All calendars (online, in-store, and Ulta brand) are available below. All steals are shipping free for Platinum members. The minimum for everyone else is back to the $50 minimum. I love the Ulta 21 Days of Beauty. Twice a year, usually starting in March and September, Ulta has a 21 day sale where select brands or items are deeply discounted for one day only. The spring event (which is usually more impressive that the fall event) will run from 03/13/16 through 04/02/16. The second 20% prestige coupon should arrive shortly after this sale wraps, which would be on 04/03/16 if it followed the same pattern as last year. The January 2016 20% off prestige offer did not follow the 2014 and 2015 pattern though. These deals come from the upcoming catalog, and the special event page online that is updated now.
*All steals are in-store and online unless they are specified as online only.
Wednesday, March 16th- BareMinerals Loose Eyeshadow -$7.50 (50% off); It Brushes For Ulta, Your Face & Eye Essentials Mini 5 Piece Travel Brush Set (online only) -$18 ($12 off).
Saturday, March 19th- Too Faced Sweethearts Perfect Flush Blush -$15 (50% off); Philosophy Purity Cleansing Cloths 30 count -$7.50 (50% off); Benefit Cosmetics Brow Bar Wax (free with $50 Benefit purchase).
Thursday, March 24th- Smashbox Photo Finish Primer Water -$16 (50% off); StriVectin Best Sellers Starter Trio -$17.50 (50% off); 2oz Philosophy Anti-Wrinkle Miracle Worker Miraculous Anti-Aging Moisturizer -$30 (50% off).
Sunday, March 27th- It Brushes for Ulta Airbrush All Over Shadow Brush -$7 (50% off); Dermalogica Everyday Essentials Set -$9 (50% off).
Tuesday, March 29th- Laura Geller Baked Blush-n-Brighten -$15 ($13 off); Benefit Cosmetics Stay Don’t Stray Eye Shadow Primer -$13 (50% off); Skyn Iceland Hydro Cool Firming
Eye & Face Gels (online only- 35% off).
Thursday, March 31st- Stila Smudge Stick Waterproof Eyeliner -$11 (50% off); 1oz Juice Beauty Stem Cellular Anti Wrinkle Booster Serum -$37.50 (50% off); LIPSTICK QUEEN Medieval Tinted Treatment (online only) -$16 ($8 off).
Friday, April 1st- BareMinerals Blush and All Over Face Color $10-10.50 (50% off); Peter Thomas Roth Unwrinkle 4 Piece Kit -$44 (50% off); Per-fekt Lash Perfection Gel &
Liquid Lash Curler -$14 ($14.50 off).
The Ulta Brand has Special Event Days Assigned to its products from 03/13/16 to 04/02/16.
Mondays- Ulta Foundations -$5 each.
Tuesdays- Ulta Lip Glosses -$3 each.
Wednesdays- Ulta Mascaras -$4 each.
Thursdays- Ulta Beauty Nail lacquer -$2 each.
Sundays- Ulta Beauty Lipsticks and Lip Butters -$3 each.
Hot Buys that will run throughout the event (while supplies last).
–Japonesque Luminous Foundation -$18 (50% off)
–Laura Geller Baked Liquid Radiance Foundation -$20 ($18 off)
–Smashbox Camera Ready BB Water Broad Spectrum SPF 30 -$25 ($17 off)
–Butter London LIPPY Moisture Matte Lipsticks -$10! ($12 off)
–Lorac Alter Ego Lip Gloss -$8 (50% off).
–Algenist Firming and Lifting Eye Gel -$34 (50% off)
–Tarte Maracuja Oil -$25 ($23 off)
–Amazing Cosmetics Amazing Concealer -$31.50 ($10.50 off)
There will usually be at least one Platinum only steal. This is not announced in advance and will be emailed out the day of. Although I will add it to this post once I receive the email, it is a good idea to make sure you’re signed up for emails (especially if you’re a Platinum member).
Reviews of steal products I’ve tried: Urban Decay Sheer Revolution Lipstick, Too Faced Sweethearts Blush, Cargo Bronzer and Beach Blush, StriVectin Tightening Neck Cream, StriVectin Intensive Concentrate for Stretch Marks and Wrinkles, Anastasia Beverly Hills Perfect Brow Pencil, Mario Badescu Whitening Mask, Mario Badescu Flower and Tonic Mask, Mario Badescu Strawberry Scrub, Skyn Iceland Hydro Cool Firming Eye Gels, and Stila Smudge Stick. Some of these are loves, others are hates, and some are middle of the road. I write about all products, good, bad, or ugly.
Though I have not written official reviews (yet), I also love the following products: Clarisonic (I own a Plus), Benefit Brow Bar (only had one bad experience where she took my brows too thin; all other experiences were great), Butter London Nail Polishes (I am in the middle of a swatching project and have polish swatches for this brand in red, copper/bronze, purple, pink, and blue so far), Mario Badescu Facial Spray with Aloe & Herbs and Rosewater, Laura Geller Baked Blush-n-Brighten (this is my all-time favorite blush, because it lasts longer on my dry cheeks longer than anything other that Tarte blushes, which I also love), and It Cosmetics No. 50 Serum Primer (this silky smooth primer is my favorite).
I highly recommend studying the online brochure (which I have copied for you above), because it lists all products (including items added after the catalog printed and items that are available online only). UltaMate members should also get a physical copy in the mail (that includes items for sale in-store and online). It is a good idea to plan your purchases ahead of time, so you are ready to strike the moment the deal releases. Ulta runs on Central time, so daily steals are available right at 10pm PST. That usually means steals from the previous day disappear right at 10pm PST. If you’re up past 10pm PST, that is the best time to order (unless you’re waiting to see if a Beauty Break or new gift releases in the morning). While the deals have run a little over, Ulta usually cut them off right on time. The best deals are usually gone when you wake up in the morning from people who started shopping right as the day switched over, so plan strategically. Waiting for the Beauty Break announcement with the Too Faced Sweethearts Blush (and other really popular steals) will usually backfire. I missed Peach Beach two years in a row.
Rules for the sale. Ulta says each person can only purchase two of each steal. Placing multiple online orders (if the system prevents you from adding more than 2 of one item in a single order) or picking up in person usually gets around the limit. Although I’ve only ever received two at a time, I’ve missed out on Too Faced Sweethearts Blush and tarte Bronzer on days I saw multiple people buying more than two. Some stores may hold customers to the limit, but my store clearly does not. The most important rule is steals are 24 hours only and while supplies last. If they sell out in 10 minutes, that is it. You will not get a rain check and can only hope the deal you missed will repeat in the next event. Many deals repeat but plenty do not.
I will continue to post offers I am aware of, so no worries if you happen upon this post after the offers above expire. If you have questions about any Ulta Coupon, I go over all types. Targeted Offers are exclusive to UltaMate Members, so I do recommend joining. New members get $10 of their first purchase with a referral. Remember to check all Ulta offers before placing an online order, because there are always general or brand specific offers that are not targeted. Deal stacking is not only allowed, it’s encouraged. See all Ulta articles. Read Tips For Getting the Best Deal at Ulta. View my main page for the guide map to the site and deeper deal exploration.
Disclosure: Affiliate and Referral Links
I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.