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Sephora Chic Week 2016 Schedule

Sephora Chic week invites were sent via email on 04/05/16 and are arriving in the mail. This is the second year in a row where it is referred to as a Sephora Love Note, so I may have to stop calling it Chic Week next year. The sale dates and the discount amount varies based on your Beauty Insider status. Rouge clients can start shopping 04/07/16. VIB clients can start shopping 04/08/16. BI clients can start shopping 04/09/16. The sale lasts through 04/13/16 for Rouge and VIB clients, giving seven and six shopping days respectively. Beauty Insiders can only shop through 04/12/16, so they have four days to shop. Rouge and VIB clients get 15% off, and BI clients get 10% off.

There is no closed door event for VIB Rouge clients (looks like the November cancelation stands, so the outcries of disappointed Rougies has not yet been heard). Any Rouge shopping in person on 04/07/16 will get a free tote bag, but it will not have any samples in it. Those shopping in person on the 7th will be able to offer the 15% discount to a friend, regardless of Beauty Insider level. It has been reported guests will get the bag as well, but I had a store deny my sister (a Beauty Insider shopping with me during a Rouge Event) the promised bag a couple of years ago.

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The online code for Rouge members to get the discount is ROUGENOTE. It is VIBNOTE for VIB members, and BINOTE for Beauty Insiders. Present your post card, email, or ask the associate for the discount (assuming you do not have an email or post card) if you shop in person.

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Now let’s go over historical information to compare past benefits with current benefits. In 2013, the Rouge level did not exist during chic week, so any year prior to 2014 is not helpful in comparing. Rouge and VIB clients got 15% off their orders while Beauty Insiders got 10% off. That is the same as this year, so the discounts remained the same.

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In 2014, the sale opened to Rouge clients on 03/30/16. It opened to VIB clients on 04/03/14, and it opened to Beauty Insiders on 04/04/14. There was a private Rouge event and bag full of foils (yay) on Sunday, the 30th to kick off the sale. VIB clients got an open event where they could go in all day on the 3rd and get a bag. They did not get the foils though. Beauty Insiders did not get an event. It ended on 04/11/14, which gave everyone at eight days to shop. The highest tier, Rouge, got 13 days to shop.

In 2015, the sale opened to Rouge clients on Sunday, April 12th. It opened to VIB clients on 16th, and it opened to Beauty Insiders on the 17th. There was a private Rouge event and bag full of deluxe samples on Sunday, the 12th to kick off the sale. Sadly, I woke up with a bad headache and missed that event. VIB clients and Beauty Insiders did not get an event.  It ended on the 21st, so Beauty Insiders only got five days to shop. The highest tier, Rouge, got 10 days to shop.

To recap the changes from 2014 to 2015, it started two weeks later, lost the VIB event, and lost 3 total shopping days at all levels. Rouge customers did see an improvement in samples from foils in 2014 to deluxe samples in 2015, so there was one positive change.

To recap the changes from 2015 to 2016, it started a week earlier, lost the VIB Rouge event (which we also lost for the November VIB sale in the US), lost the samples for the bags of Rouge customers shopping in person, lost 3 shopping days at the Rouge level, and lost one shopping day at the BI level (which was ends a day earlier than everyone else for the first time this year). It is interesting that Sephora did not reinstate the Rouge event after so many were disappointed when the November event was canceled. The August 2015 Rouge event saw some nice deluxe samples, which I loved. There were no changes in the VIB level from 2015 to 2016, which perpetuates the theory that the Rouge level is getting watered down but VIB is not.

By eliminating the Beauty Before Brunch event, Sephora was able to move the start date from a Sunday to a Thursday. I predicted the date could change if the event was not reinstated. It does surprise me to see the event is only seven days long, which is the shortest event in a long time.

Beauty Deals 2.0

The chic week code cannot be combined with other offers, but it is a multi use code. There are times, especially on smaller orders between $25-$35 where an active promo code is more valuable (to you) than the discount. If you order is below $25 or significantly higher than $35, the discount will probably be better.


Sephora does not inform a single Beauty Insider of all deal details. Certain offers are targeted and others have different purchase minimums based on the code. Remember to check New Offers and/or Recycled Offers before placing an online order. If you’re spending over $25, you can add a promo code to any order. See all Sephora articles. Read Tips For Getting the Best Deal When Shopping Sephora. View my main page for the guide map to the site and deeper deal exploration.

Disclosure: Affiliate Links

Deal of the Day

Ulta has a 20% off prestige for Platinum members or 10% off for UltaMate members until 04/09/16. Those who have not shopped in a while received a $15 off $50 coupon instead of a percentage off.

notcreative View All

I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.

Deal or No Deal? What Do You Think?

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