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Inside a Sephora VIB Rouge Event

See the latest VIB Rouge Event.

My favorite point multiplier is always the one good toward any purchase offered every year at the beginning of August. This is the kickoff to Beauty Insider Appreciation Week. The event gives 4x points to Rouge members, 3x points to VIB members, and 2x points to Beauty Insiders. I woke up with a terrible headache the day of the last Beauty Before Brunch event in April, so I missed Sephora’s Rouge Event for Chic Week. My sister and I had a decent time at the event hosted at Town Center last August, but I found the Summerlin November event lackluster. The biggest difference in the two events was we took part in services offered from brand reps who arrived in August, but I opted out in November. She partook in makeup from Smashbox and promptly bought some items. I partook in a mini facial from Ole Henriksen, and they got me as well. Maybe, I would partake again and see if it warmed me to the event.

Like most other Beauty Before Brunch Events hosted for VIB Rouge clients, this one was taking place from 9am-11am on a Sunday. The date was 08/02/15. My invite offered 4x points during the event, a bag of samples with any purchase, and event fun. Okay, I am in. Ulta’s 10x point event is coming soon. As such, I did not have a lot of items in mind to purchase at Sephora.  My husband wanted to get a new hair product (he never buys the same one twice it seems). He decided on Bumble and Bumble Sumo Wax, which is not sold at Ulta.

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I chose the Summerlin location, mostly for proximity, but I will definitely attend a strip event in the future when I actually feel like shopping. The store in Caesar’s Palace is my favorite, and I remembered how much I like it when I visited it recently with a friend. Getting to and parking there is a hassle, and I do not want to deal with that first thing in the morning. If I go to the next one, I will try to go there.

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Getting into the stores was a different experience. At Town Square, we walked in and I cannot even recall if anyone was posted  the door. I know we walked right in without checking in as did the people in front of us. There was a backdrop and red carpet for photos, which someone insisted we do. It was neat, but the Summerlin store has not used the same gimmick. It is always packed to the brim, so I imagine it would be difficult to add any more attractions in there. Both events at the Summerlin store leave a lot to be desired in the check in process. They leave you standing in a long line to enter the store, because they check each person in so slowly.

On the one hand, it seems like anyone could stroll into the Town Square event, because no one verified VIB Rouges were the only ones entering. The event’s gifts were given at checkout, and they were careful to only give them to VIB Rouge clients (will circle back to this). Standing in line at Summerlin was something I did not enjoy the first time, so I made a point to get to the event late this time. I arrived close to 10am, which was almost an hour after the store opened. Despite only five people in front of me, it took a long time again to enter. This was partially due to the fact that the group in front of me chatted with the rep as if they were friends catching up after a long break. The lady in front of them decided she needed the entire lowdown on the event and the SA was happy to fill her in.

Seeing the line, a lady walked by and asked me when the store opened. There was a huge sign advertising the private event, but the part where it said the store would reopen at ___ was blank. If it was written on the door, I could not see it through the crowd of people. The event was scheduled to end at 11am, so I told her it would open at 11am. I know the store usually opens at the end of the event, so I hope my guess was correct.

VIB Rouge event 4

As I waited to check in, I spotted the event menu. I snapped a picture, so I did not have to take a physical copy. The last event I attended had everything printed on a piece of copy paper and there was no menu before that. This was a step up that it was on a postcard printed in colored ink. When it was my turn, they asked my name, and wrote it down on a sticker (which the lady at Trader Joe’s afterward was curious about because I forgot to remove it). Once checked in, I knew everything I needed to know from overhearing prior conversations and attending past events.

VIB Rouge event 6

VIB Rouge event 7

VIB Rouge event

This is the first event I’ve attended where the samples were given at check-in. I guess that means a purchase was not really required. Once I had the bag, how could they be sure I would make the purchase required for the gift? Getting them up front certainly beats the method last August. Because my sister and I partook in services, we checked out after the event technically ended. The postcard said we would both get gifts and I double checked to make sure we would get them after 11am. I knew we would go a few minutes over. We were told we would both get gift bags whenever we checked out, because we attended the event.

When the SA checked me out last August, I had to ask her for the free gift. She did not give me a bag at first. It was after the event ended, but I handed her my Rouge card and mentioned the event. Then, my sister who spent almost $300 did not get anything extra. I told her the event card said she would get a gift, too. The SA insisted the bags were only for Rouge clients. When I showed her the email, she pulled some foils (you know the ones SAs “do not have”) out and handed them to her. As I told my sister she would get a bag of samples, I was disappointed by this. I placed an online order later that day to get a second bag. That way, I got one and she got the one Sephora promised even though I had to place an extra order to get it. In other words, we had a great time until we checked out, which lessened our experience.

Although I had no intention of partaking and stuck to my instincts, I made my way over to the refreshment table to see what the offerings were. My store had coffee, water, croissants, mini cupcakes, bananas, and apples. I brought my own water, do not drink coffee, and am not overly fond of sweets in the morning. The banana looked fine, but I did not want anything.

VIB Rouge 8

The first thing I noticed were most of the SAs were out doing makeup.

general sattion 2

I like this picture, because it looks like the lady getting her makeup done is looking at me through the mirror.

general station

Everyone here looked busy, so no one noticed me snapping pictures.

I made my way over to the Bumble and Bumble section to get Sumo Wax for my husband. It was luckily in stock. For this $29 purchase, I received 116 points. Prior to this purchase my points dipped to 98, so I appreciated the boost. Saving points is not my forte. Samples are the best.

Bumble and Bumble

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A roaming SA did ask me if I needed any help, but I had everything I was there for at this point. I thanked her and told her I thought I was good. When I enter Sephora sans makeup, I rarely get asked if I need help. More often than not, I am sans makeup. As such, I am not used to getting approached at Sephora. Thinking I may not get any makeup applied, I wore some here. My record remains in tact.

Jouer Lipstick 4

Now, that I had what I went there for, I decided to look at the stations. If there was anything that interested me, I may have partaken. There were five brand partners advertised. One of whom, Retress, I had to Google when I got home. I had never heard of it, but it is apparently a Sephora exclusive hair brand. The hair part was obvious.

I never found the Retress station, and I circled the entire store. There was an Amore Pacific station, which was not advertised. All of these pictures were blurry, because they were very expressive arm speakers here. Arms were everywhere in the pictures. This one was the least blurry. Amore Pacific is a brand I would like to explore more of, but this station stayed pretty busy the entire time I was in the store. I checked at least three times.

Amore Pacific Station

Too Faced had a terrible location. Their spot was extremely backlit. If the MUA tried any of the selfie powders on this client, she would have had a hard time seeing how awesome the purple powder is. In case she did try it and should ever happen upon this article, I will drop a picture of me in it. I am unsure if the MUA works for Too Faced or was just freelancing for the event. The lady who applied my sister’s makeup from Smashbox last August was working YSL for the Nordstrom Beauty Trend Show. She said she was an independent makeup artist. If this MUA worked for the brand, he should have asked to have his station moved. Kind of hard to sell makeup when the lighting is bad.

Too Faced Station 4

Too Faced station 3

Birchbox July 2015 items

I circled back around to see if I could get pictures of the station in better lighting, but it was very difficult. The MUA had disappeared at this point, which I appreciated. It allowed me to get very close without stepping up on strangers and making them even more uncomfortable by taking unwanted photos.

Too Faced Station

Too Faced Station 2

The only MUA I actually spoke to was the one representing Dior. When I first approached her station, she was finishing up with a client. There was no line, so I chatted with her for a minute when she asked what I was looking for. I told her I did not have anything specific in mind. After coming off a recent Dior disappointment (article coming), I was not too eager to purchase from them. She mentioned Sephora was the only retailer with any coral tie died blush left. Limited edition items are my weakness, so I swatched it.

Dior station

Dior station 2

The swatch was unimpressive. I could barely see it. She said that it does not show well on hands, but it does show well on the face. On top of the fact that my makeup was already done, I am not keen on placing testers on my face. People, including myself, stick our fingers in them. There is no real way to sanitize them either. If they do not show up on my hand, I would never buy them. She was very nice, so she seemed to understand what I was talking about. Then, she pointed out the pink option, which is equally unimpressive. That one sold out everywhere, so people obviously find it nicer than I do. Thank goodness for Dior Rosy Glow, because that is actually a beautiful Dior Blush that reminds me they’re not all terrible. I did not swatch that today, but I am attaching a swatch from my personal stash to show you the difference in pigmentation.

Dior coral tie die blush swatch

Dior Rosy Glow Swatch

I made my way over to Alterna. One of my staples comes from this brand, but I refreshed my stock during the Love Your Hair Event at Ulta. This station was unmanned every time I looked over anyway.

Alterna station

The other unmanned station was CoverFX. This is something I may have seriously bought had someone been there. I’ve heard great things about the custom drops and would love to see them in action. On a recent Sephora trip, I played with these. It would have been nice to see how they work from someone who knows. My foundation supply is decently stocked, so it is probably for the best that no one was there.

CoverFX Station 2

CoverFX station

Of the five advertised brands, one was a no-show, two were unmanned, and one was only temporarily manned. The last was unimpressive today, even though Dior does have some impressive items. It seemed like the most popular station was the one not advertised, Amore Pacific. So much for menus.

Overall, I found another lackluster event. Talking to the Dior rep was the highlight even though I was unimpressed with the blush.  I made my way to checkout with the Sumo Wax. The new purchase gave me enough to redeem 100. The 0.34oz Clinique smart custom-repair serum drew me in. With the 98 points I had, and the 116 I got for this purchase, I now have 114 left. This is why I never have any points. There is no way I needed a new serum, but I got it anyway. I am certainly a hoarder. It is possible I already have a sample of this, but I do not catalog my serum samples making it hard for me to remember.

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When I got home, I went through my free samples. I already know and love the 0.3oz L’Occitane Shea Butter Hand Cream worth $1.62. The 0.1oz Benefit Porefessional worth $4 is wonderful on the oily parts of my skin. Doesn’t everyone have this 0.04oz Chloe sample worth $5.60! Formula X is growing on me, so I was happy to receive this 0.13oz Wondrous sample worth $4.06. Maverick is my favorite bareMinerals marvelous Moxie Lipgloss shade. This 0.07oz sample worth $8.40 will come in handy when I toss my current one. A backup I actually want to keep! I think I am wearing that gloss in this old picture.


I think I have a sample of the boscia Detoxifying Black Cleanser, but I am unsure. If I have it, I have not tried it yet. This 1.0oz sample is worth $5.60. The Fresh Rose Face Mask is a product I’ve always wanted to try. Although I do not value foils, I am happy this was in my bag. My love for the Korres Greek Yoghurt Sleeping Facial has been surpassed by nothing else. Trying this 0.34oz Wild Rose Advanced Brightening Sleeping Facial worth $12.09 is on my agenda.

VIB Rouge event 3

The bag itself is very cute. It is a small fabric bag. If any of you have Ipsy subscriptions, you are familiar with how small this bag is. As cute as it is, I will probably never use it. Placing no value on the bag or the foil, this gift is worth $41.37. That is a decent value, and I am happy I went in for it. Some people get more freebies at the events, because their stores are more generous with samples. Vegas always tends to give the bare minimum advertised, at least to me.

VIB Rouge event 2

Toward the end of Beauty Insider Appreciation week, Sephora releases the same bag or a similar bag as an online promo code any VIB or Rouge can use. It is a VIB appreciation bag. I did not place an order with that bag, because it had a lot of items that were the same as this one.

Beauty Deals 2.0

Sephora does not inform a single Beauty Insider of all deal details. Certain offers are targeted and others have different purchase minimums based on the code. Remember to check New Offers and/or Recycled Offers before placing an online order. If you’re spending over $25, you can add a promo code to any order. See all Sephora articles. Read Tips For Getting the Best Deal When Shopping Sephora. View my main page for the guide map to the site and deeper deal exploration.

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I'm Kimberly. Shopping is always more fun when I've found the best deal available, so I am always on the hunt. My father instilled that in me, and I love that I carry a piece of him. Sometimes, my husband and sons (12 and 7) let me shop for them, too. They do not use as many beauty products as I do. We can all benefit from nice products, even though their routine ends with moisturizer. That is when I can convince my 12-year-old to apply it.

2 thoughts on “Inside a Sephora VIB Rouge Event Leave a comment

  1. Fantastic article! I attended the event as well but our location didn’t have nearly as much. I heard there were going to be facials but couldn’t see where. There was a food table that looked similar to yours. There was an attendee at the door checking everyone in. A few brand reps (Make Up For Ever, Too Faced, Living Proof, and I think one or two more). I saw four. They didn’t have any distinguishing clothing to let me know who they were. They just waited for you to stop by their specific products before approaching. I was given a complete makeover from the MUFE rep. Everyone was super friendly. I was given samples by the rep, samples added to my bag at checkout, I asked for one specific sample, and then I did have to ask specifically about the special rouge bag with purchase. I was used to that though because every time there is an advertised gift, they won’t give it to anyone unless they ask. My location is actually new (a little over a year) so I was happy they had an event at all. lol. To me, it was worth the 35 mile drive for the socialization aspect.

  2. I wish we had facials at this event. It was the highlight of my event last August. Although I only spoke to one rep, I did not get any extra samples. Good thing you got some! This location is almost a year old. It opened last October. Seeing the gift being given at the door was a step-up from having to ask for it at the other store last August.

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