


There is also a 0.1oz Urban Decay Perversion available with any Ulta purchase through 10/08/16. I’ve reviewed the Urban Decay Perversion mascara before.

Considering I received three freebies (two of were bags full of goodies), this was already a great deal. I also had a 5x points multiplier on all It Brushes for Ulta, so I will get 5.25x points on the purchase as well. It’s possible this is my favorite purchase all year, although the purchases for 10x points, redeeming 2000 points, and redeeming 2000 points again were not too shabby.

If you have questions about any Ulta Coupon, I go over all types. Targeted Offers are exclusive to UltaMate Members, so I do recommend joining. New members get $10 of their first purchase with a referral. Remember to check all Ulta offers before placing an online order, because there are always general or brand specific offers that are not targeted. Deal stacking is not only allowed, it’s encouraged. See all Ulta articles. Read Tips For Getting the Best Deal at Ulta. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate and Referral Links

notcreative View All

I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.

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