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How To Refer a Friend to Ulta

This article on How To Refer a Friend to Ulta is from 2016 when the Refer a Friend option for the UltaMate Rewards Program was still in place. The link (I discuss below) was re-written in 2017 to refer friends for services at the Ulta salon: hair, skin, or nails (at select stores). Anyone using your link would get $15 off their first service of $30 or more. After they redeemed the service, you would get a coupon for $15 off your next service. I had never visited an Ulta salon in 2017 or 2018 while the link was in place, so I did not personally get any coupons. In 2018, the link quietly stopped working.

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The 2019 Refer a Friend to Ulta Option

After my first visit to the salon in 2019, I received an email. It says I can email it to a friend. The friend must bring my email to his/her first appointment to get $15 off a $30 purchase. The email lists my UltaMate Rewards ID number on it, my Ulta salon, and an expiration date, which was 30 days after my visit. This makes it look like anyone redeeming my referral would need to go to my Ulta within 30 days of my appointment and present my member ID# for the referral, so we both get credit. I am not comfortable providing people with my member ID# or my local Ulta, so I just took a screenshot of the offer minus those details. If you can get the $15 off your first visit with the picture below, I do not even care about getting a $15 coupon for myself. Before you refer a friend or someone else, make sure you are okay with them knowing your member ID#. My fear is someone can drain the points on your account or worse if they know your member ID#, so I do NOT like the new referral system.

Fine print on 2019 Referral Coupon

*Valid for new, first-time guests. Must present promotional offer at time of service. Applicable for all designers and skin experts. Value of services vary by professional and location. Excludes Benefit Brow Bar services, 10 Minute FaceFit/Express Facial, hair extensions, lash extensions and the purchase of series skin treatments. Single-use coupon. Cannot be combined with any other Beauty service offer. Cannot be redeemed for cash. Void if copied or transferred and where prohibited by law. Each email expires 30 days after each service the referrer redeems.

The Original 2016 article is still intact below this point

Ulta makes referrals valuable to both the person being referred and the person doing the referring. Each get $10 off a $30 purchase with few limitations on how to spend that discount. The fine print has the same limitations as the 20% off prestige coupon. I’ve used a referral coupon for a beauty steal and can confirm the 20% off coupons do not work on beauty steals. This coupon is actually closer to the Platinum Birthday Coupons in its limitations. The 20% off prestige coupons do not even work on beauty steals, so this coupon is more valuable than those on a $50 purchase. On a $30 purchase, the discount is 33.3%, and it works on prestige items. There is a limitation to how many coupons you can receive (10), but there is no limit to how many you can send. I received all 10 of mine for 2016, but people using my referral link can still get their $10. Learn more about this coupon and all Ulta coupons.


How do you send a referral link to a friend? Make sure the friend is new to the program. Ulta frowns upon members having multiple accounts. When you’re signed into your account and in the My Account section, you will usually get a pink pop-up on the bottom right corner of your screen allowing you to invite friends.


There is a link to get access to it if it does not pop up. Make sure you’re signed into your Ulta account or it will only allow you to email referrals instead of getting a general link. Add refer. in front of the It should read with nothing before or after it. Although that link starting with refer is direct (not my referral link or an affiliate link), I recommend typing it in yourself. I only linked it, because mobile links anything with a .com anyway. This also allows you to see exactly what it should say to pull the referral page up.


There is important advice when it comes to referral links. They are not static. Every time you access the refer a friend page from your account, it rewrites the previous link. That means if the person signs up using your link after you’ve re-written the link, s/he will get the $10 off, but you will not. If you want to refer multiple people without emailing each one, save your link. The only exception is when you send a referral link through an email address. If the person clicks through the email Ulta sends on your behalf, it does not matter how many times it was re-written, it will still work for both sides (as long as you’ve received less than 10). In other words, try to send emails when possible, because you will almost certainly get credited. I only send emails to people I know, but my general referral links (even older ones since re-written) work for those who want a referral.

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This pop up only comes up on older referral links (like this one), and I think it was less confusing when it popped up. Your referral knew you would both get credit. Sadly, this no longer pops up with newer links, but I hope Ulta brings it back. I’ve kept my older referral link in some older articles, so this will still pop up in certain places on the account. Reminder that while I do not get credit for older links, the person being referred still should. Good luck to you and the person you’re referring on getting your coupons. Happy Shopping!

If you have questions about any Ulta Coupon, I go over all types. Targeted Offers are exclusive to UltaMate Members, so I do recommend joining. New members get $10 of their first purchase with a referral. Remember to check all Ulta offers before placing an online order, because there are always general or brand specific offers that are not targeted. Deal stacking is not only allowed, it’s encouraged. See all Ulta articles. Read Tips For Getting the Best Deal at Ulta. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate, Direct, and Referral Links




notcreative View All

I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.

4 thoughts on “How To Refer a Friend to Ulta Leave a comment

  1. Yes, The program still exists. Ulta changed the link earlier this year, so it no longer gives a pop up reminder to sign up for the $10 bonus (unless you are entering through an older link). Every time you access the form, it re-writes your referral link, so you cannot use the old one with the pop-up reminder unless you accessed it while it was still available and remembered it. If you use an old link, the person you refer will get credit, but you will not. In order for you to get credit, you have to use the last link you requested through the site (assuming you have not already redeemed your maximum of 10 for the year).

    It really is a hot mess. I wish Ulta would make a static link for each member and reinstate the links with the pop-up message. In the mean time, if someone you refer signs up and does not get credit, s/he should be able to call Ulta and tell them the link failed. Several people have contacted me this year to let me know they did not get credit using my link (probably because the system is so flawed), and I advised them to contact Ulta to get a coupon. No one came back and told me Ulta said no, so I assume Ulta helped each of them. If you want credit for someone you referred but did not get credit for, Ulta will need details on who you referred to help you get your credit. I had to do this with a friend I referred, and it worked for me. That was before I reached the maximum.

  2. Ulta changed their refer a friend program. It’s no longer $10, it’s $15, but the coupon is only valid on Salon visit or Dermalogica Skin Bar. I’m sure many members will be upset about the change.

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