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Ulta 21 Days of Beauty Fall 2016 September 4th through 24th

I love the Ulta 21 Days of Beauty. Twice a year, usually starting in March and September, Ulta has a 21 day sale where select brands or items are deeply discounted for one day only. The fall event will run from 09/04/16 through 09/24/16. These deals come from the upcoming catalog, and the online link from the special event page. Deals listed in the catalog are in-store or online. Any deal added after the catalog was printed was online. All online exclusive deals are only listed online. All Steals ship free for Platinum members and with a $50 purchase for UltaMate members. I am a huge fan of redeeming 2000 points during this event when items are at least 50% off, so I hope Platinum members got a chance to stock up on points during the recent 10x points event


*All steals are in-store and online unless they are specified as online only.


Sunday, September 4th- 0.17oz Urban Decay Revolution High Color Lip Gloss -$11 (50% off); 6.75oz Murad Acne Complex Clarifying Cleanser -$14 (5o% off).

Monday, September 5th- 0.017oz It Cosmetics No-Tug Waterproof Gel Eyeliner -$11 (50% off); bareMinerals Concealers -$10-$11.50 (50% off). Scroll down for today’s Platinum Perk.

Tuesday, September 6th- 0.17oz LORAC Color Source Builable Blush -$11 (50% off); 0.2oz LORAC Light Source Highlighter -$11 (50% off); 0.39oz Mally Beauty Volumizing Mascara (online only) -$10 (50% 0ff); 0.4oz Butter London Nail Lacquer (online only) -$7.50-$9 (50% off).

Wednesday, September 7th- 0.31oz Stila Sculpt & Shade Custom Contour Duo -$20 (50% off); 30 Skyn Iceland Glacial Cleansing Cloths (online only) -$7.50 (50% 0ff); 1oz Juice Beauty Phyto-Pigments Flawless Serum Foundation (online only) -$25 (36% off).

Thursday, September 8th- 0.29oz Too Faced Better Than False Lashes -$17.50 (50% off); Juice Beauty Kits -$19.50-$24.50 (50% off).

Friday, September 9th- 0.06oz Tarte Double Duty Beauty The Lip Sculptor Double Ended Lipstick & Gloss -$12 (50% off); 120 count San Medica SeroVital-hgh Dietary Supplement -$69.30 (30% off); 60 count Erikson Bioscience UniLastin -$55.30 (30% off); 0.17oz Honest Beauty Magic Balm (online only) -$9 (50% off).

Saturday, September 10th- 0.03oz Anastasia Beverly Hills Brow Power Duo -$11.50 (50% off); 8oz Philosophy The Microdelivery Exfoliating Wash -$14 (50% off);

Sunday, September 11th- 0.034oz tarte Lights Camera Lashes Precision Longwear Eyeliner -$10 (50% off); StriVectin Power Starters Trio -$44.50 (50% off). Scroll down for today’s Platinum perk.

Monday, September 12th- 0.06oz Mally Beauty Evercolor Shadow Stick Extra -$12.50 (50% off); 0.45oz Per-fekt Mascaras (online only) -$14.25 (50% off); First Aid Beauty FAB Faves to Go Kit (online only) -$18 (40% off).

Tuesday, September 13th- Butter London Plush Rush Lip Lipstick, Lipliner, and Lip Gloss -$10 (44.5-54.5% off); 1oz Dermablend Smooth Liquid Camo Foundation (online only) -$21 (42% off).

Wednesday, September 14th- 0.118oz It Cosmetics Tightline Full Lash Length Black Mascara Primer -$12 (50% off); bareMinerals Lifestyle Kits (online only) -$14-34.30 (30% off).

Thursday, September 15th- 0.32oz Laura Geller Balance-n-Brighten Baked Color Correcting Foundation -$16.50 (50% off); Dermalogica Clear Start Kit -$21 (50% off).

Friday, September 16th- 0.01oz Smashbox Always Sharp Waterproof Kohl Liner -$10 ($11 off); Clarisonic Brush Heads -Buy one, get one free; 0.15oz Pur Cosmetics HydraGel Lift (online only) -$13 (50% off).

Saturday, September 17th- 0.23oz Urban Decay Afterglow 8 Hour Powder Blush -$13 (50% off); bareMinerals Mineral Veil Finishing Powder -$13.20-15.60 (40% off); Exuviance (25% off the entire brand); Benefit Cosmetics Brow Bar Wax (free with $50 Benefit purchase- gives certificate online- valid same day only in-store).

Sunday, September 18th- 0.49oz Stila Perfect Me, Perfect Hue Eye & Cheek Palette -$19.50 (50% off); 6oz Mario Badescu Acne Facial Cleanser -$7.50 (50% off); bliss Masks -$15-28 (50% off).

Monday, September 19th- 0.37oz Buxom Lash Mascara -$10 (50% off). Scroll down for today’s Platinum perk.

Tuesday, September 20th- It Brushes for Ulta Live Beauty Fully Buffing Mineral Powder Brush #206 -$15 (50% off); 0.39oz Fiona Styles Sheer Sculpting Palettes (online only) -$14 (50% off); 1.7oz Hey Honey Take It Off Exfoliating Honey-Peel Off Mask (online only) -$20 (37.5% off).

Wednesday, September 21st- 0.15oz bareMinerals Marvelous Moxie Lip Gloss -$9 (50% off); Laura Geller Mascara and Eyelash Primer (online only) -$12 (50% off).

Thursday, September 22nd- 0.41oz Smashbox 24 Hour Photo Finish Eyeshadow Primer -$10 (52.4% off); 30 count dermaDoctor Kakadu C Intensive Vitamin C Peel Pad with Ferulic Acid & Vitamin E -$39 (50% off); 0.4oz Cargo Essentials Eyeshadow Palette (online only) -$17 (50% off).

Friday, September 23rd- 0.04oz Benefit Cosmetics They’re Real! Push-Up Eyeliner $12 (50% off); 0.11oz Too Faced La Matte Color Drenched Matte Lipstick -$11 (50% off).

Saturday, September 24th- tarte Lights Camera Lashes 4-in-1 Mascara -$10 (52.4% off); 6.75oz Philosophy Miracle Worker -$16.50-$72 (25% 0ff); Lipstick Queen Jean Queen Lipstick (online only) -$11 (50% 0ff).

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The Ulta Brand has Special Event Days Assigned to its products. 

Mondays- Ulta Beauty Blush, Bronzers, and Illuminators -$4 each.

Tuesdays- Ulta Beauty Single Eyeshadows -$3 each.

Wednesdays- Ulta Beauty Foundation -$6 each.

Thursdays- Ulta Beauty Lipstick and Lip Gloss -$3.50 each.

Fridays- Ulta Beauty Mascara -$4 each; Ulta Beauty Romance Body Wash, Lotion, and Mist -$5 each.

Saturdays- Ulta Beauty Automatic and Gel Eyeliner Pencils -$3 each; Ulta Beauty Smoothies, Butters, and Scrubs -$7 each.

Sundays- Ulta Beauty Brushes -50% off.

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Hot Buys that will run throughout the event (while supplies last). My catalog finally arrived, and these are all the offers inside. There are a lot of cute sets that are getting released for this event.

dr. brandt Power Dose Vitamin C and Power Dose Vitamin D -$27.50-$34.50 (50% off).

-0.24oz Butter London Clutch Shadow and Blush Palette -$24 (38.5% off).

Skyn Iceland Hydro Cool Firming Face Gels -$17.50 (50% off).

1oz Strivectin Intensive Eye Concentrate for Wrinkles -$34.50 (50% off).

-1oz x2 Perricone Cold Plasma Platinum Collection -$125.30 (30% off).

-1oz Dermablend Compact Setting Powder -$13.50 (50% off).

-1oz Algenist Retinol Firming & Lifting Serum -$51 (50% off).

-0.14oz Julep It’s Whipped Matte Lip Mousse -$12 (40% off).

-0.24oz Smashbox Photo Op Under Eye Brightener Nude -$10 (50% 0ff).

-0.13oz Laura Geller Iconic Baked Sculpting Lipstick -$15 (29% off).

-0.08oz tarte Colored Clay CC Undereye Corrector -$15 (37.5% off).

bareMinerals Perfecting Face Brush -$14 (50% off).

-0.012oz LORAC Front of the Line PRO Eye Pencil -$10 (50% off).

Honest Beauty Travel Kit -$27 (40% off).

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Platinum Steals are advertised in advance for the first time ever. I am unsure if this means there will not be any surprise steals. If any surprise steals pop-up, I will update this. Unless you happen to read this article the day it releases, I think the best way to get surprise offers is to subscribe to emails. 

Monday, September 5th- 0.2oz Becca Mineral Blush -$16 (50% off). *I purchased this steal.

Sunday, September 11th- 0.73oz LORAC PRO Contour Palette with Contour Brush -$27 (40% off).

Monday, September 19th- 0.37oz Receive a free It Brushes For Ulta Airbrush Complexion Perfection Brush #115 with the purchase of any It Cosmetics Celebration Foundation -$24 value.

Platinum members got an offer for a free 24 piece Beauty Bag with a $125 purchase on 09/16/16. It did not come with an expiration date, so it is while supplies last.


Platinum members also got first access to purchase the Becca Blushed with Light Palette ($34) on 09/16/16, which was before the national launch.

Reviews of steal products I’ve tried: Becca Mineral BlushStriVectin TL Neck Cream (from the Power Starters Trio), Butter London Nail PolishClarisonic Brush Heads, bliss Face MaskExuviance, the Benefit Brow Bar, and the Benefit They’re Real! Push-Up Eyeliner. Other than the eyeliner, I love them all. I am not great with liquid or gel eyeliners, so I judge all of the harshly. If your hands do not shake, and you do not mind the learning curve, you may like it. My hands shake, so I cannot ever see myself buying this (unless I keep practicing with samples and get better at it). Though I have not written official reviews (yet), I also love the following products: Laura Geller Balance-n-Brighten Baked Color Correcting FoundationbareMinerals Mineral Veil Finishing PowderbareMinerals Marvelous Moxie Lip Gloss, and Lipstick Queen Jean Queen Lipstick (which is my favorite lipstick of all-time).

Ulta 21 Days of Beauty Fall 2016

I highly recommend studying the online brochure, because it lists all products (including items added after the catalog printed and items that are available online only). UltaMate members should also get a physical copy in the mail (that includes items for sale in-store and online). It is a good idea to plan your purchases ahead of time, so you are ready to strike the moment the deal releases. Ulta runs on Central time, so daily steals are available right at 10pm PST. That usually means steals from the previous day disappear right at 10pm PST. If you’re up past 10pm PST, that is the best time to order (unless you’re waiting to see if a Beauty Break or new gift releases in the morning). While the deals have run a little over, Ulta usually cut them off right on time. The best deals are usually gone when you wake up in the morning from people who started shopping right as the day switched over, so plan strategically. Waiting for the Beauty Break announcement with popular steals will usually backfire.

Ulta 21 Days of Beauty Fall 2016 2

Rules for the sale. Ulta says each person can only purchase two of each steal. Placing multiple online orders (if the system prevents you from adding more than 2 of one item in a single order) or picking up in person usually gets around the limit. Although I’ve only ever received two at a time, I’ve missed out on Too Faced Sweethearts Blush and tarte Bronzer on days I saw multiple people buying more than two. Some stores may hold customers to the limit, but my store clearly does not. The most important rule is steals are 24 hours only and while supplies last. If they sell out in 10 minutes, that is it. You will not get a rain check and can only hope the deal you missed will repeat in the next event. Many deals repeat but plenty do not.

I will continue to post offers I am aware of, so no worries if you happen upon this post after the offers above expire. If you have questions about any Ulta Coupon, I go over all types. Targeted Offers are exclusive to UltaMate Members, so I do recommend joining. New members get $10 of their first purchase with a referral. Remember to check all Ulta offers before placing an online order, because there are always general or brand specific offers that are not targeted. Deal stacking is not only allowed, it’s encouraged. See all Ulta articles. Read Tips For Getting the Best Deal at Ulta. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate and Referral Links


21 Days of Beauty


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notcreative View All

I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.

Deal or No Deal? What Do You Think?

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